An innovation expert from the Massachusetts Institute of Technology (MIT) will be visiting the Indian Institute of Management, Ahmedabad (IIM-A), in November to promote the importance of user-based innovations in creating successful companies.

“India and Indians residing worldwide have a wonderful record as innovators and entrepreneurs. I believe users tend to be the real developers of many important products. Recently, research by my colleagues has shown that many new companies are started by users who become entrepreneurs. Learning about how user innovations foster the creation of successful new companies will be very useful information for IIM students and others in India,” says Eric von Hippel, professor and head of Innovation and Entrepreneurship Group at the MIT Sloan School of Management and professor of Engineering Systems at MIT.

It will be his first trip to India, which he also intends to use “to forge closer contacts with my colleagues at IIM-A, who have very similar research interests”.

The lecture is part of a two-week long ‘Inventors of India’ workshop by the Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIM-A. About 70 inventors and innovators of all ages and technical background are expected to be present at the event. Premier institutes could also be called to participate at the workshop.

“Eric will participate and may give the inaugural address at the workshop. In addition, he will interact with the faculty and students and explore possibilities of collaborative research. Apart from visiting some grassroot innovators, he will interact with our incubatee companies as well. Several things are being planned and we are quite excited about his visit. Also, we may ask institutes like National Institute of Design (NID) and Mudra Institute of Communications, Ahmedabad (MICA), to pitch in,” says Rakesh Basant, chairman of CIIE and a professor at IIM-A.

An expert in Principle of Developing Economics, Eric has made two of his books available openly on his website at no cost to the reader: Democratising Innovation, published in 2005 by the MIT Press, and Sources of Innovation, published in 1988 by Oxford University Press. Leading companies in the world have used practical methods based on his research.

Hippel is also expected to meet grassroot innovators at SRISTI, an NGO founded by Anil Gupta, a professor at IIM-A. Incidentally, Gupta too would be lecturing at MIT as part of the Amy Smith’s International design and development course on July 16-17.

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Ranchi, August 6: Shradha Singh’s, or Mallika’s, as they prefer not to be called, starts at 2pm each day, when she began preparing for the evening the green light for the fans, endless melody in the daily listen to the radio their favorite jockey (RJ).

For how she was the implementation of its shows in the City Radio (FM) on 91.1 MHz, Mallika won enough for a fan following, it was not surprising that the bags that could have better RJ Award in the category of women during the last month during the annual Radio City Awards for the year 2007.

The work plan is requiring him to stay with the call from 5 am to 9 pm, but girls Ranchi Mallika is not complaining. From the time praised his audience with the message - Chalat FIRAT musafiro lene ko moh Wali Radio City ki Mallika - it is on a musical journey to their audience more and more completely vote in “Working as an RJ in New Delhi with its large population is a great challenge, “she said.

Mallika east of Ranchi, in a house in New Delhi, too. She said that this is not a territory through an accident. Before launching his career as RJ, Mallika had made a post-graduate years Graduate Management Institute dissemination Mudra Institute of Communications, Ahmedabad. Disclosing this, it supports Ekta Kapoor as producer-exporter for the series Kasuati Zindagi Ki telecommunications Balaji film. It was in 2003. Since then, Mallika has traveled further.

A shot at it in Jaipur, where she worked as an RJ and a year and a half. “It was a whole new body. But it was a challenge for me. If you’re not familiar with man and his environment, one should try to establish a connection with them with a sense of humour . The essential task of a good RJ is always connected with people, “she said.

From Jaipur, the nearest station was in New Delhi, it was a good experience.

“For you,” their proposal, this desire for a mark in this field. Mallika, was born and grew up in Bariatu, she studied first at Bishop Westcott Girl’s High School, Namkum, Class IV, to travel to Delhi Public School, for her class XII of science.

“I’m still a young girl’s love Ranchi visit,” said Mallika, had PhD in Linguistics Miranda house.

Studying at New Delhi also has the opportunity to interact with personalities from the world of theatre, as it was also on the dramatic consequences, the company president.

It was during their academic year Mallika went to a modulation of voice, of course, too. But there is still more to do so, she admitted. “My goal was a filmmaker. I have already set up a waiting Dawn A documentary based on the North-East.”

At the second General Assembly of the sales campaign Agencies Association of India (RMAAI) held in Delhi, RV Rajan, president of Chennai-based Anugrah Madison, was elected as the chairman of the third term for the years 2007-08 . Rajan is also the founding president of the RMAAI.

The other carriers are Office Pradeep Kashyap MART, New Delhi, as Vice President, Khurram Askari of Insight Communications, Hyderabad, as secretary and R Parthasarathy Kripa of outdoor advertising, Chennai. The other members of the EC are Ogilvy Outreach Anurag Gupta, Mumbai, Pradeep Lokhande relations of Agriculture, Pune; RA Patankar of Sampark, Mumbai, Sandip Bansal of Xpanse Asia, Mumbai, Sanjay Kaul impact of communication, Delhi, Sanjay Pragat vision of the Force, Bhopal, and Sunil Khairnar Agri Business India, New Delhi.

Rajan said: “Although the club is only two years, we have made enormous progress in enhancing awareness about the marketing of rural areas, and what must be done by businesses, for a larger pie of the rapid growth of markets in rural India. ”

The rural ICT seminar, the third seminar of the industry concentrates under the direction of RMAAI NASSCOM, in conjunction with the Foundation, has been a great success, if it generates new ideas and active participation interaction between the speakers and the public.

“In the coming years, we plan to organise a seminar on rural telecommunications, a case study contest is open to students of the first institutions on the basis of rural projects, which contribute to greater awareness of the campaign marketing among students. A seminar on “Public-private partnership in rural development” is in Bhopal later this year. ”

According to Rajan, RMAAI is also planning a book on “case studies in marketing campaigns, in collaboration with Mudra Institute of Communications, Ahmedabad. MICA has also entrusted RMAAI, a full course credit in rural marketing in the year where the club is solely responsible for education and the Faculty, those envisaged in the circle of members of RMAAI. With the help of MICA, which contributes RMAAI site also to the press in rural marketing of each month, can be downloaded by members and other interested parties with information in their marketing.

RMAAI is also planning a study of a rural profile and procurement shopping countryside. RMAAI also publishes the “Journal of Rural Marketing”, a quarterly that messages, articles and information of interest to marketing campaigns. Three issues have already been published. The fourth question on rural ICT seminar is planned in July 2007.

India has Star Prem Kamath as Vice President, Marketing. His stay was more recent Leo Burnett, where he is Associate Vice President. Kamath appointment is the result of Satya Raghavan, ceasing to oppose India as Head of Consumer Marketing.

Star TV, Kamath relations with the marketing and communications portfolio of six channels - Star Plus, Star One, Star Gold, Star Utsav, Star Movies and Star. It is also responsible for developing content for channels, managing existing properties and new development.

Kamath is an MBA from Mudra Institute of Communications, Ahmedabad (MICA). He began his career at Enterprise Nexus (now Bates David Enterprise) in Mumbai, then changed its Leo Burnett, where he has for seven years. During this margin Leo, he worked on brands like Coca-Cola, Thums Up, Maaza, Bajaj Auto, Kellogg’s and Johnny Walker.

But while it is still through analysis and a mathematical curve of the spirit, media professionals today is more than just a number cruncher. According to Ravi Kiran, CEO, Starcom MediaVest Vest, “The analysis is important, but given that media management and communication with people and how they behave, it is very important for us, we are not in the trap of believing that people numbers of computer monitors. ”

For example, Consumer Insights now an integral part of the media, as the company tracking trends. Even when an explosion in the media, is the buyer to find innovative ways to maximize their customers and their return on investment.

So what kinds of skills is required? Analysis capabilities, but also creativity, social skills and men. The graduates in mathematics or statistical staffs have asked for media agencies, but it is not only analytical capabilities of their countries is an offer.

While advertising welcomes Freshers, they are rather professionals lease with a degree or diploma in advertising. Perhaps is the most prestigious Institute of advertising is Mudra Institute of Communications and Advertising (MICA), Ahmedabad, one of two post-graduate diploma in advertising and Communication Management (ACM). MICA use the common admission test administered by the IIMS as a screening test.

Once, however, it has a permission, with a test (MICAT in March), a group exercise and personal interviews.

The Pune-based Symbiosis Institute of Mass Communication offers a postgraduate diploma in management communication, with a specialization in advertising.

Admission includes the symbiosis National Aptitude Test (SNAP), a group discussion and personal interviews. Mumbai’s Narsee Monjee Institute of Management Studies (NMIMS) also has an advertising and communication of its two years of specialization in MBA.

While wages are not yet in order that the BPO industry pays its leaders. But the ad industry is a place, a quantity of exposure vis-à-vis its citizens in a wide variety of sectors, the nature of the interaction and responsibility that their world an image much bigger than most other sectors.

The working atmosphere in the industry is still the envy of most other sectors. It is a combination of creativity at the front-end and customer service, media planning and buying in the wings ticking believes that, whatever the number of units creative applause .

Mumbai: Mudra of the pump in the initial plan an investment of Rs 200 - 250 million euros to establish a communication from the Research Institute called Mudra Institute of Communications Research (Micore).

This is the second draft of the Mudra Foundation for research and education communication after the launch of C-Mica school in the year 1991.

With a 6 hectares Mica enlargement on campus, the new institute will have its headquarters in Ahmedabad. In announcing the initiative, act Micore dean and a member of the Board of Governors Mica Alan D ‘Souza said that pregnancy any reduction in the city would be about 2-3 years.

From left to right: Alan D ‘Souza, M. Madhukar Kamath & Ang Peng Hwa each a smile on the establishment of Micore

In addition to the overall objective the benefit of talent, the Institute is currently conducting a global search for a dean. Also present at the event that informs the media, on the initiative of the Foundation was created Mudra Mudra and MD, President and CEO Madhukar Kamath and the school of communication and information, Nanyang Technological University, Singapore, Associate Dean and Professor Dr. Ang Peng Hwa

The research priorities are integrated marketing communication, cultural communication, semiotics, entertainment, film studies, computer games and cyber-culture and social studies and development of communication technologies. To that end, Micore in the disciplines of psychology in consumer behaviour, economics, anthropology, sociology, art, design, languages and management. The idea is to create a symbiotic relationship between the mica and Micore.

Once in operation, the Institute be ready for funding research in the above fields and time to attract external funding. The documents are not only freed, in an official journal Micore, but also to be published in international journals, “said D’Souza this site.

He added: “The 21st century will be profoundly influenced by the communication of science and art. Of course, there will be an information overload, it is that communicates the east with whom, when and how. Any attempt to improve the quality of life depends on changing patterns of communication “.

“It is a necessity, on the relationship between knowledge, information, direction, understanding, dialogue and monologue. The technology becomes increasingly changed the way we learn, work and enjoy with us. Therefore The need for a study on the role of the evolution of communication in this new context and sharpen the tools and effective as we humans. Authentic document research is needed to bridge the gap between what information is available and what are the necessary information. Micore will help bridge the gap filled.

Micore to review research in areas related to issues of local communities. Micore interest groups of all types of companies marketing all types of goods and services, governments at all levels (national, provincial, circle or panchayats), the media, national and international marketing agencies and communication of developmental biology, NGOs, society as a whole communications and researchers, practitioners and academics, informs an official version.

Mumbai: Mudra Institute of Communications Ahmedabad (MICA) announced, Post-Graduate Certificate Program Management broadcasting. The course takes place on the premises between the 12th MICA 11 August 2003 and May 2004.

The nine long months, the course focuses on the needs of new challenges in the management of television and radio companies - that demand for new skills, new knowledge and a new spirit of the game, which also increases the employment opportunities.

According to a press release, the course provides for the application of the hour - the development of a coherent and comprehensive approach of education and training, instead become familiar with these industry segments (radio, television , Multimedia) separately.

In the communication, MICA said that the broadcast media is growing rapidly and India, growth is rapid expansion as a center of entertainment industry in Asia. The statistics quoted Release MICA that broadcasting services and the entertainment industry could be worth the trouble, RS 600 billion by the year 2005 compared to the current revenues of around 150 billion ‘ deal

MICA The team believes that the impact of the information revolution and convergence, an overhaul of understanding of information, communication and entertainment (ICE) phenomenon. The broadcast media is a sector growing very fast and the possibilities are enormous for candidates communication management professionals, they say.

The MICA team stressed the need expressed by various industry associations, and while trying to meet the demand of professionals for the broadcast industry.

Program:
The program is a nine-month full-time residence. According to a communication, large swathes of this study would, Media Management, Integrated Marketing Communication, Mass Communications, the entertainment industry, broadcasters and management. Students would also have industry internship for eight weeks and four weeks of production and training.

Education:
MICA says that the program was developed in collaboration with renowned experts in the industry. This program is a unique blend of academic skills and practices of mica consequence of the industry. The learning process includes training courses in advanced theories and applications of broadcasting management in conjunction with industry internship.

Career:
Pupils and students were ready for the opening of a career in the Entry-Level Management positions in content management, programme coordination, production, marketing and media research of broadcasting organizations. At the end of the programme, students would be provided by the Institute for internships in industry.

Mumbai: Distribution Association of India (RAI) and Mudra Institute of Communications, Ahmedabad (MICA), to wash their hands at the beginning of a professional program six months from Visual Merchandising and creative communication.

Visual Merchandising (VM) is the art of persuasion by the presentation of the goods at home and in perspective too. It makes the customers, creates desire and finally, to increase sales.

Distributors Association of India CEO Gibson G Veda Manitoba, said: “Unlike the western countries, where Visual Merchandising is a top priority in retailing, the Indian industry and the practice of understanding the concept of VM is inadequate. As the seasons change, collections of the goods change in a retail store in detail. If such changes, the cases brought before a change to its visual presentation, apelliert aesthetic faculties of consumers.

“This phenomenon of transforming a visual presentation / Representation of goods, accompanied by thematic instruments, it is still at a stage of the emergence of India. Business is therefore a program in Visual Merchandising and creative communication go a long way to go before we fill this gap. ”

MICA Profiles director Atul Tandan, added: “The course offers a program that combines economics and psychology of retail principles of technical skills. Participants learn through practical experience, as the conception and design of ‘rendering of an ad, as necessary instruments and accessories, and how they carry out the project to completion.

At graduation, each participant on a portfolio of drawings and photographs of projects, he or she designed and executed. Graduates are Entry-level positions in the purchase of houses, shops and specialty boutiques as visual merchandisers, window trim and independent artists.

This full-time program will start July 20 and students with a professional degree with a privileged experience of two years, would be eligible for this program professional.

Mumbai: The Mudra Institute of Communications, Ahmedabad and TAM rating agency is a series of workshops on television, which extends over several weekends in early September 2002.

The joint programme is divided into three workshops, each of which seeks an overview of various aspects of TV broadcasting strategies from the perspective of media agencies, advertising agencies and broadcasting. Targeted in the middle and higher management of television channels, advertising agencies and media houses, workshops will take place on the World Trade Center in Mumbai.

The first workshop on the theme of distribution channels and Media Buying Agency, 27 and 28 September experience, the probe of the Agency for buyers and suppliers in the chain. The program also wants to add that the knowledge base of both, with the prospect of new tools and methods for evaluating the management / preparation, process optimization of the network handled, and assessment / evaluation of innovations, said an official output MICA. The agenda is supported by real life case studies presented by industry experts noted.

The second workshop on the chain of research and media planning, 4 and 5 October, focuses on understanding of public attitudes, broad trends in the media and television, especially the understanding of these trends and work towards a better future. The understanding of media, tools, trends in the TV audience and media, planning and basic research, other areas covered. The program includes the one hand, the media planner’s upclose path, with its brands in the process of preparing a media plan and on the other side, understanding, as a channel of researchers were able viewership study on trends Recent corporate decisions for the chain.

The third workshop on the theme of programming and sales channel Channel 11 and October 12, participants through the programming of vocational training spotting challenge of the strategy for successful horse. “The workshop will focus on new forms of assessment and quantification of programming and marketing successful programs. New concepts for the Advancement of planning, the treatment of various different target groups, and transfer to measure public taste will also be discussed, said MICA. The Six-Day (three weekends) completes the programme will focus on teaching interactive, with presentations, discussions, case studies and interactive meetings between the speakers and participants, says the Institute.

Marketing communications is an important aspect in selling a product and training in this area will help the executives. The retail market is growing at a steady rate of 12 per cent and has the potential to generate five lakh more jobs in the next few years, according to a joint study made by the Confederation of Indian Industry and the McKinsey.

The Mudra Institute of Communications (MICA) of Ahmedabad, the first residential institute in the country, is launching its first postgraduate programme in retail communications management from January next. The programme, combining business management and marketing communications, is spread over three trimesters and a two-month hands-on internship. Some big names in the industry are involved in designing the programme.