Projecting the theme ‘Know no Woe’, this year’s edition of MARWAR ’07, the week-long flagship ‘marketing war’ game at Bharathidasan Institute of Management, one of the premier B-Schools in India, turned out to be a virtual mirror reflecting to the first-year students what the future holds for them as team players and leaders.

BISMARC, the Marketing Club of BIM, prompted the freshers to grab opportunities to display their and creativity and gain hands-on experience on what marketing and conducting a business is all about. Fourteen seven-member teams from the I-years guided by two II-year students per team were pitted against each other in this marketing battle.

On Day one, MARWAR ’07 asked the students to come up with a product, its concept, name, logo and tagline. Day two followed with a market survey among the BIM students to determine the viability of the product. Each team was required to get authorisation from the virtual Government Boards, constituting the senior students.

After this initial screening process, students had to make advertisements for their product/ service and display them in and around the campus. Following this was an elimination process in which eight teams made it to the next stage. The members of the eliminated teams joined the other teams to strengthen them to accomplish their tasks.

Their next task was personal selling where they had to market their product idea personally to each II-year student. The weekend that followed was more entertaining with the teams setting up attractive stalls for their products and conducting exciting games to woo more people to their stalls.

A formal business presentation was the agenda on the afternoon of the last day when the teams had to present their business plan along with their financial statements to the BIM faculty panel. The last event of MARWAR ’07 was ADZAP. Each team had to advertise another team’s product and answer questions about the competitor’s product and their marketing strategy. The guides were then felicitated and the much awaited results were announced. Team OASIS emerged winners of MARWAR ’07, followed by the runners-up team MADE EASY and team CONNEXION.

LUCKNOW: Dalal Street, and he was there, the flight of meetings related to the assault of the improvement of slum dwellers. During the discussions, the best responders, such as games and informal events, and more fun. There were exciting games of strategy and presentations, in the search for solutions to problems in the future. The B-School fraternity were treated for a broad mix of activities and games during Manfest-2003, the Indian Institute of Management, Lucknow Campus, on Saturday. One thing for all the events which have been, that the best of the participants.

The alarm was sounded Vikas case presentation, participants propose measures profitable for the relocation of the inhabitants of city slums. During a team proposed that the participation of slum dwellers in the construction of houses, reduce costs and inculcate a sense of belonging “to them, their proposed another new regime in the trash after regaining wetlands at the bottom and Territories. Suggestion to use techniques, methods and new architectural materials in the construction of “low price” homes for the reuse of urban development have also been proposed, so that could Slumbewohner decent to live in a Winners of the event was ICFAI, Bangalore and were, until the runners JBIMS, Mumbai.

“Chain Reaction”, a game knows Finance Biet participants and trading partners for the “remarks”, which are difficult problems to solve in a given situation. “Forex” was a game of Forex. “Stratosphere”, a strategy game, saw the implementation of the “theory of constraints” in action. It was a treasure hunt with the strategic principles and ties, the participants exhausted, but happy for the performance of its neurons. The winners and the latter were both at IIM, Lucknow.

“Dalal Street” was a simulation of the market reality and scenarios, the nitty gritties of the market scene. The game took JBIMS, Mumbai and IIM, Lucknow as the winner, while the runners were at the IMT, Ghaziabad. ‘Antakshari’ saw his team give the best dummy run on the platform of knowledge of music. The winners were IIM, Lucknow, followed by graduates of IIT, Kanpur. The winners of the “Snakes and Ladders” were of IIM, Delhi.

Preliminary Tour de l’opération “Maha Guru” level were also conducted in which a colony of “design” game tested the capacity planning the layout for a miniature colony such conditions for the participants. Preliminary ” Tata Inno Visions “level were also conducted in which the participants for their technical work on the theme” Service Management: The next recovery. ”

An IT strategy of competition ‘Noutilius’ brains was planning management computer systems of an enterprise. ‘Kshanika “or” Just-a-minute, thanks to an IIM, Lucknow Alumnus (1997 lots), Sanjay, and to all riders, was created by IIM, Lucknow. “Tark”, a Hindi debate, won the team of Amity Business School, in New Delhi, followed by IIM, Lucknow.