A wide variety of foodstuffs such as Pepsi-majors, HLL and ITC were the model contract farming with farmers. This is to ensure timely deliveries of raw materials of a quality standard set in advance of prices.

Pepsi made its first foray into this area in’89 tomatoes to the creation of a pulp mill in Punjab, subsequently sold HLL. Basmati rice is an important element of the Pepsi-export, while the growth in contracts peanut in a big way.

Then contract farming as a serious alternative to the distribution channels for the marketing of perishable?

It depends on a number of factors. One thing is the growth of the market for processed foods. Unless that is large enough, would be happy to lend small amounts from the free market.

Secondly, even if it is a request for processed products, it also depends on the willingness of companies to participate in the agriculture market. Abhiram Seth said, ED (exports), Pepsi: “Agriculture is a way for the transition to a market economy complete. If we could our demands of the free market, we would not be in the order in agriculture. ”

It would be good here for some of the older models around - that the Pepsi-operations in the Punjab. According to a researcher Pepsi agricultural deals with Punjab in the kindergarten, the size of their intervention is only 1-2 per cent (in terms of area) to the State. “We can not as a substitute for public procurement,” he says.

The same attitude is also reflected in government circles. An official cacp comments: “Although agriculture can be dealt with, indeed, prove beneficial for certain raw materials, international freight market is very volatile and stability of these agreements depends on how the market for processed food done. ”

For example, if international prices in touch with prices, the company remains obliged to withdraw the original contract? Pepsi argued, they often absorbed losses when farm prices do not have access to more on prices and contract terms were higher.

On the other hand, according to a recent study paper Sukhpal Singh, Institute of Rural Management, Anand, Gujarat, where contracts with farmers are unequal, there are only a few incentives to stay.

For example, the entire risk could be banked on producers. In the document also asserts that only 40 farmers working odd Pepsi in its operations potatoes, and only 10 percent are requirements of the potato, by contractual agreements.

The rest comes from the open market. Thus, the private sector interventions are very low, a drop in an ocean of farmers.

Of course, there are many new tasks Pespi agricultural ventures in India and with some interesting changes, perhaps the more farmers, such models (details in the next series and knowledge in the rural economy).

In this context, the Ministers of Finance of the statement in the last economic additional weight is placed on developing agricultural areas of export subsidies (AEZs) could also positive on the creation of the same kind of links between farmers and end market on behalf of agriculture.

It is a folklore in this sleepy village, that Dr. Ve rghese Manoirs foot in the first sentence, Anand, on Friday, 13, 1949. But never sign of the boredom of man, built a movement that shook the nation and still rules. And along the way, he brought joy to farmers Anand, became an icon.

But as a storm is brewing in Anand, it is a fight in hand for large old man. His critics say he faces a difficult challenge. But Anand feels different. Indeed, if a gateway for the country’s milk capital, Anand, built, it is, he chose the design.

Indeed, only the high and mighty, as the clock or a chairman appointed to chair Anand rural convocations of the Institute of Management (IRMA), 81 years Manoirs heads. It has an entire enclave Anand on his behalf and a museum dedicated to him as good.

And he spoke with the PM, if it considers that things are not right. The milk is the man of India, under the direction of New Delhi.

He will meet Prime Minister and Minister of Agriculture this week to resolve a problem that probably unfortunate, because those who fought it five decades, a new movement ago.Will by the National Dairy Development Board (NDDB) creation he, for joint ventures with Milk Ko - cooperatives throughout the country, a throwback before independence, when the peasants were powerless to use, market forces?

But for Anand, this is not the only storm to have met recently. Last year the city was tense with the news about a Co-operative Bank after the collapse of others. And then came the message that all stunned - the largest country in the cooperative milk, milk producers Kaira District Co-operative Union, the mouth of the people known as Amul, Manoirs’s move challenge that the president of the Gujarat Cooperative Milk Marketing Federation (GCMMF) allow Amul brand names, outside of cooperatives Gujarat.

All tortured, that the great man of the old Anand. Although Co-operative Bank was not in his scope, he tortured if people confidence in the cooperative movement in his native received very shaken, if a Co-operative Bank after the other in Charotar, or belt Kheda Anand, A bust.

But Manoirs-Anand had not seen the last. Last April, a videotape made the tour, which purports to show Amul chairman Ramesh Patel in a deterioration of the position with a girl in a hotel in New Delhi.

Manoirs is back with a warning. How NDDB, now headed by his protégé Amrita Patel, ahead with its plan to form joint ventures with companies cooperatives, through its subsidiary mother Dairy Foods Limited, Manoirs said: “This will mean that the movement to succumb market forces, what farmers lose control of the brand and marketing.

The state-owned Travancore Titanium Products Ltd (TTP), the leading manufacturer of anatase grade titanium dioxide in the country, is sitting on a pile of unsold stocks worth Rs 26 crore.

Heavy taxation combined with large-scale import of the product from China are the main reasons for the plight of the company, according to Mr KP Shankaradas, President of the TTP Employees Union.

He told newspersons here that while the company could sell 1,300 tons of titanium dioxide in October, the offtake till date in the current month was only 160 tonnes.

Following the cut in the import duty on titanium dioxide, China has been exporting large quantities of the product to India and selling it at a much lower price than that of TTP. While the Chinese product was available at Rs 62000 per tonne in the Mumbai market, TTP’s product was being sold at Rs 87000 per tonne, he said.

TTP’s product was also non-competitive vis-à-vis other domestic manufactures of titanium dioxide as Kilburn, and this was mainly owing to the “double taxation” that was being subjected TTP, courtesy the Kerala State Industrial Products Trading Company ( KSIPTC) acting as the intermediary marketing for the company, Mr Shankaradas said.

While the other private sector companies were paying a total of Rs 10200 per tonne as tax, which TTP paying Rs 18000, he pointed out. This anomaly could be rectified to a large extent if the intermediary marketing done away with, he said.

Besides, the company should bring down the cost of production by accepting the offer of all the employees who had applied for voluntary retirement.

Also, new appointments should be kept in abeyance till the company overcame the difficulties facing it had been, he said.

He also warned that the Rs 110 crore project aimed at checking water pollution would lead to the collapse of the company. Instead, the management should think of implementing the suggestion by the National Institute of Oceanography effluent to carry the 750 metres away into the sea as much this would not cost the company, he said.

“It is important for people at the middle level to be exposed to broader thinking and to integrate perspective. Mid-career training programmes enable executives to constantly read, reflect and relate.”

It may sound like a platitude, but in today’s business environment what executives need most is the ability to manage change. Faced with the hard realities of globalisation, liberalisation, deregulation, end-user assertiveness and high-paced technology, with hardly any response time, they need to use this skill the most. Learning, relearning, and sometimes, unlearning, are the only three ways to advancement in career paths. Therefore mid-career management education has become imperative.

Says Dr Sudhi Seshadri, Professor, Marketing Area, and Chairperson, Executive Education, Indian Institute of Management, Bangalore, “I have been watching the executive education programmes since 1991 and I find that Indian companies have become increasingly professional in their approach.”

He thinks, now, Indian corporates realise they have to upgrade the skills of their managers for two reasons: a better market share and to retain talent. There is no dearth of supply (trainers, programmes, ideas) or demand (companies, entrepreneurs, government) in this area.

For instance, take IFMR (Institute for Financial Management and Research), Chennai, which takes its manager-trainees through a programme called ‘retooling’. Says IFMR’s Prof G. Balasubramanian, “Such programmes give them an opportunity to reflect on business trends and concepts and their relevance today.”

This, the institution achieves through knowledge sharing, interactive sessions, debates on cost management, behavioural sciences and marketing.

On ‘reskilling’ needs, he says that at a certain stage in their careers, people need to brush up on their fundamentals. “It is important for people at the middle level to be exposed to broader thinking and to integrate perspective. And mid-career training programmes enable executives to constantly read, reflect and relate,” he adds.

The role of organisational motivation can never be overemphasised in today’s dynamic corporate world. Says Latha Ramakrishnan of Laras - Regional Master Licensee, South India for Leadership Management International (LMI), “Mid-career training programmes are relevant now because if you look at competition, it is very easy to match pricing, technology and quality. The only challenge that companies face today is the effectiveness of their employees.” And this can be met through upgrading their skills.

Indian Institute of Management Training (IIMT), Pune spouses for its students Allround development. The emphasis is on preparing students in their respective areas and adapting to any change in the environment. The Institute has a Full-time two-year courses management, with specialization in the fields of marketing, production and materials, systems and operations research, finance and personnel and human resources . The Institute also offers a year of a part-time courses, which was designed to meet the demands of working life professionals. The core of the Faculty of top level is composed of professors from various prestigious educational institutions with an experience of over 15 years.

Zenotech Laboratories is gearing up to roll out its oncology products by the end of the calendar year. The company is currently conducting toxicology studies at the Indian Institute of Toxicological Studies, Pune, for bringing out oncology biotech products which are currently the domain of the MNCs.

Some of the oncology products that the company is working on include, granulocyte-macrophage colony-stimulating factor (GMCSF) and interleukin-2 (IL2) which are in the domain of companies like Novartis and Chiron, respectively, pharma industry sources told ET.

The company is engaged in setting up a full-fledged manufacturing facility near Shapoorji Pallonji Biotech Park, Turkapally. Zenotech has initiated target identification and validation programmes using gene and protein based technologies for bringing out oncology and neurology products.

The company’s name has been doing the rounds in the biotech industry for it has been promoted by Dr Jay Chigurpati who had earlier headed the biotech division of Dr Reddy’s Laboratories and was instrumental in launching the company’s first biotech product - Grastim. About seven scientists from Dr Reddy’s have moved with Dr Chigurpati and joined Zenotech.

The company at present has a research and development facility for generating recombinant proteins for clinical development. It is specialising in gene cloning and expression, fermentation, process validation, and manufacture of recombinant DNA products from bacterial yeast.

Zenotech has recently strengthened its board by roping in some big names in the industry. The new directors include Dr Denis Broun and Mr Vithala R Rao. While Dr Broun is currently the global liaison co-ordinator and the managing director of MSH, Europe, Mr Rao teaches marketing strategy and brand management at Cornell University, USA.

Come October and students from about 300 colleges across the country would participate in Xpress, a media promotional event, organised by the city-based Xavier Labour Relations Institute (XLRI).

The event, conducted for the second time, is targeted at undergraduate and engineering colleges. The participants would have to devise a media plan to promote and market their respective institutes.

The last date for entry forms to reach the B-school is October 15. The teams, two to four members from each college, would have to develop a promotional campaign for their college using print, audio-visual and web-media which had to be sent to the external linkages cell of the institute, the organisers of the event. “We are targeting about 300 colleges this year, keeping in view the popularity of the event. We have started sending invitations to the colleges,” said Arjun Chatterjee, event coordinator and senior executive member of external linkages cell. According to Chatterjee, the contest was organised to promote creativity, marketing and advertising skills among college students.

Rendu, publishers have decided to come together to share their experiences with the accession of the publication of the branch. Penguin India’s David Davidar and potash for women Urvashi Bhutalia belong to those who teach the curriculum by the Association of publishers and booksellers associations in India (FPBAI) the introduction of three months, a certificate, of course, when publishing on June 2. Twenty-five students are enrolled in courses by them to the Jamia Millia Islamia. Students receive an experiment to introduce editorial, production and marketing with the help of three training modules developed by the FPBAI School of Science Publishing.

The course is open to fresh graduates and those who only for the industry. The Federation has roped in big names in the publication sector, a contribution to golf.

Ambituous attack on a plan of doubling its network, the largest private sector bank Icici Bank plans hiring of nearly 50000 people in the next three years.

Although the vast need for the number of employees of the bank is in retailing, but also a lack of personnel in all sectors, including finance, marketing, operations, information technology and human resources .

The Bank has the shorter the orientation of their students from 180 days to 60 days by various measures. Icici Bank wash their hands with institutions such as NIIT ICFAI Business School and the establishment of the curriculum on the needs of the banking sector. The bank is in discussions with the country’s institutions and the establishment of specialization courses in relation to banking services.

Theodore Levitt, invented the concept of market? Segmentation? Had said that companies could benefit from the marketing of products unique in the world. It is now an integration of national economies into the global economy through trade, foreign direct investment, capital flows in the short term, international trends of workers and humanity, and the flow of technology. The man, money, technology, products and services to move freely in India. Local producers must change radically to succeed with these new operators.

Radical change in organizations and individuals to modify human behavior. The organization should be the context of society, market economy and its own internal