You can use your rural economies all false, for the purposes of the hinterland specializing in strategies to win the hearts and wallets of consumers village. The recent study by the marketing team and Research (MART), New Delhi and Management Development Institute (MDI), Gurgaon, offers an overview of unconventional techniques, we are on the path of increasing dissemination of consumer goods durable inside of India.

In addition to the use of Melas, mandis, haats and vans to decimate more information and awareness of the study identifies the mills agricultural, rural, tournaments, storage services and the creation of local mark as a vehicle ambassadorial effective communication.

The study, conducted in six districts of Uttar Pradesh and Punjab, said that agriculture Mills (sugar mills) are a good way for the future orientation of farmers during the high season. More than 200 tractors to visit a mill each day during this period, and farmers have long queues to offload their crops from the tractor and the accounts are settled.

Apart from the farmer in a cash-rich mentality, he has enough time and spare the details of the product hear and watch live demonstrations.

The study cites the example of a Hero Honda met regularly stands in agriculture mills targeted farmers. It also stands apart from factories and electricity, maps, where the product and profile of farmers / workers. According to the dealer, the creation of such a team it costs about Rs 1000 and it is able to target 1000 with a strong potential consumers.

The study also recommends the use of the Ambassador of the local brand, is the proper word on the technical product. Also, each village with over 2000 people, has a mechanic and electrician, repair services for electronic products in the sector and a positive image of the brand. The study recommends that companies maintain a good relationship with these local ambassadors of painting / Branding its business, and with it the free tools / gifts from time to time. “Your word has a much more for the village people,” says the study.

Another draught horse in the entertainment industry from hunger is the scenario rural / tournaments played between villages at regular intervals. For example, in Punjab, kabbadi tournaments, sometimes even NRIs on a large scale, drawing thousands of people and can be used efficiently, the awareness of the brand communication. The study recommends that companies not only in exhibitions in such places and sponsor of the event, but also the use of their products as prizes.

Promote the establishment of the distributors of free service for stocking their products would also build a reputation. “Given that most people in villages to consult their friends and relatives before buying a product, keeping customers happy and satisfied, would result in recommendations for more product and thus more number of business, “notes the study. He stressed that only a good Warm-Up advertising by loudspeaker 2-3 days before the creation of service camp, so that people in substantial numbers.

The study notes that these non-conventional methods, crucial for the penetration of RS 5,000-crore rural market of consumer durables, such as studies have shown that the scope of mass media in these areas is evil. A reader Ship National Survey (NRS), the study showed that the press reaches only 23 percent of consumers in rural areas, only 26 percent of film and television only 36 percent, to the need to arrive at new avenues

One day, a peak of sales on the theme “New sales of age: improving customer value,” was recently published by the Lal Bahadur Shastri Institute of Management (LBSIM), Delhi.

The top sale was chairman and chief executive, Hindustan Motors Ltd, Bhuvan Chaturvedi, Denmark, the students of the Institute for the selection of a theme, which is very relevant in the current scenario.

Anil Shastri, a former minister and president of the union, Board of Governors, LBSIM chair the event. In his speech, Chaturvedi ordered era of the sale in three phases - as a first, if the client had no choice, and the conditions were dictated by the companies and then by the age of determining customer needs and the future of marketing lies in the anticipation of client needs and provide accordingly.

He said that the new era of sale is characterized by information from various media, customers wiser. He added that the policy of importation, there was an overall sense of comparative analysis, it changes the face of competition in the market.

The paradigm to improve customer value, he said, understanding the latent needs of customers on a scientific basis and not to feel well. He concluded by dwelling on the need to develop an effective communication strategy for the added value.

Shastri cited the example of Amul and evokes the first company troubleshooting took her face in selling their products. He invited the future graduates management to mitigate the digital divide and means, to be the poorest of the poor in India. A souvenir was NS Ramachandran, Executive Director - marketing, Gujarat Heavy Chemicals Ltd at the meeting.