B-school trends come and go, but one that seems to have legs is the creation of specialized MBA programs, particularly by second-tier schools. The schools find them useful for attracting students and cementing their brand identities at a time when competition among schools for the best students is intense. In recent years, they’ve becoming increasingly [...]
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Would-be MBA students getting ready to take the GMAT might be in for a little surprise when they show up at the testing center. In addition to all the usual security measures—including video monitoring and the computer adaptive test itself—test takers will soon be asked to submit to a new one: a biometric device that [...]
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Aaron F. Cooper II, a self-described worrywart, never thought his penchant for devising foolproof backup plans could translate into a calling. But that all changed when he signed up for an elective in risk management while at the University of Georgia’s Terry School of Business executive MBA program last fall. “It entails pretty much everything [...]
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Steve McKee, a partner in an advertising agency McKee Albuquerque Wall Work Cleveland, found that in June, after writing his monthly column for BusinessWeek.com.
The column entitled “Five words, never to use them in an ad” was one of his most popular songs. Research has shown that the blogs, they had 36 and the withholding of [...]
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