Podcasts Extend Recruiters’ Reach
Global consulting firm Bain & Co. typically relies on executive visits, brochures, DVDs and its Web site to recruit management students. This year, Bain deployed a new and unusual tool to attract students at the Indian Institute of Management: a podcast.
The 20-minute audio program was part Bain advertisement and part interview-preparation guide for students. It featured three Bain executives talking about the firm, which plans to open its first major office in India in July, as well as an alumna of the institute who works in Bain’s London office.
The goal: to influence the career choices of students who …