Satish Mandhana has IDFC Private Equity (IDFC PE) as Executive Vice President, the company said in a release here today.

Piror to Mandhana worked as Chief Financial Officer at JK Paper.

From an MBA from the Faculty of Management Studies, Delhi University and a bachelor of Industrial Engineering of the IIT, Roorkee, Mandhana has more than 24 years exeprience in the field of financial services.

What does local tea brand Wagh Bakri have to do to enter the iced tea market?

The business plan contest, Chunauti at Amaethon-2007, the agri-business fest of Indian Institute of Management, Ahmedabad, tried to find a strategy to enter into, an otherwise failed market of iced tea in India.

Five finalists from 58 entries presented their business plan to a three-member panel of Parag Desai, director of Wagh Bakri, Rajesh Gandhi, managing director of Vadilal and professor Prathap Oberoi.

The event was partnered by Confederation of Indian Industries (CII). Indian Institute of Management, Bangalore (IIM-B) won the contest leaving behind Indian Institute of Management, Lucknow, Faculty of Management Studies, Delhi University and Indian Institute of Foreign Trade, New Delhi.

All the teams unanimously identified that Wagh Bakri should take on the iced tea category and talk of its health benefits that people don’t know about.

Tri - Think - Tank, the winner from IIMB named their product ‘FrosTea” and said,”We want you to look at the existing competition and understand why it failed.

‘FrosTea’, we suggest, should bring out the health aspect and address that share of the market who are not an addicted cola drinkers.” There were several suggestions that the teams gave the tea maker including the product, its placement, its pricing and its promotion. Each team had a name for the product like ‘Chill’ by IIFT, ‘Icy Delight’ also by IIFT or ‘On the go’ by FMS.

THE INITIAL selection process of candidates for the top 10 B-schools in the country is almost over. While the group discussions and interviews are over for most of the premier management institutions, only the IIM-Bangalore and IIM- Lucknow are conducting their round in the first week of April. Rough estimates show that about 150 students in and around Chennai have received call letters from the premier management schools. Many of them have in fact have received multiple call letters from different institutes, including the Indian Institutes of Management, S.P. Jain Institute, Management Development Institute — Delhi, T.A. Pai (Manipal) and Mudra Institute.

Of course coming to close these in student choice are schools such as Faculty of Management Studies Delhi University, Indian Institute of Foreign Trade and XLRI-Jamshedpur. An interesting article in Management Compass, the in-house magazine of Career Launcher carries students’ viewpoint on how the previous year students made up their mind in a similar situation.

UG Courses

Control of the management of hospitals (30 seats) in Ahilya Devi Vishwavidyalaya, Indore; Conditions of participation: 10 +2 50% interest in scientific disciplines such as biology the theory.

B. Sc in Health Information Administration, Manipal Academy of Higher Education, Manipal.

B. Sc Hospital Management, Bonsecours College for Women, Thanjavur, Bharatidasan University, Trichy.

PG-Cours

Master of Health Administration (MHA), and Master of Hospital Authority (HA) in the case of Tata Institute of Social Sciences, Mumbai (deadline for the implementation - Jan 24, 2005).

Master Administration Hospital, All India Institute of Medical Sciences, New Delhi (MBBS for candidates with five years of practice with candidates sponsored or seven years of experience in hospital).

Master’s in management of the hospital, Madurai Kamraj University, Madurai.

Master of Hospital Administration and Master of Health Care Administration, Administrative Staff College of India, Hyderabad, ASCI-Hinduja Institute of Health Care Management, Hyderabad.

Master of Hospital Management, Institute of Directors of Apollo Hospital, Hyderabad.

MBA (Hospital Management), Institute of Management Studies, Indore.

MBA (Health Care Administration), Faculty of Management Studies, Delhi University.

Masters of Hospital Management, N.G.P. Arts and Science College, Coimbatore (KMCH) Bharathiar University.

Mr. Sc in Heath Information Administration, Manipal Academy of Higher Education, Manipal.

Masters in Health Care and Hospital Administration, Institute of Social Welfare and Business Administration, Kolkata.

Masters Program in Health Sciences, University of Pune.

MD-Programs

MD and Administration Hospital, Nizam Institute of Medical Sciences, Hyderabad.

MD administration of the hospital, MAHE, Manipal.

PG diploma

PG Diploma in Health and Hospital Management (PGDHM), Indian Institute of Health Management and Research, Jaipur. The Institute has a campus in southern Bangalore.

P.G. Diploma in Health Education and Health Administration, Faculty of Management Studies, Delhi University

Distance Education Program

Mr. Phil. Programs Hospital and Health Systems Management at BITS Pilani (courses, in collaboration with the CMC Hospital, Vellore, Tulane University Medical Center, New Orleans, Louisiana, USA and Bombay Hospital, Mumbai).

Post Graduate Diploma in Hospital and Health Administration, Indira Gandhi National Open University, New Delhi.

P.G. Diploma in Hospital and Health Care Management, Bharathiar University, School of Distance Education.

Diploma in Public Health and the hospital, Karnataka State Open University, Mysore.

Diploma, diploma and PG Advanced Diploma in Hospital Administration Hospital Administration and the staff at the Institute of Administration health care, Chennai

To get a deeper insight into the field of brand management, Education Times spoke to Harsh Vardhan Verma, professor of marketing, Faculty of Management Studies, Delhi University. Verma teaches marketing management, brand management, marketing of services and consumer behaviour at the institute. He has written various books on brand management; managing a service business successfully and marketing of services.

Importance of a brand in business
In the past, a business could survive on the basis of the sheer strength of its product. The product used to be a connection between the business and the customer. Not any more. Brands have risen in the hierarchy of value generating assets. They are perhaps at the top. What differentiates an excellent performer from the others is that the former have brands while others may simply be good products. A good brand is a good product, but a good product may not be a good brand. Making a product is easier but making a brand is not. Customers now do not look for products, they look for brands.

Various aspects of brand management
Brand management is nothing but brand stewardship or navigation. It essentially involves maintaining the relevance of the brand in the market. A brand manager makes sure that the brand’s connection with the targeted customer is not upset. The process requires fine-tuning the brand with all the dynamism and change without tampering with its core or ‘essence’. At a tactical level, brand management includes assessing the brand as it stands in the customer mind, checking its position, brand extensions, brand revitalisation and brand relaunches.

As they say: “If I become difficult, it is difficult to play.” This applies both to the 630 odd for candidates who, the group discussion, interview, Extempore phase of the Faculty of Management Studies, Delhi University MBA program two years 2003-05.

Jinesh Shah, the first year, says: “The ability to listen, manage, as a situation where a group of potential leaders and forces to show how analytical skills, teamwork and to strengthen their capacities Working in groups is the key to exceed and DG. ”

The concept of taking impromptu speech during a test of entry B of the school, there are only the FMS. Avisek Mandal, the first year, the FMS said, “Speaking improvised not come naturally to everyone. Thus, the key is too good for the habit of talking. The idea behind the impromptu speech is Student’s test a oratorial skills, confidence, knowledge, capacity and fuzzy logic. queries from the interview can be everything under the sun, which may be one of the strengths and weaknesses of what we want to do in life, where you want to emulate in life. “

Students passing out of private business schools (B-schools) in Delhi are being offered high salary packages to the tune of Rs7 lakh per annum, which is better than that offered to Indian Institute of Management (IIM) students. At the Indian Institute of Foreign Trade, 94 students of 2005 batch were offered a compensation of Rs7.28 lakh per annum on an average as against Rs6.28 lakh per annum in 2004. At Amity Business School, 153 students out of 167 passing out in 2005 have been offered packages of Rs4 lakh in campus recruitments and the highest offer is Rs7 lakh per annum. Out of 95 students passing out from Birla Institute of Management Technology in 2005, 87 have already been placed with salaries being 70 percent higher than 2004. Campus placement exercise at the Faculty of Management Studies, Delhi University, is yet to begin.

Degree in Management of Hospitals (30 seats) Ahilya Devi Vishwavidyalaya, Indore; Eligibility: 10 +2 with 50 per cent in the scientific disciplines such as biology with a subject.

B. Sc in Health Information Administration, Manipal Academy of Higher Education, Manipal.

B. Sc Hospital Management, Bonsecours College for Women, Thanjavur, affiliated with the Bharatidasan University, Trichy.

PG courses

Master of Health Administration (MHA) and Master of Hospital Administration (MHA), the Tata Institute of Social Sciences, Mumbai (last date of application - Jan 24, 2005).

Master’s degree in administration of the hospital, the All India Institute of Medical Sciences, New Delhi (MBBS for candidates with five years of practice or the sponsored candidates with seven years’ experience hospital).

Master’s in management of the hospital, Madurai Kamraj University, Madurai.

Master of Administration and Master of the Hospital Authority health care, the administrative staff of the College of India, Hyderabad, ASCI-Hinduja Institute of Health Care Management, Hyderabad.

Master of Hospital Management, Apollo Institute of Hospital Administration, Hyderabad.

MBA (Hospital Management), the Institute of Management Studies, Indore.

MBA (Administration health care), Faculty of Management Studies, Delhi University.

Masters of Hospital Management, N.G.P. College of Arts and Sciences, Coimbatore (KMCH) affiliated with the University Bharathiar.

M.Sc. In Heath Information Administration, Manipal Academy of Higher Education, Manipal.

Masters in Health Care and Hospital Trustees of the Institute of Social Welfare and Business Management, Kolkata.

Program Master of Health Sciences, University of Pune.

MD Program

MD Hospital Administration, Nizam at the Institute of Medical Sciences, Hyderabad.

MD Hospital administration in MAHE, Manipal.

PG diploma courses

PG Diploma in Health and Hospital Management (PGDHM), the Indian Institute of Health Management and Research, Jaipur. The institute has a campus in southern Bangalore.

P.G. Diploma in Health Education and Health Administration, Faculty of Management Studies, Delhi University

Programs for Distance Education

Mr. Phil. Program Hospital and Health Systems Management at BITS Pilani (course is conducted in collaboration with CMC Hospital, Vellore, Tulane University Medical Center New Orleans, Louisiana, USA and Bombay Hospital, Mumbai).

Post-graduate degree Hospital and Health Administration, Indira Gandhi National Open University, New Delhi.

P.G. Graduated from the hospital and the health care management, Bharathiar University, School of Distance Education.

Diploma in Health and Hospital Administration, the State of Karnataka, Open University, Mysore.

Degree, PG Diploma and Advanced Diploma in hospital administration and the administration of the hospital staff at the Institute of Directors health care, Chennai.

Programs Online

PG Diploma in Hospital and Health Care Management, in PGDiploma medico-legal system, Symbiosis Health Care Centre, Pune.

P.G. Administration Degree Hospital, Medvarsity, Apollo Hospitals.

To head an organisation in the midst of a major solvency crisis and to leave it when punters are betting on it as the next best thing, you need more than luck. Riding the rising economy wave, RM Malla, who ended his tenure at IFCI earlier this month, left the organisation at, what many call, ‘a period of dawn’. In his new role as the chairman of Sidbi, he has to increase credit access to SMEs by giving the bank a strategic direction. When Mr Malla joined IFCI in 2001, it was reeling under the effect of bad lending in the late 90s. He had to run the organisation, yet was mandated not to lend. The FI found its feet again after a major restructuring of proposals that took shape during Mr Malla’s tenure. His former colleagues describe him as a good team leader, who was astute. “He could cut across all levels of hierarchy, and communicate,” says one of them. Some describe Mr Malla as having skills of a trader. He was instrumental in fund raising activities, and could sacrifice his self pride for the sake of the organisation, they say.
The wheel of fortune turned for IFCI, on the back of a property boom. Apart from real estate, the all-powerful security enforcement law, which allows lenders and owners of bad loans to acquire the borrowers’ assets, have helped IFCI re-price itself. Each of these bad loans can unlock real estate worth thousands of crores of rupees, capturing mind space of investors. Mr Malla was lucky to be at the helm of affairs during this phase. But this MBA graduate from the Faculty of Management Studies, Delhi University, is sometimes criticised for not giving direction to IFCI over the past six years, when the morale of its employees remained low and bred listlessness. “Maybe, he is moving away at the right time,” says a colleague.
Mr Malla, started his professional career as a probationary officer in Syndicate Bank in 1975, where he handled various areas of core commercial banking like resource mobilisation, advances to small industries and foreign exchange. He switched gears to developmental banking when he joined IDBI in the middle management cadre in December 1979. During the two decades that followed, he held responsibilities in various capacities at the head office and branches, including business development, treasury & funding, corporate finance, accounts, merchant banking, human resources and administration. He subsequently rose to the position of executive director of IDBI. He joined IFCI in 2001 after he took voluntary retirement from IDBI. He joins Sidbi at a time when SMEs are facing a number of challenges including raising resources at competitive rates. His job will involve increasing Sidbi’s branch network to reach out to SME clusters, tying up with other banks and institutions for channel financing arrangements, co-financing and developing innovative products for the SME clients, besides managing portfolio of ailing State Finance Corporations.