Pydah Educational Academy in the city will offer MBA of Madurai Kamaraj University, launched in association with National Institute of Applied Management (NIAM), New Delhi.

Announcing this at a press conference here on Friday, academy chairman Pydah Krishna Prasad said that the two-year full-time course recognised by the University Grants Commission was an industry-integrated programme.

The new course replaces the conventional educational programme which produced educated human capital primarily with theoretical knowledge but lacked industry orientation, he said.

“The special feature of our course is that the students will be in the class and in the industry for three days each in a week.

The programme has in-built advantage of simultaneous learning and practising, results in parallel skill development and includes compulsory in-house training in the first semester at our campus in Gambheeram on the city outskirts,” he said.

The MBA course has specialisations in sales and marketing, financial service and banking, retail management, international business and information technology, he added. Mr. Prasad claimed that the academy was one of the two centres in the State to offer the innovative course designed by MKU and NIAM.

The NIAM is associated with companies like GE Capital ICICI Bank, Tata AIG, Airtel, Titan Industries, Bank of Punjab, HDFC Bank, IDBI, Tata Indicom, India Bulls, NIIT Technologies, and Karvy Securities.

Once they complete the course, the students would be fit to be absorbed by the industry straight away, he claimed.