Columbia Business School announced the appointment of Barbara Gyde as Executive Director for Sales & Marketing for Executive Education at the School. Ms. Gydes responsibilities include determining client strategy and approach as well as marketing and communications, both print and online. She will report to Troy Eggers, Associate Dean of Columbia Business School Executive Education.

Barbara brings a wealth of industry knowledge, said Troy Eggers, Associate Dean for Executive Education at the School. She has served in several leadership capacities, in which she developed and implemented numerous successful marketing programs. I look forward to Barbara joining the Executive Education team and the larger Columbia community.

Ms. Gyde brings demonstrated leadership abilities and extensive marketing experience in higher education, advertising, cosmetics, and the non-profit sector. Most recently, she served as Managing Director of Wharton Publishing/Director of Advertising Strategy at the University of Pennsylvanias Wharton School. There she directed the strategy and business operations, publishing over thirty books in two years. In addition, she led advertising and branding strategies for signature programs and served as a member of the editorial board of Knowledge@Wharton. Prior to that, as Director of Marketing and Communications then Senior Director at Wharton Executive Education, she developed and implemented marketing programs and actively cultivated corporate and individual relationships to grow participation. Prior to joining Wharton, Barbara led sales and marketing efforts for a number of marquee brands in the luxury goods industry.

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