The relative efficacy of a global marketing strategy vis-à-vis a tailored marketing strategy remains one of the hotly debated issues of international marketing. As is the case in any debate, polarizing arguments for (or against) each abound. Proponents of a global strategy point to the increasing homogenization of customer tastes and preferences and suggest that significant economies of scale can be attained by standardized products marketing world wide (Levitt 1983). Critics, on the other hand, dismiss the potential of a global strategy and underscore economic, environmental and other cultural differences among nations as impediments to its implementation. They argue that reflect adaptation strategy to market-country differences will generate improved response (Kotler 1986).

Often overlooked in this fierce debate is a middle ground approach that takes into account not only differences or similarities among both markets but. As Quelch and Hoff (1986) point out, the real issue is not whether to standardize but rather how to tailor the global marketing strategy. Indeed, reliance on a global strategy can result in missing out on important target markets and positioning inappropriate. Likewise customizing marketing strategy to individual countries implies loss of potential economies of scale as well as exploitation opportunities for product ideas on a scale against (White Lock and Chung 1989).

The writings of recent genre suggest that comprehensive and tailored strategies are not necessarily mutually exclusive and that they can be used in tandem to reap the maximum benefits. In this vein, Jain (1989) and Kale and Sudharshan (1987) offers interactivity Market segmentation approach to world markets and point to the feasibility of identifying homogeneous segments which transcend national boundaries. Once identified these so-called strategic segments equivalent (Kale and Sudharshan 1987) can be reached via global marketing strategies aimed at different cross-national segments (Verhagen, Dahringer and Cundiff 1989). The idea of reconciling the different viewpoints of global marketing strategies and tailored intuitively appealing and is certainly represents a significant forward link in the design of multinational marketing strategies. However, the empirical support to middle ground viability of this approach is evidence to scanty and its Effect comes mainly in the form of anecdotes (Ohmae 1985, White Lock, 1987).

The study reported here is intended to partially fill in this void. Specifically, consumers in six countries including the United States, Mexico, The Netherlands, Turkey, Thai and Saudi Arabia were studied for InterBase Market segmentation on the basis of two criteria, perceived risk and brand loyalty (Kreutzer 1988). Consumers were questioned about their degree of perceived risk and loyalty for two brand products, bath soap and toothpaste. These products were chosen since they are widely available in different brands and are purchased on a frequent basis by the consumers in these countries. It was maintained that the consumers in these countries are not sufficiently similar regarding the effects of risk perception on brand loyalty, the underlying rationale for a single global marketing strategy at least within the context of products here would disappear under consideration. On the contrary, such a circumstance would render the middle ground approach feasible.

B-town students and pupils are sceptical about the benefits of HRD minister proposed reductions in fees

There were no management mindspace Fundas Mumbai campus of the B-school yesterday. The discussion was only the charge. Indeed, the dictations are now closer to home, with reports and the IIMS, Union HRD Minister Murli Manohar Joshi is also seeking fee reductions in 600 odd management schools.

While students who are accepted at any time reduced fees, they were sceptical about whether such a step. “As a student, I am of course delighted that, if the fee,” said Gaurav Gohil, during the first year students Jamnalal Bajaj. But there are doubts about the feasibility and possible effects of such a measure, he votes with his friends.

“A decrease taxes on IIMS RS 30000 B or other schools is not feasible,” said Nimit Agarwal. Some feel subsidies are not necessarily required at this level of education. Says Gaurav Jain, primary or promotion to the level of these subsidies should be. Here, it is really not necessary. ” Romil Quips ParaB: “It is probable that an extension of the campaign, India Shining”

It is an idea through all students B-schools in the city are the expression. With elections round the corner, she thinks that this could be a gimmick by the government to collect votes. And they are not hesitate in their thoughts to express.

Rishi said Handa, second year student SP Jain “The reduction of taxes, the government is prepared to contribute to financing institutions. But the government is able, as many fund management schools? Is this just a new option tour. ”

Praveen Meloth, second year student NMIMS, fears, the quality of education, the filing fee is reduced. “Top people in the industry come conference …. if you wish, that this type of know-how to an increase in spending.”

Another group of girls students outside NMIMS is also clear that quality should not be affected. “It is wonderful when we have to pay less, but the government must be ready to finance essential, so that the standard is maintained. Indeed, it is a question of our careers,” says the one of them. “If they are not sure nothing important, loans of training which allows us to repay later,” adds another.

However, some confusion as to whether the Government to move, it is a private management as well. Students would prefer to wait and see. “If taxes were placed at the range and quality is maintained, it is a blessing,” said Herschel Pereira, the first year students of St Francis Institute of Management and Research.

A comprehensive programme of supply is expected that they will soon be invited to Hydro-mining for coal technology India Ltd

The company officials have said sources with the use of technology in Germany, Russia and Poland discussed with German experts on the feasibility of using the technology of India, under certain conditions.

While the technology requires substantial investments firstly over time, experts say it would be economical. The technology is the use of high pressure water to the coal mine rays instead of traditional methods, an increase of the quantity of dust.

Water use is environmentally friendly and are equally capable with fire underground gas and raising more efficiently, the experts stressed.

DC Panigrahi of the Indian School of Mines, said the technology, coal production significantly. Sources from the Directorate of Mines Safety (DGMS), sounded, they were confirmed for the use of technology in various projects open-cast Bharat Coking Coal Limited (BCCL).

KOCHI, JAN. 17 The Cochin University of Science and Technology (Cusat) appointed a subcommittee today the possibility of Varsity resume its status as examination centre of the Commission on Graduates of business Nursing Schools (CGFNS). The decision was taken on the syndication Varsity meeting here.

The review was closed after the unions of workers at the University has developed a disagreement over the choice for surveillance of persons under consideration. The agreement signed by the CGFNS authorization Cusat as examination centre for a one-year period ending in November last year.

The union subcommittee Mathew Lopez as head of probe into the incidents that cause the closure of the examination. The Committee is preparing a report on the matter.

The decision was Cusat in the process of transition Workers’ Unions not to allow the implementation of the exam. Rejected thereafter, they would have tried to disrupt the examination.

Hundreds of nursing students seeking jobs in difficulty to the USA after the dissolution of the examination centre at Kochi. It was learned that the authorities were CGFNS, taking into account the selection of a new centre for the implementation of the exam.

Today’s meeting syndication entrusted the Vice-Chancellor and Dean of the Faculty, Jose T. Babu, measures for recognition of the B. Tech. Marine Engineering course at the School of Engineering.

A new proposal will be forwarded to the Director General of shipping to get recognition for the course. The Varsity, as the guidelines of the Director General of Shipping to obtain recognition.

These include the appointment of teachers, by the Director General and a physical instructor for the implementation of the course. A new request may be filed before the Director General for recognition.

A union subcommittee EM Najeeb as head preparing a report on the feasibility of introducing academic programs in the field of tourism. The decision regarding the commencement of course, tourism has been adopted in regard to the rapid developments in this area. The Varsity to consider a division studies for tourism, based on the report by the subcommittees.

The consortium has decided to terminate the, B. Tech. Fifth semester mechanical inspection (Engineering) on the Cochin University College of Engineering, Kuttanad, following reports of mass copying. The Varsity is disciplinary action against students and those involved in the implementation of the exam. A revision of the current system of implementation of the examination at school is also being made to the incident.

The meeting, a motion was rejected by the School of Communication and Management Studies Cusat belonging to obtain. The application was rejected for reasons that the school does not comply with the essential requirements of membership.

A decision was taken even before the signing of a Memorandum of Understanding (MoU) with the Council for Industrial Research for cooperation in the field of research studies.

The meeting decided to develop a plan and specifications for the construction of a university Auditorium, Atmospheric Sciences Section of construction and blocks laboratory for the School of Engineering and Computer Applications building.