It’s a Sunday afternoon and class time for 39-year-old IT worker Seema Shetty. Her feet curled under her in a swivel chair, she sits in front of a computer monitor, adjusts a set of headphones, and scribbles in a notebook. Shetty, who works for consulting firm Mastek in Mumbai, is in a virtual classroom in the Vile Parle suburb, where a dozen computers link students to some of India’s elite management institutions. Today’s class is a three-hour general management lecture, part of the online education course conducted by the Xavier Labor Relations Institute in Jamshedpur, in the remote northern Indian state of Jharkhand.

A consultant for various industries from insurance to banking, Shetty signed up for an online certificate course to “learn more about my clients’ business requirements,” she says. By enrolling in the 14-month, six-hour-per-weekend online course, at a cost of $4,600, she can further her education without having to take a two-year career break to get an MBA. Learning online, says Shetty hopefully, “will definitely boost my job prospects.”

Shetty is part of a growing tribe of working professionals and students in India who have enrolled for online education certification. While it’s difficult to determine numbers of students, the online education market in India today generates about $200 million in revenue, and industry experts expect it to touch $1 billion by the end of the decade. The winning proposition: Getting knowledge from top-notch professionals without disrupting fast-track careers.

PUNE:With education emerging as one of the biggest business opportunities in the country, the city’s institutes are going all out to woo students through expensive advertising campaigns.

Advertising agencies estimate that educational institutes in Pune are spending between Rs 10 crore and 13 crore per annum to reach out to prospective students, not only in Pune, but also elsewhere in the country.

Among the biggest ad spenders is the Symbiosis society, which has 26 institutes and an annual ad budget of Rs 1.5 crore. In sharp contrast, the University of Pune’s annual ad budget is Rs 25 lakh.

The Maharashtra Institute of Technology (MIT) doubled its ad budget this year to Rs 40 lakh.

“Last year, we spent about Rs 10 lakh on educational exhibitions, both in India, as well as abroad. Participation in exhibitions helps market our name and rope in foreign students. This year, we plan to spend at least Rs 20 lakh on exhibitions,” said MIT’s executive director, Mangesh Karad.

Advertising professionals say the aggressive promotional campaigns aimed at grabbing a share of the money available in the education market is a result of the escalating course fees and the mushrooming of institutes.

“The Pune-Mumbai belt has emerged as the educational capital of India, and a considerable effort is being made by institutes in Pune to tap the north Indian market,” said Vijay Thombre, director of advertising agency Market Missionaries.

“Much of the advertising is in newspapers and magazines.A very small percentage is spent on billboards and cable TV advertising,” Thombre said.

Arun Mudbidri, director of the Symbiosis institute of business management, said his institute does not need to spend more than Rs 20-25 lakh on advertising per year “as we have an established reputation. We already have a brand name and in fact, our website has emerged as a very effective tool of communication”.

According to him, students don’t go by advertisements, but by the credibility of institutes.

He admitted that there was a clear trend of advertising aggressively among educational institutes. “Various Bschools and coaching classes offering training and advice for going abroad are also advertising heavily,” Mudbidri said.

The MIT, Dina Institute and an institute promising to provide training in “foreign languages and computing” are some of the prominent billboard advertisers in the city. “Many of these advertisements are suddenly grabbing attention because they were never there before,” Chandrakant Kudal, proprietor of Asha Publicity, said.

IN Devdas, Bollywood, the director Sanjay Leela Bhansali sends his actors to Oxford for higher education, the leap in the city, in the original Bengali novel. Although probably quite unintentional, would it not be better globalization of Kolkata’s diving fortunes in the education market. Despite the absence of precise figures on the exodus of young talent of Higher Education, the number of observers peg in the past ten years, to more than 20000 and investment in parenting far from the home from Rs 500 crore. Most of these students are among the middle and upper medium, the families of professionals, government officials and businessmen. Looking for graduation courses, post-graduation and research graduate studies in various fields. According to observers, the trend should not be read in isolation, it is a reflection of the dying in the industry and public institutions in the health sector, West Bengal, as much as it is d a contributing factor. ”The courses are obsolete campus of the recruitment process is zero and infrastructure dismally low,’’says a student. All Kolkata”is induced a decrease in the sensation,’’said Chandan Banik, which in its B. Pharm Mangalore. Many see the blame on the doors of the Marxists’ early refusal of education open to private players. 1800 places available for people of the town of compensation reviews Admission. Down South, there are more than 50000 seats,’’said one observer.”He is deprived of engineering, medicine, technology and management of facilities in New Delhi, Bangalore, Tamil Nadu, Mumbai, Pune, and that students in the distance.”West Bengal higher education, the vice-president Pabitra Sarkar acknowledges that the government At the exodus awakened that, during the year 1995.”We Bengal found that only three percent of the country’s production, engineers, while Karnataka, Tamil Nadu, Andhra Pradesh and Maharashtra and produced more than 75 percent. Subsequently, the government allowed private health insurance, engineering and management of these institutions, there are now 10000 places in the manufacture of machinery in the state,”, he says. It may take some time until corrective measures have an impact. On Ashutosh College, one of the largest in Kolkata, it is now having to confess, 90-95 for students 45 seats grundständigen Ph.D. in physics, chemistry, botany and zoology.”the second year The figures fall to a third party,’’said Dr. Debabrata main Choudhuri.”Most of the hikes in southern India, in colleges, frustrated by the lack of opportunity and modern themes. And the migrants are certainly the high-performing category, given that permits are relatively high in these institutions of higher learning.”The trend is noticeable at the Post-Graduate-level.”The exodus is a reality to say that”, Gautam Chatterjee and Achintya Sarkar, chemistry professors at the prestigious university of the presidency.”At least half the students in our class transfer at the IIT Kanpur or Powai and the Indian Institute of Science in Bangalore. ” ‘Presidency College principal Amitabha Chatterjee has more figures:”Almost 80 percent of our graduates in the economy, more than 50 per cent in statistics and more than 40 percent in geology, physiology, physics and chemistry of the state. Even though the economy of my advising students not to shift or the DSE or ISI JNU, they are not to hear me. student parameters are now the markets.”Chatterjee individual as said those words, he knows they ring a little hollow, as he adds:”(after all), a college and the presidency not to offer disciplines such as business management. We hope it will soon be put in place. Kolkata comparable infrastructure needs - oriented research project, a student-industry, half scientific assessment of networking with foreign universities - are competing.”A member of the Supreme Council of education, politics, acknowledges that the fault is not with ambitious students.”The mistake lies in the absence of innovation and infrastructure. For eternity, the UAS were happy to teach subjects such as history, political science and the basic sciences, instead of the establishment of micro-biology, molecular biology, bio-tech Etc”Il is more than mere figures for the migration of students on the importance of the issues. Manash How Ganguly, bus, after the retirement JEE students from St. Xavier’s College, noted that the professionalism of course not in Kolkata - Umwelttechnik science, bio-technology , business administration, etc. - that students in the city. after their courses, there is little Kolkata, in the form of an offer of employment opportunities in these areas. But that is another story.

Pune: educating emerging countries as one of the biggest business opportunities in the country, the city of all schools, students in the promotion by expensive advertising campaigns.

Advertising agencies estimate that educational institutions in Pune spending between 10 and 13 crore from Rs crore per annum to prospective students, and not just in New Delhi but also elsewhere in the country.

Among the biggest ad spenders is the symbiosis of society, the 26 institutes and an annual budget of Rs 1.5 crore ad. In contrast, the University of Pune, the annual advertising budget of Rs 25 lach.

Maharashtra Institute of Technology (MIT) has doubled its advertising budget this year to Rs 40 lach.

“During the past year, we spent about Rs 10 lach educational exhibitions, both in India and abroad. Participation in exhibitions market allows our names and the rope and foreign students. This year, we expect at least Rs 20 exhibitions lach, Says MIT’s Executive Director, Mangesh Karad.

Advertising experts say that aggressive advertising campaigns to grave Bing a share of the money in the education market is a result of the escalating costs of courses and institutes like mushrooms in the soil.

“The belt of Mumbai, Pune, as an educational tool capital of India, and considerable efforts are in institutions in Pune, tap the Indian market in the north,” said Vijay Thombre, director of the Market advertising agency missionaries.

“Much of the advertising in newspapers and magazines.A very small percentage is spent on the walls of posters and cable television, advertising,” said Thombre.

Arun Mudbidri, director of the Institute of Economics of the company Symbiosis, the institute said it did not need more lach Rs 20-25 on advertising each year, “as I have seen a reputation. We have a brand name, and indeed, our website has emerged as a powerful instrument of communication. ”

According to him, students do not go through advertising, but by the credibility of the institutions.

He acknowledged that there is a clear trend of advertising offensive in educational institutes. “Several classes Bschools coaching and offers training and counselling is also advertising abroad are strong,” said Mudbidri.

The MIT Dina Institute and the Institute for Training and promising “foreign languages and information technology are just some of the eminent Billboard advertisers in the city.” Most of these messages are suddenly falls Bing attention, because it has never been, “Chandra Kant Kudal, Asha owner of advertising, said.

Pune: educating emerging countries as one of the biggest business opportunities in the country, the city of all schools, students in the promotion by expensive advertising campaigns.

Advertising agencies estimate that educational institutions in Pune spending between 10 and 13 crore from Rs crore per annum to prospective students, and not just in New Delhi but also elsewhere in the country.

Among the biggest ad spenders is the symbiosis of society, the 26 institutes and an annual budget of Rs 1.5 crore ad. In contrast, the University of Pune, the annual advertising budget of Rs 25 lach.

Maharashtra Institute of Technology (MIT) has doubled its advertising budget this year to Rs 40 lach.

“During the past year, we spent about Rs 10 lach educational exhibitions, both in India and abroad. Participation in exhibitions market allows our names and the rope and foreign students. This year, we expect at least Rs 20 exhibitions lach, Says MIT’s Executive Director, Mangesh Karad.

Advertising experts say that aggressive advertising campaigns to grave Bing a share of the money in the education market is a result of the escalating costs of courses and institutes like mushrooms in the soil.

“The belt of Mumbai, Pune, as an educational tool capital of India, and considerable efforts are in institutions in Pune, tap the Indian market in the north,” said Vijay Thombre, director of the Market advertising agency missionaries.

“Much of the advertising in newspapers and magazines.A very small percentage is spent on the walls of posters and cable television, advertising,” said Thombre.

Arun Mudbidri, director of the Institute of Economics of the company Symbiosis, the institute said it did not need more lach Rs 20-25 on advertising each year, “as I have seen a reputation. We have a brand name, and indeed, our website has emerged as a powerful instrument of communication. ”

According to him, students do not go through advertising, but by the credibility of the institutions.

He acknowledged that there is a clear trend of advertising offensive in educational institutes. “Several classes Bschools coaching and offers training and counselling is also advertising abroad are strong,” said Mudbidri.

The MIT Dina Institute and the Institute for Training and promising “foreign languages and information technology are just some of the eminent Billboard advertisers in the city.” Most of these messages are suddenly falls Bing attention, because it has never been, “Chandra Kant Kudal, Asha owner of advertising, said