To meet the challenges of modern marketing strategies, Maxi, the annual sales event, organized by Xavier’s Labour Relations and institutes (XLRI) is a line from next year.

The move is planned for the Silver Jubilee celebration of mass. “Our goal is to induct more people and sale of studying the problems of research focusing on the introduction of new products,” said Mehernosh Malia, a leading member of the Association marketing XLRI .

“It is a difficult task, because we can not gauge customer response. But it will certainly contribute, with a large number of participants in research studies and Corporate innumerable problems,’’said Malia.

Maxi fair, a marketing tool, is an event sponsored Corporate market research combined technical skills and creativity through a series of cases virtual games. “We want the big fair of a co-inciding with the silver jubilee in the year ahead. After the event takes place online, it is not only an increase in the number of participants, but also help the marketing, the concept behind India, exhibitions relating to Corporate, “said Anubhati A member of the office of director of external relations XLRI Cell.

She said, is the first maxi students, the body has a strongcorporate. He taught several houses onmarket industrial-related problems. “With the change in marketing, new strategies to meet the challenges. Equitable online is a step in that direction,” she said. In addition, students at XLRI practical experience in consumer behaviour and advertising, said Ramendra Singh, director of marketing club.

Projecting the theme ‘Know no Woe’, this year’s edition of MARWAR ’07, the week-long flagship ‘marketing war’ game at Bharathidasan Institute of Management, one of the premier B-Schools in India, turned out to be a virtual mirror reflecting to the first-year students what the future holds for them as team players and leaders.

BISMARC, the Marketing Club of BIM, prompted the freshers to grab opportunities to display their and creativity and gain hands-on experience on what marketing and conducting a business is all about. Fourteen seven-member teams from the I-years guided by two II-year students per team were pitted against each other in this marketing battle.

On Day one, MARWAR ’07 asked the students to come up with a product, its concept, name, logo and tagline. Day two followed with a market survey among the BIM students to determine the viability of the product. Each team was required to get authorisation from the virtual Government Boards, constituting the senior students.

After this initial screening process, students had to make advertisements for their product/ service and display them in and around the campus. Following this was an elimination process in which eight teams made it to the next stage. The members of the eliminated teams joined the other teams to strengthen them to accomplish their tasks.

Their next task was personal selling where they had to market their product idea personally to each II-year student. The weekend that followed was more entertaining with the teams setting up attractive stalls for their products and conducting exciting games to woo more people to their stalls.

A formal business presentation was the agenda on the afternoon of the last day when the teams had to present their business plan along with their financial statements to the BIM faculty panel. The last event of MARWAR ’07 was ADZAP. Each team had to advertise another team’s product and answer questions about the competitor’s product and their marketing strategy. The guides were then felicitated and the much awaited results were announced. Team OASIS emerged winners of MARWAR ’07, followed by the runners-up team MADE EASY and team CONNEXION.

The annual event sales challenge, `Marwar 2006″, organised by the Bharathidasan Institute of Management (BIM), were the first students a sense of pressure probably face in the business world and how they think and to act in an intelligent way, almost. Replete with hands-on experience in marketing, in all areas and the hotel usually week-long event, organized by “Bismarc ‘, the Institute marketing club, a chance for the future of the Manager to test their skills the team as a player. For the whole period, students had to Marwar Code of Conduct.

The first students were divided into 16 teams, each team was a pair of guidelines from the second year. The teams had to design an innovative product still possible, that is to be launched on the market - the target group is two years students.

The design teams impressive many innovative products and has created with names of advertising lines. To cite a few examples - Foundation “10″ Head, wisdom @ your fingertips, ICE-Wear - Chillax I-freshness, freshness Unlimited, so teams had also developed an advertising campaign for which they were seen Campus on how to identify the sites, their products better visibility.

The team made a presentation explaining its proposal for a panel of judges. After this, eight products have been eliminated and the other eight teams qualified acquired these teams eliminated.

Staff sales to groups of customers limited (the second student) and other promotional activities have been integrated into the next phase of the event. It was also an opportunity for the first students to interact with the elderly and their new friends.

Commercials were out of stock for sale at auction. Each of the eight teams won virtual money to purchase these spaces. Heavy advertising measures have been taken by the teams to position their emergence as the main product of the event. Some teams have had a brochure and they have for students of senior sales staff. A team of the same band describe their products and there was a student. Jingles teams.

A complete experience of a fair environment has estimated the day stands were adopted by the teams.Teams came with Out-of-the-box ideas to attract the attention of potential customers. For example, if a team had a snapshot for people to visit their stands. Everything was done to impress the second pupil, who had three votes in favor of throwing the team felt they were the best.

And after all the hard work, the date of the final decision. A team business plan and presented it before a jury. The presentation contains details about the target market, marketing strategy and finance. Teams had to make an announcement and guide you on the scene. Each of these teams received a prize money of cash-R. 5,000, RS. 2,000 and procurement. 1,000.

“It was not only learning in the field of sales, but also interpersonal skills,” said the director of BIM M. Sankaran. I quote the Freshers BIM: “Marwar was surprising that, and it was a great way to start our journey towards the successful management career