B-school trends come and go, but one that seems to have legs is the creation of specialized MBA programs, particularly by second-tier schools. The schools find them useful for attracting students and cementing their brand identities at a time when competition among schools for the best students is intense. In recent years, they’ve becoming increasingly [...]
Posted in Business School, MBA News, dept of mgmt studies goa university | 4 Comments
Tags: b school, bent, Berkeley, Brand, brand identities, BusinessWeek, California, care, Carrie Stern, Center, choice, commerce, competition, consulting, creation, dash, degree, dual degree programs, graduation, guarantee, Haas, haas school of business, health, idea, industry, industry downturn, Institute, kind, leap, Management, management center, Massachusetts, massachusetts institute of technology, MBA, MBA Programs, MBAs, par, Path, placement, Procter, procter amp gamble, Product, program, range, Rathod, school trends, Sloan, sloan school of management, student, Technology, tier schools, University, university of california at berkeley, Wharton, wharton school, Wisconsin
Five post-graduate programme (PGP) students of the Indian Institute of Management, Ahmedabad (IIM-A) have set up a Private Equity (PE) and Venture Capital (VC) club to help students get hands-on experience by involving PE/VC players from India and abroad. Unlike finance clubs run by most B-schools in the country, this club exclusively focuses on PE [...]
Posted in IIM, Lal bahadur shastri institute of management delhi, MBA News, School of management studies pondichery university, institute of management technology ghaziabad | 2 Comments
Tags: activity, Ahmedabad, anirudh, area, campus, Capital, country, end, equi, equity, event, faculty, faculty members, field, finance, funding, Gagandeep, gagandeep singh, getter, Harvard, idea, IIM-A, India, Indian, indian institute of management, indian institute of management ahmedabad, industry, Institute, institute of management, institutes, interact, interest, interest group, investment, investment proposal, Ivy League, lack, Leverage, Management, member, member of the club, panel, part, PGP, PGPX, platform, Post, post graduate, Private Equity, Product, programme, proposal, Singh, skeletal, skeletal structure, space, structure, tie-up, time, top, vc club, vc funding, Venture, Zen
The relative efficacy of a global marketing strategy vis-à-vis a tailored marketing strategy remains one of the hotly debated issues of international marketing. As is the case in any debate, polarizing arguments for (or against) each abound. Proponents of a global strategy point to the increasing homogenization of customer tastes and preferences and suggest that [...]
Posted in MBA News, support | No Comments
Tags: account, adaptation, basis, Brand, case, Chung, country differences, cultural differences, customer tastes, Dahringer, debate, economies of scale, equivalent, exploitation, feasibility, genre, global marketing strategies, global marketing strategy, global strategy, ground, Hoff, homogeneous segments, homogenization, idea, impediments, implementation, interactivity, international marketing, issue, Jain, Kale, Kotler, levitt, link, Lock, loss, loyalty, market segmentation approach, maximum benefits, point, positioning, potential, Product, product ideas, quelch, relative efficacy, reliance, response, segmentation, Sudharshan, tailor, target, target markets, the Netherlands, transcend, Turkey, United States, vein, Verhagen, White, world, world markets
The need to set up a national-level statutory body for censoring advertisements has been stressed by the speakers at a seminar on `Misleading advertisements’ here recently.
They said constitution of a national level body had become necessary in the absence of a legal body vested with exclusive powers to deal with unfair advertisements.
Pointing out that countries [...]
Posted in MBA News, country | No Comments
Tags: absence, action, Ad-watch, advertising, advertising standards authority, advertising standards council, attempt, Authority, Britain, censorship, central government, centre, clarifications, code, college, Communications, concessions, constitution, consumer, consumer protection, Council, dealer, department, Director, e mail, firm, form, forum, Gandhi, ganga, head, India, Indira, indira gandhi, Information, level, Management, management studies, Misleading, misleading advertisements, Mudra, Mumbai, Nadu, performance, Pointing, Product, quality, quantum, rebates, representative, S. Sundar, Secretary, seminar, Shrimati, spelt, Standards, statutory body, stock, Tamil, tamil nadu, unit, Vague, vague terms, Vidhya, Women
Wipro Technologies, the Global IT services division of Wipro Limited (NYSE:WIT), has become the first company outside the United States to be conferred the prestigious award for Software Process Achievement (SPA) by the Institute of Electrical and Electronics Engineers (IEEE) Computer Society. The SPA award was presented to Wipro Technologies on May 7th in an [...]
Posted in India, MBA News | No Comments
Tags: Achievement, amp, bangalore, basis, breadth, company, computer, computer society, conference, critical success, Dean Davison, discipline, division, Electrical, Electronics, element, engineering, evaluation, evaluation committee, feather, globe, group, IEEE, Improvement, Institute, institute of electrical and electronics engineers, International, international software engineering, level, Limited, listing, manny lehman, maturity, May, meta group, NYSE, Oklahoma City, Oregon, organization, Portland, portland oregon usa, President, prestigious award, process, process capability, Product, Prof. Manny Lehman, Prof. Victor Basili, program, quality, quality guru, society, Software, software development center, software engineering institute, software engineering research, software process, solution architect, SPA, technologies software, United States, USA, Vice, victor basili, visit, william riddle, Wipro, wipro technologies
You can use your rural economies all false, for the purposes of the hinterland specializing in strategies to win the hearts and wallets of consumers village. The recent study by the marketing team and Research (MART), New Delhi and Management Development Institute (MDI), Gurgaon, offers an overview of unconventional techniques, we are on the path [...]
Posted in MBA News, spot | 1 Comment
Tags: addition, ambassadorial, ambassadors, Delhi, development, dissemination, effective communication, electrician, electronic products, free tools, good relationship, hero honda, hinterland, India, management development institute, marketing, marketing team, MART, Mills, overview, penetration, percent, Pradesh, Product, Punjab, queues, storage services, unconventional techniques, uttar pradesh
Synovate has made senior hires for its Delhi and Mumbai offices. Jaisy Desai will head up qualitative research for the Western Indian market, and Meeta Luthra, Deepak Dasila and Sumit Arora join at AD and Senior Project Director levels.
Desai has over 15 years of experience and joins from qual boutique Ormax. She worked earlier for [...]
Posted in MBA News, accounting | No Comments
Tags: acnielsen, Associate, attitude, aurangabad, baba saheb ambedkar, calcutta university, customer, customer satisfaction, Deepak Dasila, Delhi, delhi office, desai, division, Dr Baba Saheb, General Manager-Client, godrej and boyce, imrb, India, Institute, Management, management institute, Manager, manufacturing, marg, market, Motoresearch, Mumbai, mumbai office, power amp, Product, qual, research, Singapore, Sumit, Sydney, Synovate, trend analysis, usage, Western Indian
The Indian Institute of Information Technology and Management-Kerala (IIITM-K) has concluded an agreement with Sun Microsystems for setting up an advanced laboratory information system (AISL), taking charge of his education Grid (EduGrid).
Sun Microsystems provides servers and software for the implementation of EduGrid. A Sun Advanced Computing Laboratory must also be established in the IIITM-K support [...]
Posted in Director Sean Rickard, MBA News | No Comments
Tags: Advanced, agreement, backbone, bangalore, Business, charge, Computing, configuration, content, course, Design, development, Director, Education, EduGrid, IIITM-K, implementation, INDEST, India, Information, infrastructure, Institute, Kerala, kochi, laboratory, library, Line, Linux, Management, Ministry, National, network, objective, Product, Prof. Srivathsan, research, resource, server, Software, support, Technology