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indian culture

Philosophy Making A way of life

A packed room capacity, Pin Drop silence, a speaker, whose personality is best described as charismatic, a clear voice, handles your attention and logic and applied science with quotes from the great masters of faith several directions to explain some of the truths in our own policies, in addition to a generous dose of humor and humor - which was the philosophy of Geeta Gnana Yagnas Swami Chinmayananda that since its first public address in New Delhi in December 1951. Young and old came to hear, and that was the seed of a vision of Swamiji. Thus was born the movement Mayan Chin with the objective of the spread of Vedanta from all corners of India and the world. Over the years, the mission Chin Maya to a global presence. The mission Chin Maya is in Chennai, in its Golden Jubilee year - a major success story in terms of time and achievements.

Although the objective of the mission Chin Maya is the dissemination of the Embassy of Vedanta, which is the heart of the Hindu philosophy, universality and the science of life, it is not to convert or change, someone faith.

The mission Chin Maya browse the crest of honor with the excellent work for the understanding and promotion of Indian culture, music, dance, literature, research, education and medical care, to name only a few . A glance at the many facets of the activities of organizations shows, as it tries to fill a void in our lives.

Swami Chinmayananda, born May 8, 1916 as Bala Krishna Menon in Kerala. He has university degrees in law and literature to immersion in India freedom fight. He undertook an assignment in national administrations Herald “Expose” the activities of sadhus. This led to the ashram of Swami Sivananda of Rishikesh. His meeting with Swami Sivananda and overwhelms him on issues such as the meaning of life and the secret of happiness permanent spukt him. He decided to Sadhu and was born as Swami Chinmayananda in 1949.

Need focuses on informal sector

LUCKNOW: Sushila is now a happier woman. She gets reasonable price for various items she makes in her home. She goes from door to door selling her wares. Around 150 households buy from her and there are no mediators involved. The entire profit is hers.

“I place orders for raw material by telephone and thereafter go out to sell the products.” From village to the city, the village women, till now exploited, are in the process of changing the rules. And, to help them, a number of organisations have also come forth.

The two-day regional workshop organised by Network of entrepreneurship and economic development (Need) on ‘Globalisation, liberalisation and Indian Informal Sector, with special focus on handicrafts’, jointly with Consumer Unity and Trust (Cuts) and Oxfam (GB) India, began on Thursday.

Need has been successful in transforming the lives of over 18,000 such rural women, said chief executive, Need, Anil Kumar Singh. The purpose of the workshop is ‘To assess the impact and competitiveness of Indian informal sector and cottage industries in the era of globalisation and economic liberalisation’ and initiating free trade channels.

While agricultural production commissioner and principal secretary SN Jha inaugurated the workshop, programme coordinator, Anand K Singh said the workshop was organised to help the women in selling their homemade and handicraft items in urban areas and, getting a fair price for them.

Indian Institute of Management professor, Sukumar Nandi, while acknowledging handicraft as part of the Indian culture, stressed on evolving humanitarian policies.

N gift for Valentine Pune.

Pune: it is not making the moral of the police, this year’s Valentine’s Day with cards and gifts from Pune Association announced that they are not always any ‘V’ offer products for sale.

It is important to note that during the year 1998, the morale of the police force had attacked several shops and florists, from the sale of cards Valentine’s Day goods and red roses. Since then, they waived the owner charge from the sale of each “V” for the objects of fear of a Backlash. Last year, Valentine’s Day parties were also being held.

Address a press conference here on Monday, Nitin Naik, Vice-President of PCGA said that no cards or obscene article in the ‘V’ would be kept available for sale.

“We did not obtain more from the sale of these goods for the past three years because we believe that the adverse incidents such as forcing girls to accept Valentine’s Day cards or pink-has been spent,” Naik said.

He added that the association has decided to hand in hand with Tandem, Sandeep Khardekar who believed started and anti - 1998, the former mayor Vandana Chavan and director of private education, such as MIT, symbiosis and Bharati Vidyapeeth To stop the commercialization of “charity” and the amount of foreign culture to Indian culture.

Khardekar, who is also at the press conference, a seminar on “Love: our culture and modern ideas” would take place before Valentine’s Day will be held on February 14. “The objective of the seminar is to raise awareness of youth on the commercialization of love from several national societies and unhealthy trends creeping into our culture, “he said.

Khardekar said that his organization would not in itself to love, but only blatant in private consumption averaged marketing and incidents such as the application of violence on girls to accept that what we call ‘ love gifts.

He cites, that effort has been made to see if the young generation may be offered an alternative to the Indian Valentine’s Day-concept.

“Some authors have proposed the concept of ‘Vasantotsav” celebrates different shades of love - whether for the love of nature, our parents, brothers, sisters and husband, “he said, adding that love should not be a simple physical attraction between girls and boys. He revealed that next year, in tandem and in Pune cards and gifts of the Association, has released an alternative.

Naik told reporters that the tandem of association and assembly, posters demanding that youth in the celebration avoid Valentine’s day and show their commitment to Indian culture.

The posters were Yerawadekar of Vidya, Deputy Director of Symbiosis, Vishwajeet Kadam, director Bharati Vidyapeeth, Rahul Karad, director WITH Management School, Tarita Mehendale, director of the Institute Indira, Sanjay Jagtap Cummins Foundation trustee, in addition to officials and Tandem Card shops’ Association

Pune colleges act the moral police for V-Day.

PUNE: Heads of prominent educational institutions in Pune - including Symbiosis, Maharashtra institute of technology (MIT), Bharti Vidyapeeth, Indira institute and Cummins foundation - have joined hands with other city groups to oppose the Westernised celebration of Valentine’s Day in Pune.

Vidya Yerawadekar, deputy director of Symbiosis; Vishwajeet Kadam, director of Bharti Vidyapeeth; and Rahul Karad, director of MIT school of management; among others, have signed on posters urging the youth to shun Valentine’s Day celebrations and show commitment to Indian culture.

“Why do we need Valentine’s Day,” the posters say in Marathi, urging students not to accept the Valentine’s Day culture and instead celebrate ‘Vasantotsav’, the spring festival.

The posters have been released by Pune cards and gifts association and Tandem, an organisation established by Bharatiya Janata Party activist Sandeep Khardekar, who started an anti-Valentine’s Day movement in 1998. Symbiosis and some other educational institutions, besides former mayor Vandana Chavan, are part of this organisation. Yerawadekar told TNN that Symbiosis was participating in the initiative “because we liked the idea of spreading Indianness among students.”

She said it was necessary for Symbiosis to participate in this initiative as a large number of students from her institute participated in celebrations like the Westernised form of V-Day.

At a press conference on Monday, the Pune cards and gifts association announced that this year, too, they would not stock any Valentine’s Day items for sale. In 1998, some card shops and florists had been attacked by right-wing organisations opposed to Valentine’s Day celebrations.

Since then, Pune shopkeepers have refrained from selling any V Day item out of fear of a similar backlash. “We have stopped selling these items for the past three years as we feel that unpleasant incidents like forcing girls to accept Valentine’s Day cards or roses were happening,” Nitin Naik, vice-president of the association said.

He added that the association had decided to join hands with Tandem to stop the “commercialisation” of love and encroachment of foreign culture on the Indian way of life.

Khardekar, who also addressed the press conference on Monday, announced that a seminar on ‘Love: Our culture and modern ideas’, would be held before Valentine Day is observed on February 14.

“The aim of the seminar is to create awareness among the youth about V-Day marketing gimmicks and the unhealthy trends creeping into our culture,” Khardekar said.

IIM-C impressed euros Students

As part of the students’ exchange programme at Indian Institute of Management, Calcutta, 32 students from 15 institutions in Europe, have this year.

Most of the foreign students, not only to see India as a country with a rich cultural heritage, but also as a country with a multitude of new opportunities.

Most students opt for courses in the fields of finance and management of human values.

Management Center for Human Values, is also unique as a concept students, almost non-existent, they say in their part of the world.

Anna Adamaska of Denmark, said: “Teachers are really skilled and talented. It is a unique experience, in the context of the study of the faculty. ”

The Institute is supporting more students an idea of Indian culture, while they provide the best management training.

Through its “Buddy System” of the IIMC build a strong bond between hosts and guests of students, so it is increasingly using in the region.

Pune universities, the moral of the police for V-Day.

Pune Director of the leading educational institutions in Pune - including Symbiosis, Maharashtra Institute of Technology (MIT), Bharti Vidyapeeth, and the Fondation de l’Institut Indira Cummins - hands appeared with other groups of the city in order to combat the celebration of Valentine’s Day Westernised in Pune.

Yerawadekar Vidya, vice-director of the Symbiosis; Vishwajeet Kadam, director of Bharti Vidyapeeth and Rahul Karad, director of the MIT School of Management, have signed, among others, on posters urging young people to avoid Valentine’s Day ceremonies and show commitment to Indian culture.

“Why do we need Valentine’s Day,” say the posters in Marathi, invite students not to accept Valentine’s Day venue and culture ‘Vasantotsav “, the Spring Festival.

The posters were dismissed Pune cards and gifts, and the Association Tandem, an organisation, the Bharatiya Janata Party by Sandeep Khardekar activists, launched an anti-Valentine’s Day 1998, in the movement. Symbiosis and some other educational institutions, next to the former mayor Vandana Chavan, are part of this organization. Yerawadekar said that TNN symbiosis was to participate in the initiative “happened because we have the idea of the spread of Ness in India among students.”

She said it was necessary symbiosis to participate in this initiative, as a large number of students from their schools to such celebrations as Westernised form of V-Day.

At a press conference on Monday, cards and gifts from Pune Association has announced that this year too, they are not all levels Valentine’s Day goods for sale. During the year 1998, a few companies and florists, the card has been attacked by right-wing organizations against Valentine’s Day celebration.

Since then, the businessmen in Pune have renounced day of the sale from any point there is a similar concern Backlash. “We did not obtain more from the sale of these goods for the past three years, because we feel that unpleasant incidents like forcing girls to accept Valentine’s Day cards or pink-has been spent,” Nitin Naik, Vice-President of the Association said.

He added that the association had decided to wash their hands with Tandem, the “marketing” of love and the intervention of foreign culture on the Indian way of life.

Khardekar, who is also at the press conference on Monday, announced that a seminar on “Love: Our culture and modern ideas,” faces Valentine’s Day, February 14.

“The objective of the seminar is to raise awareness among young people about V-Day marketing tricks and unhealthy trends creeping into our culture,” said Khardekar.

Do you need to focus on the informal sector

LUCKNOW: Sushila today is a lucky woman. It is the lowest price for the various elements of fact in their home. It goes door-to-door selling their products. About 150 households to buy them, and there are no middlemen involved. The entire gain is hers.

“My control of raw materials by telephone and thereafter, the products for sale. Milltown to Downtown, the village women who, until now, to be utilized in the process of changing the rules. And, to help a number of organizations, including the front.

Two days of the workshop, organized by the Regional Network of Entrepreneurship and Economic Development (Need) on “Globalization, Liberalization and the informal sector in India, with particular emphasis on craft, which , in conjunction with the Consumer Unity and Trust (Cuts) and Oxfam (GB), India, began Thursday.

Do you need a success at transforming the lives of more than 18000 women in these rural areas, “said Director General, distress, Anil Kumar Singh. The objective of the workshop is that “For the purpose of assessing the impact and competitiveness of the informal sector, India and industries in the age of globalization and liberalization of the economy and Opening channels of free trade.

While agricultural production and the principal secretary Commissioner SN Jha opening of the workshop, the coordinator of the program, said Anand K Singh, the workshop was organized for women from the sale of their house, crafts and Articles in urban areas and at a fair price for them.

Indian Institute of Management, Professor, Sukumar Nandi, crafts, while recognition as a part of Indian culture, “said, the evolution of the humanitarian policy

Reaching out to the youth

PUNE: Understanding the youth, constant innovation, first to the market, projecting ‘desi cool’ through fusion of western and Indian cultures and the motto ‘entertain — don’t preach’ seems to be the mantra behind MTV’s success and popularity in India.

This secret behind MTV’s success was shared by Vikram Raizada, vice-president, marketing, MTV India, during the launch of ET Club — a readership programme for the youth — by the Economic Times in partnership with educational institutions here on Friday. The programme, comprising seminars, lectures and meetings with prominent people, was inaugurated with presentations from Raizada and Kaushik Roy, executive director, Mudra Communications.

Addressing the gathering, Raizada observed that youth were no longer a niche, but a market that needed to be studied carefully. Referring to a market survey done by IBMR for the channel, he said that the Indian youth came across as groovy, independent and individualistic, who believed that success meant money.

Medical and engineering are no longer the first career options and the youth were more open to opportunities like modelling and participating in projects like Star Hunt, he said. Speeding, adventure sports, high-power lifestyle, love-cum-arranged marriages and fusion of western and Indian culture like ‘mehendi’ and tatoo or catch lines like ‘Ye dil mange more’ seem to make the Indian youth tick, Raizada remarked.
He pointed out that although the Indian youth may prefer western outfits, they were still Indian from inside, respected their parents and were not very comfortable with sex before marriage.
“Youth research is important,” Raizada said, but pointed out that ultimately it was creativity that ruled the day. Later, answering questions, he said lot of ideas were coming from India for the programmes, but the concept of ‘desi cool’ — which was a fusion of Indian and western appealed more to the youths.

Giving a presentation on ‘The most important ingredients for effective communication’, Kaushik Roy observed that advertising was getting more complicated because we seem to be talking more and listening less. “Observe, absorb and connect,” is the watchline for those in the field of communication, he said.
“Although the advertisements are based on truism, it is the insight into the truth which is more important for the campaign,” he said adding that the insight made the brand-consumer link stronger and more empathetic.
The communication has to be relatable, it should have relevance, originality and impact, he felt. “Good insight is like an emotional experience,” he said, and went on to explain how the ‘emotion’ used in the ad gave a boost to the growth of McDonald’s. Answering a question about surrogate advertisements, Roy said that hypocrisy of politicians,who put a ban on liquor ads, was responsible for the surrogate ads in media. “Liquor ads cannot be stopped as long as liquor is available in the market,” he said, adding that some rules could be chalked out about the liquor ads instead of banning them.

Vikesh Walia, general manager, RMD, western region, Times of India group, D.K. Sinha, director, Centre for Management Research & Development, B.B. Nimbhone, joint secretary, Sinhagad Technical Education Society, George Judah, director, Rosary Institute of Business Management and Suresh Chandra Padhye, deputy director, Indian Centre for IT and Telecom Management were present on the occasion.

Hospitality was provided by Hotel Pride, food and beverages by Simply Delicious and writing material by Venus Traders.

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