Premier educational institutes in the state are all set to increase intake for, they are starting new courses to accommodate more students.

Cumulatively, the increase would see around 250 new students in the campus.

These institutes are National Institute of Design (NID), Mudra Institute of Communications, Ahmedabad (MICA), Centre for Environment, Planning and Technology University (CEPT), Indian Institute of Management, Ahmedabad (IIM-A), Institute of Rural Management Anand (IRMA)and National Institute of Fashion Technology (NIFT).

Ahmedabads reputation housing quality educational institutes is set for a boost. Amity University of prospecting land in Ahmedabad, for his first campus of Gujarat.

To start, the university is their home Amity Business School Campus with an investment of R 50-100 crore in June 2008 and provides for the establishment of a real university campus in the city during the next two years.

Funding is provided by its provisions and internal borrowing from banks. The Business School is primarily a BBA and an MBA with different formations.

The student for recording programs, each 60 for the first batch, which would result in increased to 200 during the next two years.

The fee for the MBA program is probably between 80000 RS RS 1.20000 per semester, while the CWB by the program would be about Rs 80000 per semester.

Upon receipt of a government that university status by the University Grants Commission (UGC) standards, the University will not require the All India Council for Technical Education (AICTE) authorization registration or implementation technical programmes.

Ahmedabad is a large training centre. After establishing our first campus with two programs, we wish you the creation of a real campus, engineering, biotechnology, communications and other courses here, “said Atul Chauhan, president of the Amity Foundation. More than 50 members of the Faculty expected to be recruited in the coming months.

The university has 22 universities in the country where 50000 students are enrolled for their programs.

Apart from Ahmedabad, Amity Business School Campus are in the process soon in Bangalore, Chennai, Indore, Mumbai, Kolkata and Chandigarh until the end of 2008.

The university offers full-time education and distance education programmes in the fields of management, IT, Engineering, Finance, Banking, biotechnology, energy and the environment, art, fashion , Travel and tourism, mass communications and journalism, vocational training, nursing and forensic examinations, other.

PUNE:With education emerging as one of the biggest business opportunities in the country, the city’s institutes are going all out to woo students through expensive advertising campaigns.

Advertising agencies estimate that educational institutes in Pune are spending between Rs 10 crore and 13 crore per annum to reach out to prospective students, not only in Pune, but also elsewhere in the country.

Among the biggest ad spenders is the Symbiosis society, which has 26 institutes and an annual ad budget of Rs 1.5 crore. In sharp contrast, the University of Pune’s annual ad budget is Rs 25 lakh.

The Maharashtra Institute of Technology (MIT) doubled its ad budget this year to Rs 40 lakh.

“Last year, we spent about Rs 10 lakh on educational exhibitions, both in India, as well as abroad. Participation in exhibitions helps market our name and rope in foreign students. This year, we plan to spend at least Rs 20 lakh on exhibitions,” said MIT’s executive director, Mangesh Karad.

Advertising professionals say the aggressive promotional campaigns aimed at grabbing a share of the money available in the education market is a result of the escalating course fees and the mushrooming of institutes.

“The Pune-Mumbai belt has emerged as the educational capital of India, and a considerable effort is being made by institutes in Pune to tap the north Indian market,” said Vijay Thombre, director of advertising agency Market Missionaries.

“Much of the advertising is in newspapers and magazines.A very small percentage is spent on billboards and cable TV advertising,” Thombre said.

Arun Mudbidri, director of the Symbiosis institute of business management, said his institute does not need to spend more than Rs 20-25 lakh on advertising per year “as we have an established reputation. We already have a brand name and in fact, our website has emerged as a very effective tool of communication”.

According to him, students don’t go by advertisements, but by the credibility of institutes.

He admitted that there was a clear trend of advertising aggressively among educational institutes. “Various Bschools and coaching classes offering training and advice for going abroad are also advertising heavily,” Mudbidri said.

The MIT, Dina Institute and an institute promising to provide training in “foreign languages and computing” are some of the prominent billboard advertisers in the city. “Many of these advertisements are suddenly grabbing attention because they were never there before,” Chandrakant Kudal, proprietor of Asha Publicity, said.

Think twice before you brand all youngsters as fast bike freaks and multiplex mania victims. Some, especially students of premier educational institutes in Ahmedabad, have their hearts in the right place.

Even while having fun, they actively participate in social causes ranging from blood donation to designing special tools for the physically challenged.

Students of National Institute of Fashion Technology (NIFT), Gandhinagar, for instance, have set up a ‘social service club’.

“Once a year, during our annual cultural festival, the entire college works for social causes like creating an awareness about the physically challenged or AIDS. As a part of this festival, we donate blood to Indian Red Cross Society,” says Richa Varun, a student.

She adds, “We also work with the visually impaired at Blind People’s Association, Vastrapur and try to understand their problems.We have designed interactive toys, perfume bottles, geometric sets, garments, improved tools to cut wood and jewellery catalogues for them.”

In addition to blood donation, the students of Nirma Institute of Technology, sell cards made by Cry and donate as much as Rs 15,000 to the Cry Foundation.

“Every year before Diwali, we purchase Cry cards and set up a stall at our canteen for five days. All students and faculty members purchase these cards,” says Nikhil Bhatia, fourth year student of chemical engineering.

The students have also donated four computers to Charodi School. “We are teaching them the basics of working on computers,” adds Bhatia.

Students of civil engineering, on the other hand, undertake tree plantation in nearby villages. They hold awareness programmes on thalassemia and cancer and spread computer literacy in nearby municipal schools.”

IIM-Ahmedabad beats all other educational institutions at blood donation and has also received a trophy for that,” says Dr Chaitanya Vora from the Indian Red Cross Society, adding that they arrange ten to twelve camps at the IIM-A every year with the help of faculty member, Dr Dilip Malvankar.

More than 25 per cent of their total collection, he says, is from youngsters and students. Meanwhile, CEPT University makes it a point to engage the students of all schools in programmes that involve documenting, surveying and analysing topics like water harvesting systems, the study of ponds and solid waste management.

“Students from the school of architecture have been campaigning for saving the trees in the city and have also contributed their expertise to the Ahmedabad heritage cell,” says Bhavana Allapuri, a student of architecture.

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