From modest beginnings in 2003, Fortinet has emerged as the largest player in India in the UTM (Unified Threat Management) market. As per IDC, the company had a 49 percent market share of the UTM India during the year 2004. Starting with one facility in early 2004 to more than 600 at end-2005, it was quite a trip. Its solutions UTM and the Air India, the government of Maharashtra, Sonata Software, Amity Business School, CNBC and Malayala Manorama. Of course, the company has succeeded in communicating the importance of an integrated security system, the various functions such as anti-virus, firewall and URL filter in a single box.
Small towns, big expectations
“We have a lot of live demonstrations of the product, and had to convince customers about the feasibility and effectiveness of the UTM”
Vishak Raman –
Country Manager
India and SAARC
Fortinet India
Fortinet high expected growth of the category two cities in 2006. Mr Vishak Raman, Country Manager, India and SAARC, Fortinet India: “We expect that our products to be sold in lots and B and C-class cities. Having already penetrated deep into the metros, we see potential in Tier two cities. We will return to the manufacture and BPO in particular. “The company has leased Ingram Micro as the sole distributor in the country. Fortinet has a range of 22 UTM, products designed to make smaller towns. Adds Raman: “We have products like the FortiManager (a device that includes the management of 100 boxes UTM), and FortiLog (a log analyzer). These products are likely to give rise to the confidence of customers in the adoption of technology UTM, particularly in Tier-two cities. ”
Medium-sized
When the company in the Indian market original emphasis was on small and medium-sized organizations, but it gradually changed, and today the focus is on large companies. Raman explain the discrepancy: “First, we felt that small businesses come from the front, to buy our technology, as they found separate boxes for the various features too ambitious and costly. Compared to large companies , wanted UTM test before it went further with him. “What changes, if the bulk of businesses acquired in 2004 and the sonata L & T Engineering (Department of Construction). Developed Raman, “We have a lot of live demonstrations of the product, and had to convince customers about the feasibility and effectiveness of the new technology.”
Fortinet believes that, for major service providers, for their services, it is to deploy UTM appliances in a big way. Raman said that “serious From the beginning of the broadband penetration will be held in India, we hope that more service providers to adopt this technology because it relies on the search for simple devices safety management. There are now more than one million broadband only Ports of India compared to 34 million in China, so the potential is enormous. ”
To stabilize growth
Fortinet India live, a steady growth of 50% CAGR, and the company expects a growth of 30% CAGR. Raman analysis, growth is slow, since many players on the market. We achieved our objectives and we will continue our domination, but needs to stabilize growth. ”
The company plans to expand its sales and marketing network, and its own sales and marketing of the team, there are currently three sales offices in New Delhi, Mumbai and Bangalore.
Fortinet India will go ahead with its many existing chain partners, rather than adapt to new. Currently, the company has about 22 partners in the chain, including wheels and Ramco Systems.