GThe students prefer to study the Indian Institute of Management, Bangalore (IIM-B), a ranking of the list of Business Schools in India, outdoing IIM, Ahmedabad (IIM-A).

This is because IIM-B-initiatives to improve the quality of education, according to a survey of the Economic Times

LAKHNAU: Four days of seminars on the theme “Freedom and Society”, organized by Abhivyakti, started at Indian Institute of Management (IIM) here Thursday. The seminar is organised in collaboration with the Centre for Civil Society, New Delhi, an independent research and education organization with headquarters in individual freedom and responsibility.

The seminar has triggered an enthusiastic response of students, is organized for students a greater understanding of the greater global society, economy and culture in the classical liberal framework, says the limited government, rule of law, free trade and competitive markets.

The highilght the seminar would be a speech by S. Swaminathan Anklesaria Aiyer of the “Swaminomics’ glory on Wednesday. It is also open to a meeting with students after.

Other speakers include Subir Gokarn, chief economist at Crisil, Sauvik Chakravarty, co-The Economic Times and J Parth Shah, President, Centre for Civil Society.

Mumbai: The Grand Masters AND Citi Championship countdown has begun. With only a few days to stay on December 9 deadline, all entries of the Higher Institute notch across the country were in Giessen, since the announcement on 20 November.

More than 120 institutes in Kolkata, Banaglore, Chennai, Hyderabad, Pune, New Delhi, Ahmedabad, Delhi and Mumbai are competing for a place in grand finale hosted by Derek O Brien in Mumbai. Sesha Iyer, director of SP Jain Institute of Management & Research, Mumbai, said: “It is great that the major companies worldwide to come forward and a contribution to the construction of driving licences world-class, not Only for executives. ”

IIM-A Professor PK Sinha said: “I think that is an interesting event and I think it would be much enthusiasm among students.” Rohit Jain SP modes Position of Representatives, said: “We are very pleased that the bad economic times, is organising such a game, because it gives us a common platform to interact with the B-schools in the country.

The championship consists of three towers. All schools and universities participating in the case study online, competition, the last day of the filing deadline is December 9. The content and methodology of the whole competition was powered by ICRA, evaluating all entries. Five teams are selected by area and the zonal round will take place in 5 areas namely Mumbai, Delhi, Bangalore, Ahmedabad and Calcutta.

The winning team will receive goodies, Philips, Acer and the police. The Institute, which puts the winning team, is also a trophy. NDTV profit is a partner of television online is Indiatimes.com partners and prices are sponsored by Acer, Philips and the police.

PUNE: Understanding the youth, constant innovation, first to the market, projecting ‘desi cool’ through fusion of western and Indian cultures and the motto ‘entertain — don’t preach’ seems to be the mantra behind MTV’s success and popularity in India.

This secret behind MTV’s success was shared by Vikram Raizada, vice-president, marketing, MTV India, during the launch of ET Club — a readership programme for the youth — by the Economic Times in partnership with educational institutions here on Friday. The programme, comprising seminars, lectures and meetings with prominent people, was inaugurated with presentations from Raizada and Kaushik Roy, executive director, Mudra Communications.

Addressing the gathering, Raizada observed that youth were no longer a niche, but a market that needed to be studied carefully. Referring to a market survey done by IBMR for the channel, he said that the Indian youth came across as groovy, independent and individualistic, who believed that success meant money.

Medical and engineering are no longer the first career options and the youth were more open to opportunities like modelling and participating in projects like Star Hunt, he said. Speeding, adventure sports, high-power lifestyle, love-cum-arranged marriages and fusion of western and Indian culture like ‘mehendi’ and tatoo or catch lines like ‘Ye dil mange more’ seem to make the Indian youth tick, Raizada remarked.
He pointed out that although the Indian youth may prefer western outfits, they were still Indian from inside, respected their parents and were not very comfortable with sex before marriage.
“Youth research is important,” Raizada said, but pointed out that ultimately it was creativity that ruled the day. Later, answering questions, he said lot of ideas were coming from India for the programmes, but the concept of ‘desi cool’ — which was a fusion of Indian and western appealed more to the youths.

Giving a presentation on ‘The most important ingredients for effective communication’, Kaushik Roy observed that advertising was getting more complicated because we seem to be talking more and listening less. “Observe, absorb and connect,” is the watchline for those in the field of communication, he said.
“Although the advertisements are based on truism, it is the insight into the truth which is more important for the campaign,” he said adding that the insight made the brand-consumer link stronger and more empathetic.
The communication has to be relatable, it should have relevance, originality and impact, he felt. “Good insight is like an emotional experience,” he said, and went on to explain how the ‘emotion’ used in the ad gave a boost to the growth of McDonald’s. Answering a question about surrogate advertisements, Roy said that hypocrisy of politicians,who put a ban on liquor ads, was responsible for the surrogate ads in media. “Liquor ads cannot be stopped as long as liquor is available in the market,” he said, adding that some rules could be chalked out about the liquor ads instead of banning them.

Vikesh Walia, general manager, RMD, western region, Times of India group, D.K. Sinha, director, Centre for Management Research & Development, B.B. Nimbhone, joint secretary, Sinhagad Technical Education Society, George Judah, director, Rosary Institute of Business Management and Suresh Chandra Padhye, deputy director, Indian Centre for IT and Telecom Management were present on the occasion.

Hospitality was provided by Hotel Pride, food and beverages by Simply Delicious and writing material by Venus Traders.