Indian Institute of Management (IIMS) still can not enter, but some other countries topline B-schools are investments in equities brand for future students.

In order to commission the best brains in difficult times of competition between institutions and increased revenue from fees, the B-schools are now more focused and adoption of One-to-One Marketing Concepts.

AND spoke with a cross section of some major schools B and discovered that now more and more below-the-line (BTL) to reach directly strategies that the applicant.

BTL is a sales technique that requires less conventional methods, such as events, promotions and programs running, as usual channels of advertising to promote products or services.

And the results are obvious - Symbiosis Institute of Business Management (SIBM), which are very lively, the number of candidates increases of 35000 to 58000 in the last year. “The revenue from the sale of application forms are manifold, but the sales activities of the cheapest solution for the creation of the mark for the best students,” said director SIBM Arun Mudbidri.

SIBM has adopted several strategies, such as sending e-newsletter regular candidates on their web site and online service management consultancy 85-100 applications each day. “We have also started,” friends “program, whereby selected candidates from a written test may be a clear concept Alumni and their fears.

This ensures that the student will ultimately be chosen to confirm their immediate admission, “said Mudbidri. Indeed, Faculty of Management Studies (FMS), Delhi, is based mainly on” académico-related ’strategies marketing aimed at increasing the visibility of its brand.

V said Harish Verma, Associate Professor (Marketing), FMS: “We are conducting a number of events under the banner of” Fiesta management “, including several competitions. Furthermore, we have a lot of companies, to maintain the participation of several workshops and invited people from the industry. ”

These events also promote the Institute for mostly by mouth-to-mouth advertising. Institute of Management Technology (IMT), Ghazaibad, is also the strategy through its 7000 former members. “We send bulletins to old and they create mouth-to-mouth advertising to their friends and relatives,” said BS Sahay, director, LMI.

New Delhi-International Management Institute (IMI) Number of seats directly to the Human Resources Division of different companies for the flagship Executive MBA program. “We also focused Road Shows, where our graduates about the relevance of the course. Through these initiatives, the number of applicants has nearly doubled,” said Himadri, program director, IMI.

However, the IIMS BTL do not believe in activities to promote their brand on the MBA aspirant. “We are convinced that good quality education, the nature of the international orientation and relevance for the industry are the best development opportunities for our brand among potential candidates,” said Devi Singh, director , IIM Lucknow.

“Indeed, the IIMS not to use traditional means of advertising such as magazines or newspapers as often as other B-schools, unless, as it is for something like to announce the beginning of a new program.

This probably reflects confidence in the minds of all MBA IIM aspirants on the mark, “says Professor Anindya Sen, Dean, the program initiatives, IIM, Calcutta

In 1992, Vikram Achanta was briefly before the end of his MBA at the Indian Institute of Management, Calcutta. After months of meetings, presentations by companies and fill the forms and waiting periods for short lists, Achanta took on the scene to interview Cadburys.

But how was the degree of stress, a nervous wreck. “I watched quite psyched if I entered,” said the entrepreneur 30-something.

“So Rajeev Bakshi (currently, MD, Pepsico, then India for the recruitment of Cadbury) asked me to relax and take a cup of tea.” Achanta still remember that the gesture of what he describes as one of the periods of stress in his life.

Thirteen years after the line, if Achanta were again IIMC, he finds that not much changed. The PPTs (pre-mediation talks), lists, Line-Up by GDS and interviews - the intense pressure.

During talks Achanta free - perhaps because he is an entrepreneur - most of the former refuse IIM, go to the minutes of their experiences. After the conversation with a cross-section (under the condition of anonymity) is what we found.

The process is begun with a number of pre-placement discussions - a selling point by companies to students about four months before the placement week. Students, then send your applications and you can expect short lists.

Finally, the placement during the week of companies fighting companies and students are fighting students to realize their desires. It is increasingly stressful and here, as there is always worse.

The coveted status One Day in 1990, is over. IIMC Day had a less during the year 2004, while IIMA offered 48-hour pitches from the first day “Zero Two.

Position the week is now divided into slots, so that the high priority day may be all the greater number of companies as possible, because everyone wants at this site, any day it really is .

Instead of three or four companies in the 1990’s, there are now 10-12 in the first slot and 30-odd in each of the following locations.

If a student met three or four interviews in one day today, it is common that seven to eight GDS and interviews will succeed one day.

Any emphasis on the placement of a cargo of 100, sometimes more than 200 in less than a week is an hour, asks his tribute to the students in the form of stress, and as regards companies which are not enough time for a candidate to be evaluated.

This is best illustrated by the fact that a very high percentage of students leave the offer acquires, by investing campus in the first year.

While nobody has an official record of such information, most HR and students agree that this trend is on the ground. In the case of a consultancy firm in India, rented eight-B-School graduates in the year 1999 for their office in New Delhi, almost all left within 18 months.

The Indian people do want to know more about China, an Indian expert who just came back from China told Xinhua recently in an interview.

Dr. Sujit Basu, Director of Indian Management Development Institute (MDI), who just attended the sixth meeting of the India- China Eminent Persons Group (EPG) held in Beijing, said, “As two fastest growing economies, the peoples between India and China should know more about each other.”

Comprising a cross-section of experts, including academics, media professionals, former government officials and scientists, the EPG’s mission is to make recommendations to the two governments on ways in which India-China bilateral ties can be given added depth.

This is the third time for Basu to visit China. Compared the first time when he visited China in 1995, Basu said China has experienced great changes, not only in the field of infrastructure but also in people’s mind-set.

Basu said Chinese experts have left him deep impression, adding that they are very open-minded, because Chinese experts thought the current border issues would not hamper the friendship between India and China, as both countries have been working on the solutions.

When talking about how to enhance bilateral relations, Basu said that a free trade zone, under the management of both governments, can be built up along the India-China border, so that companies from India and China can work on joint projects in the area.

As for the main opportunities and challenges India and China face during the course of economic development, Basu pointed out that three advantages. First, intellectually speaking, India and China can catch up with any country in the world; secondly, both governments show strong commitment to develop its own country; thirdly, India and China can benefit from labor bonus from the large population. However, the biggest challenge for India and China is how to make best use of human resource.

Basu said that, in next 7 to 10 years, the United States, China and India will be the top three economies in the world.

Meanwhile, Basu said that both Indian and Chinese companies should cooperate with each other, which is conducive to further enhancing bilateral relations.

The MDI is based in Gurgaon, a modern city near the capital New Delhi, which is among the top 5 business schools in India.

In April, 2007, the MDI established cooperation with China’s University of International Business and Economics and the U.S. Maryland University, which provide joint MBA program to students from India, China and the United States.