Mumbai: Distribution Association of India (RAI) and Mudra Institute of Communications, Ahmedabad (MICA), to wash their hands at the beginning of a professional program six months from Visual Merchandising and creative communication.

Visual Merchandising (VM) is the art of persuasion by the presentation of the goods at home and in perspective too. It makes the customers, creates desire and finally, to increase sales.

Distributors Association of India CEO Gibson G Veda Manitoba, said: “Unlike the western countries, where Visual Merchandising is a top priority in retailing, the Indian industry and the practice of understanding the concept of VM is inadequate. As the seasons change, collections of the goods change in a retail store in detail. If such changes, the cases brought before a change to its visual presentation, apelliert aesthetic faculties of consumers.

“This phenomenon of transforming a visual presentation / Representation of goods, accompanied by thematic instruments, it is still at a stage of the emergence of India. Business is therefore a program in Visual Merchandising and creative communication go a long way to go before we fill this gap. ”

MICA Profiles director Atul Tandan, added: “The course offers a program that combines economics and psychology of retail principles of technical skills. Participants learn through practical experience, as the conception and design of ‘rendering of an ad, as necessary instruments and accessories, and how they carry out the project to completion.

At graduation, each participant on a portfolio of drawings and photographs of projects, he or she designed and executed. Graduates are Entry-level positions in the purchase of houses, shops and specialty boutiques as visual merchandisers, window trim and independent artists.

This full-time program will start July 20 and students with a professional degree with a privileged experience of two years, would be eligible for this program professional.

Retailers Association of India (RAI) and the Mudra Institute of Communications, Ahmedabad (MICA), met for a course of six months from Visual Merchandising.

The programme Professional Visual Merchandising & Creative Communication is described as the first of its kind in the country.

The phenomenon of visual presentation or it is turned on goods, with thematic accessories, is in its emergence staged in India, “said Gibson G Veda Mani, CEO, RAI, in a statement. The course, help participants learn through experience, to design a project and made an announcement, building materials and accessories needed and drive the project to completion, “said Atul Tandan, director, the MICA.

After the meadow to leave the program, with a portfolio of drawings and photographs of projects and be ready for Entry-level position in the purchase of houses, shops and specialty boutiques as visual merchandisers, window trim and independent artists.

The full-time program will start on July 20. For students with a diploma with a favorite two years’ professional experience would be entitled to participate in the program. For more information, see 2852 0148 or 2852 0149.

AHMEDABAD: Be rich in less than two hours inherit the 500 years of tradition of communal harmony, the architectural quality and heritage of the town. With this invitation appearance of lines and visuals, the students of Mudra Institute of Communications, Ahmedabad (MICA), a draft poster campaign innovative of the Heritage Walk in the Ahmedabad Municipal Corporation (AMC).

More than 20 students from the party Crafting MICA, Creative Communication (CCC) draw attention to their posters Heritage Walk during the Ahmedabad Heritage Festival.

Faculty, CCC, MICA, Subhash Tendle said: “Our course is aimed at the development of art and we are still in this course is for students with a Heritage Walk. The idea is to put on the diversity of cultures. We must conserve our rich heritage, we have completely ignored ”

“Students were invited to create posters, which are the essence of the Heritage Walk and focus also on the visitors, in the manner of a rewarding experience at the foot of it.”

Nihar Kanungo, 25, a student studies and CCC is a native of Uttar Pradesh, was for the first-of-its-kind tour of the heritage of the country. He said: “None of my batchmates had already Heritage Walk. Walking through the narrow streets to see the buildings more than 500 years, with the full association has a very different perspective on the city. ”

“We were surprised to know that the Jumma Masjid, the mosque is the only existing in the country where women could offer prayers, the old city, one of the main foods in the courtyard of the Asia and the beautiful concept of ‘chabutaras. “We have tried to capture these moments and emphasized in our posters,” Kanungo added.

Another student Pooja Ambulkar Maharashtra said: “When we have done for the Tour was, we were the old town with its narrow streets, the most beautiful architecture in the old building, which proved how thoughts went to create masterpieces. Through our posters, we Tent, Around the World in Ahmedabad, very subtle and attractive, “said Ambulkar.

Since its posters have a sense of curiosity took place recently at the annual event of MICA, some of whom were posters to be seen. “Once we posters, many students have inspired and its Heritage Walk, it was very pleasant. Hope it men,” Ambulkar added.

NID is too early to make a reservation Portal Heritage of the hike.

About the legacy challenges Tendle said: “The inertia of the man is the main reason, people coming to appreciate the legacy of our ancestors, and only then, we can preserve and conserve This beautiful piece of work.