New Delhi, October 31 order to take advantage of the rural market, where they represent about 70 per cent of India’s population, with over 70 crore people, companies identify, it is important that rural communities offer specific requirements, offer tailor-made solutions and strategies accordingly, said experts While others of their experience with students of Delhi University’s Management School, Faculty of Economics of the company’s convention this year.

“After identifying the needs of the rural world, we should, in conjunction with retail outlets such as post offices and various rural cooperatives such as fishing company, milk companies, cooperative banks,” said the head of Reliance Infocomm country of sale, Mr. Sanjeev Govil.

Rural customers are very intelligent compared to their urban counterparts, as they are first and foremost how they spend their money, “he said.

“My experience shows that rural customers are willing to pay an additional amount, insofar as they feel that more and more value for money.

However, it is very important to win the confidence of customers and ensure that it, “said Govil. Nicholas Piramal Meanwhile, the Executive Director, Mr. Vijay Shah, has stressed the need for rural fragile vis - à-vis the cultural and social practices.

Mahindra & Mahindra Executive Director, Mr. AK Nanda, spoke on different strategies for information in rural areas.

Rapporteur line: R. Sridharan, Roshni Jayakar, Brian Carvalho, Swati Prasad, Venkatesha Babu, Shilpa Nayak, E. Kumar Sharma

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