AHMEDABAD: holidays in rural India, you can happier, healthier, and if students of the SP Jain Institute of Management and Research (SPJMIR) its path, wiser. Students of the SPJMIR came with nature and in an innovative manner, which she won tourism plan Corporate Business Plan, the IIM-A-Confluence 2006.

Master Plan is the litmus test of its ability to collect enterprises to develop factors of fantasy and lateral thinking, and to develop pragmatic solutions for the present.

The model Vihaar Grammont, a string of holiday clubs rural tourism, such as ceramics, dragons, driving the tractor or climbing coconut with the exception of facilities at the disposal usual. Students say that visitors have twin advantages, low-cost, rural tourism, and a withdrawal of relaxation away from the city.

“Unique Selling Proposition is the experimental event-driven model, in which most tourists are single events in the region and day to day activities of the village, as well as the experience of rural life style, as active participants, “said Kunal Jain, a member of the team.

The goal of the segment is the urban middle class and upper middle class families, young professionals abroad. Similarly, foreign tourists.

“We designed these some 100 who thereal activities typical of India. The hotel is on their geographic location and geography in the whole country, “said another member of the team.

“This is a healthy return of around 30%, which is sustainable,” said Jain. Other team members are Chilukuri Anand, Aditya V, Lagnajeet Patnaik, Rohit Jalan, Hani Vasasv Varas.