Dr. V Manoirs, president of the Institute of Rural Management, said, National Dairy Development Board should consider the second joint-ventures. He told journalists: “I do not think it will be possible joint ventures. We can not give market forces, unbridled freedom. He spoke of a two-day workshop in companies Designing Cooperative / joint ventures in the economic development scenario. “The secret of success Amul, He said that “it is a dairy farmer in possession, managed by their elected representatives, and sensitive to the needs, if the farmer.” Dr. Manoirs, said the appointment of the next President of the NDDB was a problem, because the incumbents Miss Amrita Patel, is to promote joint ventures is to retire after 10 months. If the successor has no obligation of faith in the cooperative movement, faith in man in the country, it is a sad thing. “In his remarks, in the workshop, Dr Manoirs said:” The core functionality Anand model is the model agricultural control over all phases of the acquisition, processing and marketing. ” He warned that the proposed joint-venture companies mainly NDDB has paved the way for the loss of farmers’ control of the brand and marketing.