MICA RAI and the team to the provision of courses of Visual Merchandising
Mumbai: Distribution Association of India (RAI) and Mudra Institute of Communications, Ahmedabad (MICA), to wash their hands at the beginning of a professional program six months from Visual Merchandising and creative communication.
Visual Merchandising (VM) is the art of persuasion by the presentation of the goods at home and in perspective too. It makes the customers, creates desire and finally, to increase sales.
Distributors Association of India CEO Gibson G Veda Manitoba, said: “Unlike the western countries, where Visual Merchandising is a top priority in retailing, the Indian industry and the practice of understanding the concept of VM is inadequate. As the seasons change, collections of the goods change in a retail store in detail. If such changes, the cases brought before a change to its visual presentation, apelliert aesthetic faculties of consumers.
“This phenomenon of transforming a visual presentation / Representation of goods, accompanied by thematic instruments, it is still at a stage of the emergence of India. Business is therefore a program in Visual Merchandising and creative communication go a long way to go before we fill this gap. ”
MICA Profiles director Atul Tandan, added: “The course offers a program that combines economics and psychology of retail principles of technical skills. Participants learn through practical experience, as the conception and design of ‘rendering of an ad, as necessary instruments and accessories, and how they carry out the project to completion.
At graduation, each participant on a portfolio of drawings and photographs of projects, he or she designed and executed. Graduates are Entry-level positions in the purchase of houses, shops and specialty boutiques as visual merchandisers, window trim and independent artists.
This full-time program will start July 20 and students with a professional degree with a privileged experience of two years, would be eligible for this program professional.