To meet the challenges of modern marketing strategies, Maxi, the annual sales event, organized by Xavier’s Labour Relations and institutes (XLRI) is a line from next year.

The move is planned for the Silver Jubilee celebration of mass. “Our goal is to induct more people and sale of studying the problems of research focusing on the introduction of new products,” said Mehernosh Malia, a leading member of the Association marketing XLRI .

“It is a difficult task, because we can not gauge customer response. But it will certainly contribute, with a large number of participants in research studies and Corporate innumerable problems,’’said Malia.

Maxi fair, a marketing tool, is an event sponsored Corporate market research combined technical skills and creativity through a series of cases virtual games. “We want the big fair of a co-inciding with the silver jubilee in the year ahead. After the event takes place online, it is not only an increase in the number of participants, but also help the marketing, the concept behind India, exhibitions relating to Corporate, “said Anubhati A member of the office of director of external relations XLRI Cell.

She said, is the first maxi students, the body has a strongcorporate. He taught several houses onmarket industrial-related problems. “With the change in marketing, new strategies to meet the challenges. Equitable online is a step in that direction,” she said. In addition, students at XLRI practical experience in consumer behaviour and advertising, said Ramendra Singh, director of marketing club.

Everyday we are bombarded by messages in visual or audio form, coaxing us to buy a particular product or service. Whether it is a brand of soap, a computer, the latest model of a car, or a service that transports you to exotic locations, the message always is that of persuasion. This is advertising.

Advertising is used to persuade people to buy a particular product or service, to create a positive image of a company or organisation and to inform people or create awareness on issues of public interest and concern.

There are many creative ways by which advertising achieves these ends — mainly through the print media-newspapers and magazines; audio-visual media — radio spots; film and television commercials, computer websites and CD-roms; and displays — like hoardings; exhibitions, market stalls, sponsorship of events and so on.

Advertising messages are handled by advertising agencies that vary in size and scope. However, the main department in all agencies include client servicing; creative; media planning and production.

Nearly 1000 fairs and specialized exhibitions since 1971, while planned in over 60 countries, after a collaboration between the USA Department of Commerce. The list below is a total sample, which show, dass the diversity of exhibits and the wide range of countries in which they occur.

More than 1000 specialized trade fairs and exhibitions have been scheduled during 1972 in more than 60 countries, according to a compilation by the United States Department of Commerce. The following is a listing of the sampling compilation.