If we talk about reproductive health, family planning comes immediately to mind. But it is far from everything.

Health from mother to child health, safe motherhood, prevention and control of reproductive tract infections, including sexually transmitted diseases and HIV and gynaecological problems and sexuality. In addition, reproductive health, education and counselling as well as responsible parents and the discouragement of harmful practices against women and children.

It is equally important as reproductive health, the recognition of sexual and reproductive rights. Reproduktiven rights is the fundamental right of all couples and individuals to decide freely and responsibly the number, spacing and timing of their children. You also have the information and means to do so.

But despite their apparent role in the formulation of policies and strategies on population, reproductive health are not enough reports in the mass media. This is a global problem.

As Paul Van Look, Director of the Division of WHO for health and reproductive research, said: “Despite strong arguments - on the basis of public health, human rights, ‘equity and social justice - a strong requirement to focus on sexual orientation and reproductive health in many countries, the overall concept of health care in the field of reproductive medicine has not yet sufficiently understood and applied. ”

Recently, a workshop was held in Kuala Lumpur to discuss strategies that the media can better identify specific issues in the field of reproductive health. Twelve participants from Mexico, Nigeria, Pakistan, India and Malaysia have jointly explore how the media can help promote the cause of reproductive health for women in their respective countries.

Organized by the Asia-Pacific Institute for Broadcasting Development (AIBD), an intergovernmental organization, which focus on human resource development in the electronic media, which for two weeks, the workshop was visited by members of media, academics and representatives of non - governmental organizations.

During the first week, they received training on various issues.

This happened to initiate process of reflection on the theme of gender. In the second week, planned activities were thought to find viable solutions.

One participant, Pakistani Moneeza Hashmi, is also one of the organizers of the workshop, said that the objective of the workshop was for participants to sensitize even more concerned about the problems. “If these people can go back and make even the slightest difference in their personal and professional life, which is quite good,” she said.

Moneeza is the executive producer of the Pakistan Television Corporation Ltd, a television station one hour per day for women, transportation or programs for women. Much of the time, be confined to women’s reproductive health. It also occurs in various forms of talk shows, dramas, quiz shows and direct phone-ins.

Jewelry, flowers, cooking demonstrations and also shows a part of the show. It is a package that has been and is popular in countries as far away as Europe, Canada and the USA.

“Every second a television show, it is time to communication, so that even if we are on the side to only one hour, the record is an important element,” said Moneeza.

“What would we do love women is a channel that is a dream, but you have dreams, or you can not continue in the next step to achieve.”

Since the time a programme has been launched, Moneeza on individuals, have refused to participate in the show, as she complains it abgeschotteter women’s issues. “I spoke with several people, but at the end of the day, to feel your presence, it can take itself to marginalize. Once your presence a reality and people are not threatened by you, you can say: “Now I am here to open the doors. ”

In Pakistan, there are five centers and three television channels. You work in a national network, but there are certain periods during which they link and offer programs in their own regional languages.