Would you like a training directly from IIMS, XLRI, Manipal IIFT or university? If the answer is “yes” and if you’re a graduate, you can follow such education by DirecWay Global Education (DWGE), education arm of Hughes Escorts Communications Limited (HECL), a unit of Hughes Electronics, USA . DWGE which so far has offered management programs for executives only work opening up these programs for young graduates at the end of January 2005, pointed out, Pankaj Aggarwal, consultants, HECL.

The list of settlements he has cooperation with DWGE is very impressive. It is IIM Bangalore, IIM-Kozhikode, XLRI Jamshedpur, IIFT Delhi, Manipal University and Narsee Monje Institute of Management Studies, to name a few. The Vice President, Consumer HECL, Srikanta Acharya said: “So far we have the mediation of various certificate, diploma and degree level courses in streams General Management, Sales & Marketing, management software, financial management, strategic management, Human Resources and international companies, these courses are very popular with Labour and managers to give added value to their skills and expertise. “He adds:” It is, of course, but only to extend the benefits of these programs Freshers in some improvisations on the structure of the nomenclature and, of course, of course, who are in the phase of development by institutions participants.

But the improvisations returning from the institutions concerned. According to Aggarwal, “This is because the institutions are responsible for the design of the course contents and the fixing of fees for programs while we are responsible for the provision of programmes.” He noted that most programs require that graduates of 50 percent marks, while this percentage to be relaxed for certain programs.

In addition, students must be qualified, or an examination and interview, or would only ask for an interview or a written examination, according to the industry or the establishment, they were in the inscription, Aggarwal noted.

“As HECL in business broadband, how the implementation of programmes is quite unique in itself, was not followed so far, everything in India,” Aggarwal mentioned. Preparation aspect concerning the provision, he said: “We have 42 centres or classrooms across India, we use a technology that allows each student is equipped with a computer and headphones, while Hooked On east at conferences by eminent professors and IIMS beaming other institutions and all classrooms at the same time. If a student wants to ask a question, in the midst of a class meeting room, he or she must simply press a button, a student may also send an e-mail to the teacher, whose teachings, the result is a virtual classroom is created, interactive learning that can be done. ”

As part of their study, students have the opportunity to bid on the functions of institutions that monitor their progress. Regarding the placement of students, DWGE would be the establishment of a High-Tech-cell position, said Aggarwal. He pointed out, “As we ourselves belong to the industry and how we have partnerships with some of the best B schools in India, find internships will not be difficult, but the final result will depend on how students in their studies collective agreement

As director of marketing at SAS India, a contribution to strategic initiatives and planning of the mark is a part and parcel of the job. The best man for the job is nothing more than 34 years, George Varghese. His qualifications are impressive - 13 years in the computer industry, handles the creation and development of the institution and regional action, Business Development within large corporations in accounts receivable, men and Sales Management . The company, he worked with Tata Internet Services Ltd (Regional Manager, Corporate Channels), IBM India Ltd (Business Manager, India and South Asia), American Power Conversion (District Sales Manager-west of the India) and much more.

In the years 1980, Mumbai is not specific computer engineer student, he flew Varghese in Pune, its Computer Science at the University of Pune. Then came a post-graduate in marketing management of the Institute of Management Development and Research, Pune. From engineer to a career in marketing seems a complete revolution on the course chosen. But Varghese “Marketing was a reason for personal ambition with the professional know-how.”

But what happens after a hard day’s work? “My family, we have a son two years and a growing collection of photography, video!” Besides, he likes to TREC, when he can. But a job that will travel to the Great Wall of China and the former Empire State Building filled his soul gypsy good enough. “There are five years from now, I see myself in a position where I am moulding humans, to help achieve its vision of business,” he said. “It may be that the head of a organization already in place or as a consultant. I appreciate the One-to-one aspect of Customer Service. “All this makes him the ideal man to spearhead of India’s SAS brand building initiatives.

Indian Institute of Management, Calcutta (IIM-C) offers business administration programmes with specialisations in Finance, Marketing, Management Information Strategies, Behavioural Science and HR. Admissions are on the basis of performance in a CAT, group discussion and interview. Class size is at 242 students and student faculty ratio, at 1:7.

Average annual salary of its graduating class of 2004 was at Rs7.05 lakh domestic and $70,000 international. Companies recruiting students from IIM-C include Proctor and Gamble, PricewaterhouseCoopers, Capital One and McKinsey and Co.

The Department of Management Studies at the Indian Institute of Technology (IIT) Delhi has received about 18000 applications in 2002. During the year, 56 students were admitted. The average length of professional experience students was 10 months. More than 95 percent of students came from a flow of engineering and the rest were graduates in the natural sciences.

Most students of the batch opted for the 2000-2002 marketing management.

All students were on campus and the average annual salary of students was able Rs4.25 lakh. The Institute has a tie-up with the Asian Institute of Management Bangkok for exchange programs.

To get a deeper insight into the field of brand management, Education Times spoke to Harsh Vardhan Verma, professor of marketing, Faculty of Management Studies, Delhi University. Verma teaches marketing management, brand management, marketing of services and consumer behaviour at the institute. He has written various books on brand management; managing a service business successfully and marketing of services.

Importance of a brand in business
In the past, a business could survive on the basis of the sheer strength of its product. The product used to be a connection between the business and the customer. Not any more. Brands have risen in the hierarchy of value generating assets. They are perhaps at the top. What differentiates an excellent performer from the others is that the former have brands while others may simply be good products. A good brand is a good product, but a good product may not be a good brand. Making a product is easier but making a brand is not. Customers now do not look for products, they look for brands.

Various aspects of brand management
Brand management is nothing but brand stewardship or navigation. It essentially involves maintaining the relevance of the brand in the market. A brand manager makes sure that the brand’s connection with the targeted customer is not upset. The process requires fine-tuning the brand with all the dynamism and change without tampering with its core or ‘essence’. At a tactical level, brand management includes assessing the brand as it stands in the customer mind, checking its position, brand extensions, brand revitalisation and brand relaunches.

April 3 - HYDERABAD, India - The Indian School of Business, planning for the introduction of three new “centres of excellence” in the next two years in the areas of leadership and change, technology and marketing - management. These research centers, the development of partnerships and industry in the design of curricula. The Institute did not complete all industry partners for the new centres.

“Given that development progresses, develop partnerships,” said the ISB sources. ISB has identified three centres of excellence on its campus in entrepreneurship, financial analysis and global logistics production and strategy. “Establishing formal worldwide logistics and strategy of production will take place in May of this year, they added.

The Institute has worked closely with Chennai tractors and agricultural machinery in the world, logistics and sales strategy. “The agreement will help us to enter into cooperation with the Society for the different titles, as well as research funding,” said the ISB sources. The school has received $ 1m from Goldman Sachs to finance his analysis centre. “In addition to the research programs, financial support will help us better capacity of the business schools around the world to teach ISB,” sources said.

The Center record of funding established in the August’04 focuses on problems in emerging economies. ISB Faculty addition, the FCA are scientists worldwide, such as schools of Berkeley, Chicago, Cornell, Kellogg, NYU, UCLA and Wharton.

ISB’s “Center of Excellence” of entrepreneurship, called Wadhwani Centre for Entrepreneurship Development (WCED), has forged relationships with AIESEC, the world’s largest students and small organisations of the United Nations United acknowledged. WCED has hands Indus Valley Entrepreneurs (TiE), a global network of entrepreneurs and professionals. “We have a business plan competition with them and three proposals, students ISB has received funding from venture capital,” said sources.

New Delhi, Jan. 20: Leeds University Business School (LUBS) and Indian Institute of Management, Ahmedabad (IIM-A), provide a hands exclusive nine-day programme for the development of senior executives of British society in India.

British High Commissioner to India, Sir Rob Young launched the programme today. The program, which is in Gurgaon, four integrated modules, Human Resource Management, Financial Management, Marketing Management and Corporate Strategy.

Teachers of deux”LUBS and IIM-A is common in the four modules,”informs Jim Lynch, director of the Institute for Corporate Learning, University of Leeds. Members of the Faculty of two schools courses, he added.

Twenty-four participants recommended that the program is funded by the Business School, United Kingdom, Sir Nicholas Fenn’s Business Trust scholarships. The idea was welcomed by the British Council in the United Kingdom business group in India.

Participants of Rs 45000 respectively, and are certificates issued after completion of the course. The certificate is awarded jointly on January 29, by the Dean of the LUBS, Director of IIMA and the Director of the British Council in New Delhi. ”After analysing the responses, we could a program for junior-level managers,’’said Sanjeev Roy from the British Council.

Mumbai July 31: For the seventh consecutive year, students from the National Institute of Industrial Engineering (NITIE) on the streets of Mumbai on Wednesday at an event marketing socio-Mandi.

Three first year hundreds of students in the management of NITIE this year, participation in the day’s event, at the moment, in collaboration with Essel World for the first time. This event is organised on your August 1, the actress Nandita Das.

Mandi is a first-of-its-kind initiative, students from school B, where they sell toys innovative in the streets of Mumbai and we Navnirmiti on profits, NGOs, the economically disadvantaged students. The games that are manufactured by Navnirmiti, promotion of a child, scientific thinking and logic skills.

Professor T Prasad, who designs the organization, said: “The power of leveraged Mandi could continue in the direction of creating a positive impact on the management areas of entrepreneurship and self and development among others. ”

Mandi is twofold - the provision of a platform for students to the application of lessons in the classroom to real-life situations and NGOs to achieve its social policy and educational objectives. The main objective of this approach is experimental and innovative learning management. “The performance of students in a scientific evaluation of the ability of students from theory to practice,” says Prasad.

“For most of us, this is the first attempt to direct distribution, ie, we are delighted. Preparations began a month and a half ahead of schedule. It is a unique way to produce, social awareness and practice of management of materials to learn, “said Himani Aggarwal, a student of first year.

Currently, the initiative is built into the different courses of NITIE marketing management, management and the overall functioning of the education sector.

“The event is divided into three phases of pre-event, where we strategise on D-Day, if we drive through the city and the sale of toys post-event, where each group expressed its proper perspective, and These reactions are the then analyzed, “said Aggarwal.

She added: “The strategy for the sale is quite decided to us, and we have the freedom to go where we want to go.”