Synovate has made senior hires for its Delhi and Mumbai offices. Jaisy Desai will head up qualitative research for the Western Indian market, and Meeta Luthra, Deepak Dasila and Sumit Arora join at AD and Senior Project Director levels.

Desai has over 15 years of experience and joins from qual boutique Ormax. She worked earlier for TNS, IMRB and ACNielsen ORG MARG on projects including ad testing, usage and attitude studies, concept and product testing, customer need analysis and trend analysis. She holds an MBA from Jamnalal Bajaj Management Institute, Mumbai.

Luthra joins Synovate Loyalty as Associate Director, from IMRB International where she spent much of her career in the customer satisfaction division. She worked earlier at Godrej and Boyce Manufacturing Co.

Deepak Dasila joins the Mumbai office and Sumit Arora the Delhi office, both as Senior Project Directors. Dasila also joins from IMRB International, and was previously General Manager-Client Services with the International Institute of Research, Sydney. He holds an MBA from Dr Baba Saheb Ambedkar Institute, Aurangabad. Arora leaves JD Power & Associates, Singapore and will work primarily in Synovate Motoresearch. His MBA in Marketing comes from IISW & BM, Calcutta University.