Who are the Snow White and Seven Dwarfs of the corporate world? Ever heard of co-opetition? And how does one term mutual funds that will not cover liquor companies?

Not just the competitors, even the audience had a fun time, guessing answers to these questions at the finals of the business quiz, conducted by the IIM-Ahmedabad Alumni Association’s (IIM-AAA), Chennai chapter, here on Sunday.

In the end, when the Bharathidasan Institute of Management, Tiruchi, walked away with the IIM-AAA Anchor Cup 2006, it was a well-earned victory, followed by S.S.N School of Management in the second place and Bangalore’s ICFAI Business School in the third. The P.S.G Institute of Management, Coimbatore, stood fourth.

The quiz was being held to sensitise business school students in south India to the latest corporate happenings, said A. Satish Kumar, president, IIM-AAA Chennai chapter. Anchor Health and Beauty Care was the chief sponsor.

The preliminary written test had been conducted in Chennai, Bangalore, Coimbatore and Madurai. The finals consisted of 12 rounds, including an audio-visual round, two oral rounds and a rapid fire round, with quizmaster S. Jagan keeping the momentum going.

The last winner of the trophy was also BIM in 1994 after which the quiz was discontinued till the IIM-AAA decided to re-launch it, Mr. Satish Kumar said.

Handing over the cup to the winning team, N. Murali, Joint Managing Director, The Hindu , said such quiz contests should be made part of the college curriculum as they were not just clean fun but also of educational value.