Synovate has made senior hires for its Delhi and Mumbai offices. Jaisy Desai will head up qualitative research for the Western Indian market, and Meeta Luthra, Deepak Dasila and Sumit Arora join at AD and Senior Project Director levels.

Desai has over 15 years of experience and joins from qual boutique Ormax. She worked earlier for TNS, IMRB and ACNielsen ORG MARG on projects including ad testing, usage and attitude studies, concept and product testing, customer need analysis and trend analysis. She holds an MBA from Jamnalal Bajaj Management Institute, Mumbai.

Luthra joins Synovate Loyalty as Associate Director, from IMRB International where she spent much of her career in the customer satisfaction division. She worked earlier at Godrej and Boyce Manufacturing Co.

Deepak Dasila joins the Mumbai office and Sumit Arora the Delhi office, both as Senior Project Directors. Dasila also joins from IMRB International, and was previously General Manager-Client Services with the International Institute of Research, Sydney. He holds an MBA from Dr Baba Saheb Ambedkar Institute, Aurangabad. Arora leaves JD Power & Associates, Singapore and will work primarily in Synovate Motoresearch. His MBA in Marketing comes from IISW & BM, Calcutta University.

Santosh Desai, president of McCann Erickson, tells Sudhish Kamath, there is a lack of good progress

“ I wanted to give you a hug to listening to your presentation,”a lady came to him during his coffee break. Minutes before he and the rest of the public in space during his briefing on the changes in consumer behaviour on the fire Summit 2004, the International Convention on building fires, organized by the Confederation of Indian Industries, 17 And the February 18.

Decisions, simple and articulate, President of McCann Erickson, a product IIM, Santosh Desai, is a pleasure to listen. In an exclusive interview, he opens to talk about advertising in conjunction with training, courses in the country and meet the challenges of modern advertising.

Given that the purpose of advertising change every six months, what type of course you recommend for students in the pursuit of publicity? MBA is the answer, with advertising declines today toward marketing?

Normally, it is safe to do an MBA. It is difficult to go with him. In addition, most agencies, you will find walking unaffordable for students of the disclosure of major MBA schools. In recent years, agencies have little away from universities, as the first … Top Ten institutions, they are uncertain, what is quality. An MBA is a symbol of quality. So in these days, they are also the candidates who have made progress, which are closer to advertising and public relations and those who consider communication with a lot of discipline.

Mumbai: The former bar girls judgement, the Tribunal has celebrated lifting the ban on bar, the Advocate General Ravi Kadam said the State, the challenge for the Supreme Court.

Despite the ruling Wednesday, dance bars are not able to reopen for at least eight weeks, as certificates of performance of all the bars were cancelled after the ban.

Although the High Court rejected the request of the Government Land for a stay in order, he said that the performance licenses would not be issued, after eight weeks. This interval may be the rule for the preparation of his appeal to the Court of art.

Well, because the Bombay High Court’s ban on dance bars, voices contempt obscenity in these establishments are bound to surface.

The police, but we must observe before his motu mark a dance obscene and act against. This is a result of the previous High Court of Justice.

In the past, police have often reserved for women bar owners and dancers, and even donors, under section 294 of Indian Penal Code (IPC) refers to the “obscene” acts and songs.

“Bar premises would be rounded up by police and the owner booked,” said the lawyer Vina Thadani. “But the section requires that a person is a certain program is angry or offended by the fact that she and a complaint to the police,” she added.

In 2004, Justices Ranjana Desai and PV Kakade said that the police could not act on its own account.

The High Court also has a clean chit to the chief post of Prime Minister RR Patil, against the owner of the bar has been accusations of corruption.

There was no prima facie evidence of these allegations, “said the judge. The Tribunal, however, ruled police AN Roy Attaché to examine accusations that two workers were left with Manjit Singh Sethi, head of the owner of the Bar Association, “Get the amended law for the change in the schedules of bars dance to great respect. ” Roy was invited, the report of the probe within three months.

Roy, who has strongly after the dance bars, was indicative. “We do not have a copy of the judgement in the past. The High Court has eight weeks. During this period, we will consider the next step on the basis of legal assistance,” he said .

In order for the entry of minors in the trade, justice Roshan Dalvi, in a sequence complementary staging of the NGO Prayas Tata Institute of Social Sciences and research for women SNDT seeking the release carry out regular surveys on dance bars registration of trafficking in human beings women, particularly minors.

In the case of such a case it is found, NGOs were invited to report on the service the nearest police station and the arrangements for the rescue and rehabilitation of children. The judge also an owner of the bar insurance, they would never be a single child to be abused in their premises.

Dozens of Bar-owner waited outside the high court of Bombay angehaltenem breath for the verdict. Once clear that the Court had ordered the ban lifted, which began sending SMSes agitated men hugged and mutually reinforcing.

Social sciences, and marriage counsellors say that the divorce rate in Mumbai. The focus moves from physical abuse and the prevalence of the common system of family adultery, women increasingly stand up against harassment, psychological torture and their growing economic independence that force him to fight.

While in the years 1997, 2234 cases of divorce was filed, this number has gone up to 2936 cases in 1999. In addition to more than 3000 cases of physical and psychological violence are filed each year with women’s organizations.

Before adviser said Madhavi Desai, practices within the Family Court of Justice in Bandra, “It is interesting to note that the reasons to change the matrimonial disputes. In the past, given that the prevalence of the common system of family, he there were problems with the law. Changed: - today, harassment, adultery, violence and temperamentvollen differences are the main causes. ”

Lakshmi Lingam, the Women’s Studies Unit, Tata Institute of Social Sciences (TISS), explains: “It has been an increase in violence in recent years as the definition of violence itself has a huge change. Previously, it was perceived as a body. Nowadays, the definition is expanded to mental torture. The number of cases have been identified as women do not want schlampige treatment. In addition, its support structure and economic independence has increased. ”

Council since 1989, Desai said: “Our studies show that divorce for two arranged marriages and love are the same. The average age of couples, reducing the divorce. Often they want a divorce within one year of marriage! Reasons such as impotence, incompatibility “.

Advocate Ashok Shahani, from the management of divorce cases in 15 years, said: “Given that the choice of most women prefer painful anniversary of the end, but they may be less dramatic forms of redressal jurisdiction. There are several laws , According to the nature of the complaint. IPC such as laws are difficult to 498 A, and the husband defaulting could be a major problem, even without registering for the spouse of a divorce. ”

Do not reach all cases of divorce scene, though. According to the Court of figures, over 70 per cent of cases ending in divorce. Time heals a lot of bruised relations. And the family test may be lengthy.

Mumbai: An internal investigation conducted by the National Aluminium Corporation (NALDO) on charges of sexual harassment against the president of the company has aroused strong criticism from Bombay High Court, Thursday.

The court said that the Complaints Committee to NALDO heard the accusations of an employee against its chairman, C. Venkataramana, had a demonstration of the alleged incident of physical harassment.

Sushma Desai (name changed), an employee of the NALDO, wrote an application to the court Thursday, a statement under oath, as the internal investigation led to what other harassment and humiliation.

Desai was allegedly requested by the Committee to adopt the scene, who on February 7 Leela at the hotel with another woman, a committee member.

In addition, the requests from victims include questions on the follow-Leela, their reasons for the meeting, the president of the company, and whether they had consumed alcohol.

Three committee members are NALCO’s of the Company and the unity of offices and the fourth is a director of Xavier Institute of Management, Bhubaneswar, where Venkataramana is a member of the board of directors.

The expression of shock on the Working Committee, a division of bank composed of judges and AS Oka AP Shah, said the interrogation war””vulgär seemed intent and that the petitioner for 39 years, was a liar ‘ ” ‘.

The Bank has now appointed a trip to the review by the Committee. The High Court also stated that the investigation may transmit to an external agency.

Previously, the High Court took the commission of an investigation and submit its report on Thursday.

The Committee was by the company during the year 2001, based on the judgement of the Supreme Court in Vishaka vs Indian State of Rajasthan in 1997, where it is said that all public companies must provide place on an appeals committee for handling complaints of workers.

In his testimony, Desai said:”Despite my protest, the Committee recalls, in a physical demonstration … The Committee is not unreasonable for me by injury, but also failed, the correct duration of the recordings on the whole procedure

Students of social work in the department of Maharaja Sayajirao University, a ranking academic meetings this year, the awards Eklavya “of Eklavya Education Foundation, Ahmedabad, on Saturday.

Among the winners among students from Dharmsinh Desai Institute of Technology, Nadiad, Mudra Institute of Communications, Ahmedabad, Centre for Environmental Planning and Technology, Ahmedabad and the Institute of Rural Management, Anand.

The distinction as gold and a silver medal, a diploma and R 2500, has received Mr. VDPathak far, Pro-Vice-Chancellor of MSUniversity. While we are talking about the opportunity, he said it was a meaningful offer is made by the Foundation as by those students who obtain a source of inspiration and motivation to improve.

In an age of accelerating product proliferation, enormous customer choice, and growing clutter and clamour in the marketplace, a great brand is a necessity, not a luxury. While that realisation has finally dawned on the majority of companies, the key question they are still struggling with is how to build strong brands? Leading marketers including Mr Shunu Sen, CEO, Quadra Advisory Services, Ms Sue Evans, princiapl consultant, retail practice, AT Kearney, and others gave an insight on the topic while speaking at a seminar on ‘Branding and its Strategy’ organised by Faculty of Management Studies, University of Delhi. The seminar which traced the lifespan of a brand through three sessions focused on brand creation, brand sustenance and reinvention of a brand. Setting the first session ‘Birth of a brand’ rolling, Mr Sen said that he’d define a brand as a product, organisation or a persona that has a unique set of associations attached to it. Citing the Business Week survey of the best known brands and identified that all of them (barring GE) were product offerings but they constituted much more than that. The ability to charge a premium price, he said, is a charactersitic feature. “Branding enables the producer, the consumer and the market benefits they otherwise would not have had.” According to Mr Sen, the first instance of branding is the wildwest practice of branding the cattle and livestock. Mr Santosh Desai, executive vice president, McCann Erickson India opined that branding is an act of creation, the act of conceiving benefits beyond the product. Brand according to him is a pattern of reputation around an innovating idea. Among other examples he identified Virgin (”…cheeky revenge of the underdog..”) and Amitabh Bachhan (”…anger of the marginalised..”) as strong brands. According to him, marketing as a discipline errs when it looks at consumer as merely a rapacious beast who consumes..” He insisted that consumers be looked at as human beings, too. Taking the audience through the branding process of Boost in a span of 16 years, Sucheta Govil, geenral manager, Nutritional Healthcare, GlaxoSmithKline outlined the transformation of Boost over the years right from shifting from mom-and-son focused advertising to using Kapil Dev to Sehwag to Sachin. “To me, in short, branding is creating a commercially successful brand property for the company. To achieve that you have to think radically different,” she said.

September 19 and its Branding Strategy ‘, the seminar recently by the Faculty of Management Studies (FMS), Delhi University, focused on the development of brands, trademarks of food and reinvention of a mark .

Mr. Shunu Sen, CEO, Quadra Advisory, spoke about the mark of a product, organization or “person” with a number of associations unique in the annex. Mr Citation Peter Drucker, M. Sen said that the idea of creating a profit on customers is crucial for the life of a brand. The ability of a first prize, he said, is a feature of the mark.

Mr. Santosh Desai, vice-president, McCann Erickson, said branding is an act of creation, the act of conception on product benefits. A brand, he explained, is a model of the reputation of an innovative idea. Ms. Sucheta Govil, General Manager, Glaxo Smith Kline, took the audience through the process of branding, where “Boost” as an example. She explained the growth of Boost as a brand, from when it was conceived by the creators of “Horlicks”, until now, if it commands a premium on the market. She outlined the transformation of the mark by Sachin Kapil Dev to Sehwag. One of the most important things to achieve, Govil woman said that the process of the mark is the training and does not occur in stages reflex.

Mr. Sanjit Padhi, VP, Marketing, Escorts, discussed on the perception of the brand of “non-urban” product: “Escorts” tractor. He said that the position of tractors is unique because it identifies usually just figures, impersonal and are easy to map. The challenge, he said, he was the product of a “soul”. Since Escorts was already trust and tradition ‘, the next stage in product development, it was clearly communicate the proposal.

Mr. Hemendra Mathur of KSA Technopak lived on the keyword of the day - Retail-branding. He began by illustrating, as the best-known brands are now “shopping” as Walmart and the CAP, instead of ‘products’. However, he said that global trends do not closely associated with India, as in the vicinity “kirana ‘Store remains the most popular shopping destination.

Mr. Nitin Ghadiyar, CEO, modes Care, all past, present and future of halls and Chiclets. He also talked about the issue of the timing of the new brand attempts to find and said there are several ways to signals of speech and revive it.

Surat: The common long awaited University law (AUC) in March. The law has led to speculation that many universities in the state, especially among representatives of different bodies like the Senate and unions.

Education Minister Anandiben Patel said Friday that the bill was ready. “It is by the Assembly in March,” says Patel.

The bill has raised a lot of speculation in academia, and its contents likely had a great interest. The fear was for most elected officials who wonder about their status when the new law is implemented.

Patel was talking about the city on the achievements of his ministry over the past five years, added that the University of Kachchh is also in contact formally begin soon existence and implementation of controls. “It was a longstanding claim in the region and be fulfilled,” she said.

Patel informed that the acquisition of land for the university has already been done. “For purposes of infrastructure, we have for the R 30 crore,” she said, adding that Dharamsinh Desai Institute of Technology (DDIT) has been estimated that the status of the university as in March.

Regarding new projects in the field of higher education, she said that four memoranda of understanding was signed for the new curricula of the division.

“The new curricula were also two sailors and a design engineer at the port management.

This is done in collaboration with the University of Nirma Adani and ports, “she said.

She added that the PA-Engineering College in Ahmedabad, two new courses starting in January 2004.

These include studies in the automotive and bio-medical engineering. The minister added that the department has also taken steps to start new courses in the fields of biotechnology, engineering and electronics and computer technology.

Regarding the current controversy around the cost of some excesses, even in universities funded Gujarat University, she said that the first tranche of exceeding the tax was still a student. “We give the second instalment in the coming days,” she said.

Regarding education, Patel said there is still a deficit of nearly 9000 teachers in primary schools.

“In comparison with the number of teachers needed, the number of those disclosure primary education certificate courses is low. We want to ensure that more people on courses,” she said.

MUMBAI: Much has been written about Dr. Verghese “Amul” Mansions’s incredible success, not enough about his wonderful sense of humour sardonisch. As you requested (a bit nervous, because this is the man who single-handedly precursor to a revolution in rural India), as its Operation Flood “experience” can be replicated in other sectors, it raises his eyebrows and says: “Experiment After 50 years?”
The man, the source of India’s largest milk-producing nation in the world and, more importantly, the power of millions of small farmers by the cooperative movement is in Mumbai for his umpteenth honor, to the realization of a lifelong price Bombay management Association.Dr Mansions has unless, of course, a pin-striped definition of the ‘m’ word, in keeping with the philosophy of ethics for its first Institute of Rural Management, where “70 Kuriens are churned out”jedes year to rule on its work.” I receive more than 8000 applications, of which we choose 70,”he says.
“Seventy Kuriens. And they are not the result of chance. I was an accident.”The word accident seems a bit exaggerated, but it was, indeed, as it was, as someone Mansions with history. Like the young man, returning from Michigan State University in 1948 and was in a dairy Anand government to serve its liaison period, as its sole intention was to leave it as quickly as possible to chance encounter with Tribhuvandas Patel changed her life. Morarji Desai and Patel, to be formed in the vision of the Sardar Patel was one of the main farmers, the cooperative movement in Cairo. order Through Tribhuvandas, remained Mansions Anand in and the rest is lore. Given its phenomenal success, and said a demand of successive governments, to replicate in other areas, do not understand why this happens? Why did not the story Amul trigger for the development of rural areas disseminated?
“In India,’’said Dr. Mansions acerbically,” instead of rural development, development of the bureaucracy. And if politicians and bureaucracy walk hand in hand, they can make life for all, hell.”It is particularly angered by the fact that the Liberal government’s policy on import of edible oils concerned, the interests of local farmers oilseeds And the fate of Dhara, oil produced by cooperatives of the Federation of Gujarat Milk Marketing Limited. “But then, there is a lot of money, and imports,’’said Dr. Mansions with a face sheep face. Inevitably, the man has a lot of resistance by bureaucrats, as the Union Ministry of Agriculture, once declared, his appointment to the presidency of GCMMFL “illegal”.
“It was the secretary out of agriculture,”he said,” giving them earful. “That ministry, Dr Mansions,” he said, “Yes, how can one say This is very Ministry of his appointment was illegal? It’s a bit like a woman who calls her baby is a bastard. “Bureaucracy mutual antipathy against me, because I had access to all the premiers of Indira Gandhi at Lal Bahadur Shastri to Morarji Desai , and beyond, but while I am not here to please the bureaucracy.”other species, hated his courage, traders, whom he had neck in the loop of his cooperative movement. “J I have received letters, in the blood, tell me, I would be completed”, he says. “During 1983, a man, my aspiring Killer confused me thrown into the train and Gujarat. It milk was not lobby though. Milk has never been, that lobbying powerful. The lobby of oil. “If you try to modify existing systems,”he opposition, he says calmly.” But with courage, commitment and the cooperative model, which is ideal for the development of this country, what we can do miracles. But these distributors must be eliminated.
You impoverish farmers associations to cheat, corrupt politicians have a problem.”Someone had even suggested that the 81 years of a visionary who, Bharat Ratna, and he had a general rule, they mocked him. But it seems a good idea. Maybe the Chief Minister Ambani hall 18 could also focus their energies on that other man of Gujarat.