Coming Soon to a GMAT Near You: More Security

Would-be MBA students getting ready to take the GMAT might be in for a little surprise when they show up at the testing center. In addition to all the usual security measures—including video monitoring and the computer adaptive test itself—test takers will soon be asked to submit to a new one: a biometric device that [...]

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Global consumer market segmentation versus local orientation

The relative efficacy of a global marketing strategy vis-à-vis a tailored marketing strategy remains one of the hotly debated issues of international marketing. As is the case in any debate, polarizing arguments for (or against) each abound. Proponents of a global strategy point to the increasing homogenization of customer tastes and preferences and suggest that [...]

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