It Bengal, the government 25 years aufzurütteln the benefits of public-private partnership for the provision of basic needs such as health and housing. Yes, indeed Calcuttans of debt less companies expect the value of houses?

Calcutta is the “conservatism” of the subway, when it is a social commitment ambitious Big Business. In a survey of Teri-Europe (the Tata Energy Research Institute Europe wings) to measure public perception of corporate responsibility, Calcutta has the lowest level of expectations of corporate social action.

Ritu Kumar, director of TERI-Europe, presented the results of a “snapshot survey during 2001 by ORG-Marg, Delhi, Mumbai, Chennai and Calcutta Tiruppur (city a textile factory in Tamil Nadu), the International Conference on Business - the social partners: Beyond Philanthropy, a prelude to the Indian Institute of Management Calcutta Campus on Wednesday.

If the city is the core global awareness drive, 20 countries in the Environics poll Toronto-based International on the same subject was before - that India is the least social responsibility his company. The low prices rather than ethics, that is what the consumer buys the loyalty of India.

TERI The investigation included the “general public” (for men and women between 15 and 65 “high level of socio-economic”); skilled, semi-skilled and unskilled workers, trade unions and non-unionized and executives of companies. Of the 1212 respondents in the five centres, 1003 were “public representatives”.

While the leaders picked “the depletion of natural resources as the biggest problem with workers felt that the” spread of disease in humans “and” population “was of crucial importance. Governments voice priority” pollution / environmental problems “and” spreading disease in humans. ” The growing power of international business “was the lowest on the scale of the problem questions on each of three groups.

The consumer has the impression that it is simply not prepared to require greater involvement of India Inc. While 58 percent of respondents believed that “quality brands and reputation” was the factor most important in the formation of a notice of a company, 12 percent agreed that “environmental impact” was of crucial importance.

“The responsibility of society” was the key 11 per cent, economic and labour law a contribution of 10 other practices and nine per cent.

But the figures should not affect eliminate socially conscious, ensures Kumar. “These figures are healthy, as Corporate Responsibility is a new phenomenon,” says Kumar.

The four-day conference (until December 7), is the product of “studies”, under the direction of the IIM-C in the region, is only the “launching pad” for future initiatives joka. TERI is “hope” to develop training modules in conjunction with the B-school, and others across the country and Europe, on the basis of their results.

The conference was a “series of studies on corporate social responsibility and social sector.” Tell Sunita Singh Sengupta, faculty, department of behavioral sciences and director of the conference: “We found that the company is not really an idea about the exit strategy is not yet”.

The economy, science and government have all invited to participate. So, Corporate houses - as Tata Sons (director JJ Irani gave the keynote address on Wednesday), India and the Commonwealth of coal ITC - are involved, the governor has been invited to conclude the proceedings suspended and non-governmental organizations and universities in India and abroad to participate as lecturers and the public.

A post-conference with the publication of suggestions, such as the establishment of partnerships is part of the monitoring plan. “We had talks with the British Council and TERI on the development of a programme on this subject,” says Sengupta Singh.