For a course of the media planning and advertisers can flock to you for advice, Mr. Mitra Prithvijit

Back in the late ninety years, he has almost to the wall. Every time you joined the TV, sifted through magazines or on plates looked, there was no leakage of these four words? Yeh dil maange more. “The bubbly teenager, coca by hand, with a jiving Superstar has received almost in your psyche. If you like drinking, the flash tournament publicity ensured that there was never enough for the campaign.

If you thought it was madness, it was certainly a method. And we need a whole team of professionals around the clock to prepare, plan and conduct the strategy promoting the product. Media specializes in planning is an activity with crores of rupees on Thursday and has now returned to the classroom as well.

There are courses on various topics, including a two-year postgraduate programme in management communication at Mudra, the Institute of Communications, Ahmedabad. Indian Institute of Mass Communication (IIMC), New Delhi, has a similar program for advertising and public relations (PR) with modules on creativity and planning campaign. Several others will soon be as good.

Media planning is fully reap maximum benefit from advertising, public relations and direct marketing. Advertising is undoubtedly the largest and most powerful. And he takes care of money.

The identification of the target, different media platforms and how the functions other important aspect of planning media. The understanding of the platform or a combination of platforms work best for a certain type of audience is the heart of the work.

There are specialized in media research organizations that help advertisers plan the combination of media, buy the best offer and ensure that their messages are in a good position. They offer advice on media planning data from sources such as NRS (National Ship poll Reader), etc? Said Siddhartha Mukherjee, head, Corporate Communications TAM Media Research. And it is quite where practical training.

The MICA, of course, for example, focuses on the history, structure, management, technology, production processes and social conditions of the written press, radio, television, film, telecommunications, rural / traditional and outdoor media in India.

The industry has agreed to known professionals and specialized institutes. The MBA graduates specializing in marketing are also? Courses MICA like to give some sort of advance. You know the basics? software and information background, it is easier for you to do the analysis? Sonali believes Sircar, Mind Share, is an analysis of media.

The need for trained analysts to the media should continue to grow as the industry grows. And the good news is that the media boom has only just begun in India. With a degree from the Institute as a MICA, you rejoice about careers in industry and services, marketing organizations integrated communication management.

These organizations may be in the fields of advertising, media, marketing, market research, brand management consulting, direct marketing, Public Relations, Event marketing and entertainment, etc? But the better the job is to recognize that it is your analysis, that money moving within the profession? Mr. Mukherjee.

Everyday we are bombarded by messages in visual or audio form, coaxing us to buy a particular product or service. Whether it is a brand of soap, a computer, the latest model of a car, or a service that transports you to exotic locations, the message always is that of persuasion. This is advertising.

Advertising is used to persuade people to buy a particular product or service, to create a positive image of a company or organisation and to inform people or create awareness on issues of public interest and concern.

There are many creative ways by which advertising achieves these ends — mainly through the print media-newspapers and magazines; audio-visual media — radio spots; film and television commercials, computer websites and CD-roms; and displays — like hoardings; exhibitions, market stalls, sponsorship of events and so on.

Advertising messages are handled by advertising agencies that vary in size and scope. However, the main department in all agencies include client servicing; creative; media planning and production.

Biswajyoti Basu Advertising is a form of communication. People who want to sell something advertise to reach out to those who might want to buy their products. It could be a physical product like a cola, or a service like having a bank account or even an idea like “keep your city clean”. So essentially, advertising is all about giving people a message and making sure that they act the way you want them to (for example, they buy your cola or stop littering their surroundings). Advertising agencies work on behalf of those who want to advertise their products. In some cases, however, large organisations have in-house advertising departments to handle this work. An advertising agency understands what its client wants to communicate, develops campaigns and brings it to the target audience. Advertising involves two kinds of work - creative and managerial. Copywriting, visualising, scriptwriting, photography, and the like comprise the creative aspect. Agencies usually hire studios with professional film directors and other specialists to produce the actual commercial. Managerial activities would involve getting business for the company and managing accounts. Media planning is basically a take off from managerial duties.

Planning also involves groundwork or research, which is vital for a successful advertising campaign. An agency may employ its own personnel or commission an outside agency for the job. In the early stages of advertising, the ability of professionals depended solely on connections. These days however, in the face of cut throat competition, camaraderie has given way to hard work.

What it’s all about The days when companies pumped a portion of the available budget into favoured newspapers and magazines, are gone. Today a media planner has to juggle with a number of variables. These include - * The vehicle: An advertising medium like a newspaper * Exposure: The contacts the person has * Audience: The persons of a particular socio-economic group who have the opportunity to read the ad * Coverage: Number of homes exposed to the ad * Penetration: Number of people who can be exposed * Reach: The net unduplicated audience * Frequency: Repeats * Continuity: The running of ads on a single theme * Rate: The unit cost of time or space for ads in a specific vehicle and * Cost per thousand or CPT: A rupee figure to evaluate relative cost of various media/ media vehicles within a selected audience. The nature of work There are various aspects of media planning. One could be into research and analysis, media buying or media scheduling. Research and analysis is a difficult arena. The client’s needs have to be understood in all its aspects. Then from available primary and secondary data, the media planner has to select the right media mix for the client. A cost benefit analysis is thus most important. Media buying is an interesting field. One has to have a flair for marketing and good communication skills because it involves negotiating on rates and getting the best deals to ensure the highest profit for the company. Media scheduling is an important job. Once the deal has been struck with the media houses the actual delivery of the advertisement material, availability of space in the media have to be worked out. So the media scheduler is responsible for the actual output of the advertisement in the specified media. Personal traits A person wanting to be a media planner must have a sound understanding of the media - print, visual and electronic. Visualising and strategising abilities are required for a successful campaign. The person should be an ace at clinching deals. Being able to negotiate rates with the media houses and maintain an amiable relationship with them is important. One must also be a careful observer of the market, for information must be at the tips of one’s fingers. Ad rates of various newspapers and magazines, cost of hoardings, and such things must also be kept in mind. Above all the aspirant must to be comfortable interacting with people and a good team worker. Training Generally one does a course in advertising and then specialises in media planning. However, one must always make a judicious selection of the institute by enquiring about its infrastructural facilities, faculty, placement record and salaries offered to freshers from the institute.

Scoring on all major advertising agencies, Market Research (MR) to businesses and IMRB org Margrete held the first mediating role in personnel Mudra, the Institute of Communications Ahmedabad (MICA) this year. Campus setting MICA, especially on advertising and MR-agencies is generally regarded as a barometer of trends in the industry.

While the average annual salary on campus this year was Rs 1.6 lakh, Margrete org fresh graduates offered an annual salary of Rs 2.1 lakh on a cost to the company, while IMRB closely monitored with a package Case of 2.01 lakh The two best MR-eight agencies to recruit graduates specializing in MR.

The largest number among the masters advertising agencies to-Chaitra Leo Burnett, both students recruited from MICA, an annual salary of 2.1 lakh case

But officials placement above regarding the number was undertaken Nexus, the recruitment of ten studies MICA’s batch of 51 students, starting with a level of Rs 1.68 lakh per annum.

Anil Kulkarni, MICA director said: “One reason why Mr. increase salaries up, is that too demand. We must not many students choose to specialize in MR, but those who do receive better wages on Campus “.

MICA offers its students a specialization in MR, account management and marketing, media planning and during the past year has been a surge in the number of choices of specialization in media planning. Kapil Arora, a student member of the Committee MICA placement, explains: “Previously, about 14 to 15 students specializing in media planning. This year, there were 21, almost half of the game. It is because the media become a planning biggest challenge of work through channels of television, thus creating many options. ”

Other agencies recruitment advertising MICA this year was Ogilvy & Mather, Rediffusion, contract, Mudra, HTA, RJB-Ulka, Madison DMB & B-and DSL McCann. In addition, on the campus were media groups such as Business Standard “(the recruitment of two), Hindus (one) and Dainik Bhaskar (a) and Repeated on the Net (one), announced graduates jobs in New Business Development, the Internet. The annual salary for this category of staff were major intermediate above the average, with Dainik Bhaskar R 2.4 lakh offered the highest bid on campus

Biswajyoti Basu advertising is a form of communication. People who have something to sell advertising to those who may wish to buy their products. It could be a physical product, like a coke or a service like a bank account or even an idea, like “Keep your city clean”. So, in essence, advertising, everything is on the man a message and ensure that they do so, as you wish, that (for example, they buy your Cola-Stop littering or its environs). Advertising agencies working on behalf of those wishing to advertise their products to open standards. In some cases, however, large organizations of advertising services for internal control work. An advertising agency understands what his client wants to communicate, develop campaigns and met the target. The advertisement consists of two types of work - creators and leaders. Copywriting, display, screenplays, photography and creators, like aspect. Typically, rental agencies studios film professionals and other specialists, the commercial reality. The conduct of activities which include business to business and account management. Media planning is actually a take off management tasks.

Planning or the basis of research, which is crucial for a successful advertising campaign. An agency May employ their own staff or an external committee agency for the job. In the early stages of advertising, the ability of specialists connections. In these days, however, face competition from throat cut, transferred to the camaraderie of hard work.

What does all day, if the company has pumped a portion of the budget available in newspapers and magazines, is over. Today is a planner press led to juggle a number of variables. These include - * The vehicle: an advertising medium as a newspaper * Exhibition: The contacts of the person concerned listeners * Region: People of a certain socio-economic groups have the option of reading the period ad * : Number of households with the punch ad *: Number of people may be exposed to hand *: The net unduplicated public * Frequency: Repeat * Continuity: The functioning of ads on a single theme * Price: cost per unit time and space for messages in a vehicle and * The cost per thousand or CPT: A rupee image to evaluate the relative costs of various media / media a selection of vehicles in public. The nature of work, there are different aspects of media planning. It could, in research and analysis, media or purchase of media planning. The research and analysis is an arena. The client needs to understand in all its aspects. Now available in primary and secondary schools, the media, the planner choose the right combination of media for the client. A cost-benefit analysis is therefore very important. Buy media is an interesting field. It takes a talent for marketing and good communication skills, because it is negotiating on prices and get the best deals to ensure the highest profits of the company. Media planning is an important job. After the “deal” was impressed by the media, is home to the effective delivery of advertising material, the availability of space in the media have helped to develop. So the media Scheduler is responsible for the latest edition of the announcement in the media. A person would like personal traits as a media planner must be a good understanding of the media - pressure, visual and electronic. Strategising display and skills are needed for a successful campaign. The person must be an ace in the runoff. The ability to negotiate with sets of houses Press and maintaining a friendly relationship is important for them. It also requires a careful observer of market information must be integrated into the tips of his fingers. Ad-sets of various newspapers and magazines, costs for the panels, and these things should also bear in mind. Above all, the aspirant must be comfortable to use with people and a good team of workers. The training usually means a course in advertising, and specializes in media planning. However, it is always a good selection of the Institute by hinterfragenden on its infrastructure, schools, raise the position and the salaries offered Freshers of the Institute.

AHMEDABAD: Mudra, the Institute of Communications, Ahmedabad (MICA) is double its capacity in the programs postgraduate course in the field of communication (PGPCM) from the academic year 2007-08. The home PGPCM current is 120 students in two batches.

MICA director Professor Atul Tandon said: “The capacity of PGPCM has been doubled this year. This was confirmed by All India Council for Technical Education (AICTE). ”

He spoke at the 12th Convocation MICA, on Saturday. PGPCM more than two years of residence of the program, this is the flagship of MICA, it is also a PGPCM for executives from the next year. “This programme is planned for the 15-month period. We expect to launch the PGPCM for executives from the next year,” said Tandon.

A total of 72 students - including an international student - specializes in the area of trademarks, communication, fire management, media planning and the search for other media. The meeting was chaired by MS Swaminathan, of scientific excellence and agriculture Madhukar Kamath, MD and CEO of Mudra.