Pune: educating emerging countries as one of the biggest business opportunities in the country, the city of all schools, students in the promotion by expensive advertising campaigns.

Advertising agencies estimate that educational institutions in Pune spending between 10 and 13 crore from Rs crore per annum to prospective students, and not just in New Delhi but also elsewhere in the country.

Among the biggest ad spenders is the symbiosis of society, the 26 institutes and an annual budget of Rs 1.5 crore ad. In contrast, the University of Pune, the annual advertising budget of Rs 25 lach.

Maharashtra Institute of Technology (MIT) has doubled its advertising budget this year to Rs 40 lach.

“During the past year, we spent about Rs 10 lach educational exhibitions, both in India and abroad. Participation in exhibitions market allows our names and the rope and foreign students. This year, we expect at least Rs 20 exhibitions lach, Says MIT’s Executive Director, Mangesh Karad.

Advertising experts say that aggressive advertising campaigns to grave Bing a share of the money in the education market is a result of the escalating costs of courses and institutes like mushrooms in the soil.

“The belt of Mumbai, Pune, as an educational tool capital of India, and considerable efforts are in institutions in Pune, tap the Indian market in the north,” said Vijay Thombre, director of the Market advertising agency missionaries.

“Much of the advertising in newspapers and magazines.A very small percentage is spent on the walls of posters and cable television, advertising,” said Thombre.

Arun Mudbidri, director of the Institute of Economics of the company Symbiosis, the institute said it did not need more lach Rs 20-25 on advertising each year, “as I have seen a reputation. We have a brand name, and indeed, our website has emerged as a powerful instrument of communication. ”

According to him, students do not go through advertising, but by the credibility of the institutions.

He acknowledged that there is a clear trend of advertising offensive in educational institutes. “Several classes Bschools coaching and offers training and counselling is also advertising abroad are strong,” said Mudbidri.

The MIT Dina Institute and the Institute for Training and promising “foreign languages and information technology are just some of the eminent Billboard advertisers in the city.” Most of these messages are suddenly falls Bing attention, because it has never been, “Chandra Kant Kudal, Asha owner of advertising, said.