Mumbai: December 27 reviews, Jamshedpur and Xavier’s Labour Relations Institute (XLRI) - India is among the five best schools - abuzz. The reason: it is famous sale of Fairmont (MF) is the seizure of money this anniversary year. And it is hoped to celebrate the moment with a coup timpani: greater participation and better research problems. The highest point is to the credit of the former secretaries of the Marketing Association of XLRI (Maxi), including some senior executives in large companies today.

“The fair sales in its simplest form is the search for sale disguised in the form of games,” said the sales department head and XLRI man, the idea, Sharad Sarin. “Participating companies will provide us with research problems. A group of students turn in the form of games. The games must ensure that the information collected, without any bias or distortion. The people of Jamshedpur, visiting the fair , Is not known, the company or is the problem of research. ”

The MF maintains exclusivity each year with a single center of gravity. Some of the priorities of the outstanding work of the MF have been in the past: children as consumers, new suppliers in the Indian market, Indian women as consumers of niche products. To date, two exhibitions have been devoted exclusively to IAG (Low Income Group), two children and one for women.

The FP is disguised in research, says Sarin, and includes the formulation of research, design, with identification information needs of the research problem, other forms to collect the same information in formats for the collection of information, sampling and size profile and analysis of information. The techniques used in the research include spouse multidimensional analysis scale, a cluster analysis, factor analysis, and so on.

Sarin added: “The MF is by far the strongest and low cost of exploratory research tool. Corporates can test several alternatives can on the decisions of sale, such as packaging, the sense of taste in food, re-positioning of alternatives for a brand and so forth. MF not only on food FMCGs, but also a large number of customers keep the house. ”

Companies that have problems for MF for studies in the last 24 years are, among other things, that the multinational group Bata ANZ, Cadbury, Citibank, Coca Cola, GSK, HSBC, ICI, Nestle, Ogilvy & Mather, Procter & Gamble Philips, ponds, RCI, Shaw Wallace and UNICEF.

Indian companies that are actively engaged in the MF are Arvind Mills, Asian colors, colors Berger, Bharat Shell, Blow Plast, Dabur, GIC, Hindustan Ciba-Geigy, HLL, HMT, HMV, Icici, Indo-National, ITC, Marico, New India Assurance, SBI, Tata Tea, titanium and the Volta. Companies are concerned, this year ITC, titanium, Franklin Templeton Investments, Colgate Palmolive, Nestle and UTI Bank.

The idea came from sarin way back in 1976, when he was looking for a comprehensive approach, which could armor at different interest groups as students, teachers, marketing companies and the community of human beings .

“On the one hand, I wanted an opportunity for students to practice what they learn in the classroom. In addition to using the tools MR (marketing, research), MF requires a challenge to manage a large group activity, with over 200 students. For companies marketing, I wanted to create, through an academic activity. For the human community, the idea was almost XLRI. Until then, for the majority foreign citizens was a XLRI Institute, Mr. Sarin.

The FP was widely recognized as one Indian and XLRI most valuable contributions in the field of marketing and will follow the model of a number of Indian leaders, U.S. and European Business Schools. The unique concept of the show was acclaimed by the strategy and marketing guru Philip Kotler of the Kellogg School of Management, Theodore Levitt of the Harvard Business School and Dr. Jim Nelson of the University of Colorado.