Rural market is not open
KOZHIKODE, FEB. 12 Although the Indian rural market with great opportunities for producers of consumer goods, the development of this market has been changed by the lack of know-how, said V. The Mukunda, director, School of Communication and Management Studies (SCMS), Kochi, here today.
The doctor said in a program organized by Bodhananda Research Foundation Limited. He said that the city-market know-how was not yet fully complies fully applicable to the sales campaign realities. The rural market is three to four times higher than in urban markets in the country. “But to rural consumers is difficult, because the low density of retail in rural areas and low per capita consumption. Efforts to reach the rural markets must be innovative and not a replication the urban approach, “he said.
The doctor said the country’s rural market includes several continents cultural, as opposed to urban markets. Lot of consumers, the products have been successful in urban areas did not work in rural areas, because the key advantages and features of these products are not compatible with the rural lifestyle, social values and perceptions of consumers.