B-school trends come and go, but one that seems to have legs is the creation of specialized MBA programs, particularly by second-tier schools. The schools find them useful for attracting students and cementing their brand identities at a time when competition among schools for the best students is intense. In recent years, they’ve becoming increasingly common (BusinessWeek.com, 7/19/07) even at high-profile schools. Haas School of Business at the University of California at Berkeley, Massachusetts Institute of Technology’s Sloan School of Management, and the Wharton School now offer specialized MBAs, majors, or dual degree programs in areas like real estate, sports management, biosciences, electronic commerce, and health care.

But is a specialized program always a good choice for an MBA student?

Not necessarily. While established programs have placement records on par with those of their general MBAs, many newer programs have not yet established the kind of recruiting relationships that guarantee students high-paying jobs at graduation. And graduates always run the risk of getting hamstrung by their specialties later in their careers, when an industry downturn forces them to look outside their specialties for opportunities.
Chart Your Own Path

Some who have gone through the specialized programs say they are best for those with a firm idea of their future goals, and who are keen to chart their own path. “I knew what I wanted to do,” said Carrie Stern Rathod, who received her MBA from Wisconsin’s Brand ‐ Product Management Center in 2005 and now works for Procter & Gamble (PG), which recruits regularly from the program. “There’s a range of people for whom this program is ideal. If you have an entrepreneurial bent but are not sure you’re ready to take the leap yet, the program might be right.” But, she added, “I think it would be tough if you wanted to go into consulting or something like that.”

For students who aren’t comfortable breaking away from the pack or seeking out professional contacts in unconventional ways, a specialized MBA might not be the best choice. This is especially true at less well-known schools, where big companies often don’t recruit. Students in these programs agree that making industry connections can require a lot of initiative from the student. “If you have a very specific company in mind, you might need to be a trailblazer in making relationships with those companies,” says Rathod.

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Would-be MBA students getting ready to take the GMAT might be in for a little surprise when they show up at the testing center. In addition to all the usual security measures—including video monitoring and the computer adaptive test itself—test takers will soon be asked to submit to a new one: a biometric device that uses an infared light to capture the test-taker’s unique “palm vein pattern.”

Pearson VUE, the company that administers the GMAT for the Graduate Management Admission Council, plans to announce the new security effort tomorrow, but BusinessWeek got a sneak peak at it today.

The Fujitsu “PalmSecure” device will be rolled out next month at 16 testing centers in India and Korea for GMAT candidates. It goes live in the U.S. this fall, and when fully deployed will be used in 400 facilities in 107 countries by May 2009.

The announcement comes as the b-school world is embroiled in a cheating scandal involving the GMAT–users of a now-defunct test prep Web site, Scoretop.com, have been accused by GMAC of using it to post and access live test questions, and GMAC has said it will cancel the test scores of anyone who violated its rules.

But the new security measure is designed to stop a different kind of cheating–the use of professional test takers, or proxies, to take the exam on behalf of someone else. GMAC’s been burned by this type of cheater before. Back in 2003, it busted a half dozen people who took the GMAT for others for about $5,000 a pop. GMAC canceled 166 scores as a result, and five of the six imposters ended up at Rikers.

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NOW that the IIMs have more or less ruled out a legal recourse against the HRD Ministry’s directive to impose a fee cut in their PGP (Post-Graduate Programmes) courses, the country’s premier business schools are busy considering various options to make up for this revenue loss.

“One of the options before us is to increase the number of Management Development Programmes (MDPs),” said Prof Prakash G. Apte, Director, Indian Institute of Management, Bangalore.

In an exclusive interview with Business Line today, he said that the board of governors would meet in the next four days. “IIM-Bangalore will work out its finances then. We have not yet received the break-up for the planned and non-planned grants.”

But would increasing the number of management development programmes not impose a huge load on the already over-burdened professors who are handling various PG courses, executive education programmes and consultancy assignments?

(IIM-Bangalore, for instance, has about 70 professors for 700 students (400 in the PGP, 300 in the PGP in Software Management and 40 PhD students) and this year, the institute has conducted about 45 MDPs.)

Prof Apte said that they might even consider reducing the number of offerings for the students so that more staff time is available for corporate training programmes.

On whether the institute would recruit more teachers, he said: “Yes, that would be one option,” but expressed doubt about finding the right kind of talent in the industry.

But this too would require Government permission. And what about additional funds for the salaries? With the cut in allocation in this year’s Interim Budget - from Rs 79.73 crore last year to Rs 45 crore in 2004-05 - the IIMs would have to tread this path carefully.

Meanwhile, the Government is also insisting that the IIMs increase intake of students.

This might be one way of boosting their revenues, but Prof Apte said: “We can take about 40 more students, provided we have the right infrastructure like hostel rooms, mess, etc.”