To meet the challenges of modern marketing strategies, Maxi, the annual sales event, organized by Xavier’s Labour Relations and institutes (XLRI) is a line from next year.

The move is planned for the Silver Jubilee celebration of mass. “Our goal is to induct more people and sale of studying the problems of research focusing on the introduction of new products,” said Mehernosh Malia, a leading member of the Association marketing XLRI .

“It is a difficult task, because we can not gauge customer response. But it will certainly contribute, with a large number of participants in research studies and Corporate innumerable problems,’’said Malia.

Maxi fair, a marketing tool, is an event sponsored Corporate market research combined technical skills and creativity through a series of cases virtual games. “We want the big fair of a co-inciding with the silver jubilee in the year ahead. After the event takes place online, it is not only an increase in the number of participants, but also help the marketing, the concept behind India, exhibitions relating to Corporate, “said Anubhati A member of the office of director of external relations XLRI Cell.

She said, is the first maxi students, the body has a strongcorporate. He taught several houses onmarket industrial-related problems. “With the change in marketing, new strategies to meet the challenges. Equitable online is a step in that direction,” she said. In addition, students at XLRI practical experience in consumer behaviour and advertising, said Ramendra Singh, director of marketing club.

For a moment, Parthasarthy Mitra took place in another world. Various television programs delivered over several channels posters dangled from the ceiling of a great team, represented by the “world of television.”

The stocky Mitra was resting before a number of “saints” showered, who, with his sermons and chanting religious songs.

Mitra was one of several visitors, students, Xavier Labour Relations Institute (XLRI), conducting a market survey on the Maxi-Mass today.

Pupils and students have tried to provide information on the reaction of people on products, companies had planned to start.

The survey included several games, in conjunction with the marketing research fun.

An annual event, it was the 24 year the fair, organized by members of the Association Marketing Institute.

The sector games are designed so that respondents do not realize that the answer to questions of market research.

“Entrepreneurship decisions on the basis of feedback from visitors by games. Therefore, care for games intelligent and interesting,” said Mehernosh Malia, director of marketing function as a member of the Association XLRI.

After Malia, the fair offers a unique opportunity of learning for students, offering them practical experience to evaluate consumer behavior and use of instruments of market research and advertising.

This year, three companies - ITC, Colgate Palmolive, Reckitt Benckiser - attended the fair. Participants in the years HLL, Nestle and other leaders Fast Moving Consumer Goods companies.