The Spread of Specialized MBA Programs

B-school trends come and go, but one that seems to have legs is the creation of specialized MBA programs, particularly by second-tier schools. The schools find them useful for attracting students and cementing their brand identities at a time when competition among schools for the best students is intense. In recent years, they’ve becoming increasingly [...]

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Global consumer market segmentation versus local orientation

The relative efficacy of a global marketing strategy vis-à-vis a tailored marketing strategy remains one of the hotly debated issues of international marketing. As is the case in any debate, polarizing arguments for (or against) each abound. Proponents of a global strategy point to the increasing homogenization of customer tastes and preferences and suggest that [...]

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Manoirs rather than joint ventures.

Dr. V Manoirs, president of the Institute of Rural Management, said, National Dairy Development Board should consider the second joint-ventures. He told journalists: “I do not think it will be possible joint ventures. We can not give market forces, unbridled freedom. He spoke of a two-day workshop in companies Designing Cooperative / joint ventures in [...]

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Sify V. Sivaramakrishnan Promotes President, portals.

Sify Limited (Nasdaq: SIFY), a leader in Internet and consumer services company in India with global delivery capabilities, today announced the promotion of V. Sivaramakrishnan as the chairman of the Business Portal. Previously, Siva Vice President of the key iWay Cyber Cafe chain.
It is a management graduate from the Indian Institute of Foreign Trade (IIFT), [...]

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