Projecting the theme ‘Know no Woe’, this year’s edition of MARWAR ’07, the week-long flagship ‘marketing war’ game at Bharathidasan Institute of Management, one of the premier B-Schools in India, turned out to be a virtual mirror reflecting to the first-year students what the future holds for them as team players and leaders.

BISMARC, the Marketing Club of BIM, prompted the freshers to grab opportunities to display their and creativity and gain hands-on experience on what marketing and conducting a business is all about. Fourteen seven-member teams from the I-years guided by two II-year students per team were pitted against each other in this marketing battle.

On Day one, MARWAR ’07 asked the students to come up with a product, its concept, name, logo and tagline. Day two followed with a market survey among the BIM students to determine the viability of the product. Each team was required to get authorisation from the virtual Government Boards, constituting the senior students.

After this initial screening process, students had to make advertisements for their product/ service and display them in and around the campus. Following this was an elimination process in which eight teams made it to the next stage. The members of the eliminated teams joined the other teams to strengthen them to accomplish their tasks.

Their next task was personal selling where they had to market their product idea personally to each II-year student. The weekend that followed was more entertaining with the teams setting up attractive stalls for their products and conducting exciting games to woo more people to their stalls.

A formal business presentation was the agenda on the afternoon of the last day when the teams had to present their business plan along with their financial statements to the BIM faculty panel. The last event of MARWAR ’07 was ADZAP. Each team had to advertise another team’s product and answer questions about the competitor’s product and their marketing strategy. The guides were then felicitated and the much awaited results were announced. Team OASIS emerged winners of MARWAR ’07, followed by the runners-up team MADE EASY and team CONNEXION.