Jamshedpur, Jan. 8: It was a mixed reaction among the aspirants XLRI School of Management, were tested on a new format today? N exams.

Although a majority of candidates have emerged for Xavier? No finding of suitability (XAT) at Loyola school? the only examination centre in the city? welcomes the new format, there were other, older models felt would have been easier, several brands of the client. The amendment had general knowledge of two-and-a-half-hour paper.

This was confirmed by an interpretation of data.

This amendment makes the test similar to that common Admission Test (CAT), which is the first step for cinema in India Institute of Management (IIMS) and other prominent B-schools.

The other two sections? verbal and quantitative aptitude qualifications? has remained as usual.

One of the candidates, Satish Sharma, XAT written for the second time, explained that the amendment can retain competent candidates.

The section interpretation of data, for the first time, help to evaluate candidates? Business leaders and ingenuity. This format is most relevant to the current context and at the admission exam for admission to IIMS? Sharma said.

Another candidate, Neha Agrawal, also had similar observations.

? The interpretation of data gives a genuine examination of qualifications frameworks and skills of aspirants. I was well prepared and he is optimistic about securing good marks in all three parties? , Did she added.

Several candidates, issues verbal skills improved.

The passage of understanding and several other questions in this section has been complex and difficult, as in relation to the previous year? S-test? Jagan Srinivasan said during the first year students of National Institute of Technology. ? Barrier capacity verbal section, I am optimistic, scoring good grades in the other two sections.?

And this optimism is a candidate who had recently evacuated from the CAT examination.

Candidates also welcomed the specifications of the negative question marks paper. In previous XATs, brands have not been negative. But this year it was in the document? Bithendra said Biswas, another aspirant XLRI.

The Institute? N authorities, said the change in format was, after four decades earlier, because most candidates have not had good grades client in general education.

XLRI? N-President (authorization) Sanjay employers said during last year, was XAT entrance B of 30 schools across the country. But from this year, more than 11 schools of management? including SP Jain (Mumbai) and Mudra Institute of Communication Arts (Ahmedabad)? have been included in the list, he added.

Officials informed that only about 60000 students at the 2006 review, against during the last year? N 49000th

Ranchi, August 6: Shradha Singh’s, or Mallika’s, as they prefer not to be called, starts at 2pm each day, when she began preparing for the evening the green light for the fans, endless melody in the daily listen to the radio their favorite jockey (RJ).

For how she was the implementation of its shows in the City Radio (FM) on 91.1 MHz, Mallika won enough for a fan following, it was not surprising that the bags that could have better RJ Award in the category of women during the last month during the annual Radio City Awards for the year 2007.

The work plan is requiring him to stay with the call from 5 am to 9 pm, but girls Ranchi Mallika is not complaining. From the time praised his audience with the message - Chalat FIRAT musafiro lene ko moh Wali Radio City ki Mallika - it is on a musical journey to their audience more and more completely vote in “Working as an RJ in New Delhi with its large population is a great challenge, “she said.

Mallika east of Ranchi, in a house in New Delhi, too. She said that this is not a territory through an accident. Before launching his career as RJ, Mallika had made a post-graduate years Graduate Management Institute dissemination Mudra Institute of Communications, Ahmedabad. Disclosing this, it supports Ekta Kapoor as producer-exporter for the series Kasuati Zindagi Ki telecommunications Balaji film. It was in 2003. Since then, Mallika has traveled further.

A shot at it in Jaipur, where she worked as an RJ and a year and a half. “It was a whole new body. But it was a challenge for me. If you’re not familiar with man and his environment, one should try to establish a connection with them with a sense of humour . The essential task of a good RJ is always connected with people, “she said.

From Jaipur, the nearest station was in New Delhi, it was a good experience.

“For you,” their proposal, this desire for a mark in this field. Mallika, was born and grew up in Bariatu, she studied first at Bishop Westcott Girl’s High School, Namkum, Class IV, to travel to Delhi Public School, for her class XII of science.

“I’m still a young girl’s love Ranchi visit,” said Mallika, had PhD in Linguistics Miranda house.

Studying at New Delhi also has the opportunity to interact with personalities from the world of theatre, as it was also on the dramatic consequences, the company president.

It was during their academic year Mallika went to a modulation of voice, of course, too. But there is still more to do so, she admitted. “My goal was a filmmaker. I have already set up a waiting Dawn A documentary based on the North-East.”

At the second General Assembly of the sales campaign Agencies Association of India (RMAAI) held in Delhi, RV Rajan, president of Chennai-based Anugrah Madison, was elected as the chairman of the third term for the years 2007-08 . Rajan is also the founding president of the RMAAI.

The other carriers are Office Pradeep Kashyap MART, New Delhi, as Vice President, Khurram Askari of Insight Communications, Hyderabad, as secretary and R Parthasarathy Kripa of outdoor advertising, Chennai. The other members of the EC are Ogilvy Outreach Anurag Gupta, Mumbai, Pradeep Lokhande relations of Agriculture, Pune; RA Patankar of Sampark, Mumbai, Sandip Bansal of Xpanse Asia, Mumbai, Sanjay Kaul impact of communication, Delhi, Sanjay Pragat vision of the Force, Bhopal, and Sunil Khairnar Agri Business India, New Delhi.

Rajan said: “Although the club is only two years, we have made enormous progress in enhancing awareness about the marketing of rural areas, and what must be done by businesses, for a larger pie of the rapid growth of markets in rural India. ”

The rural ICT seminar, the third seminar of the industry concentrates under the direction of RMAAI NASSCOM, in conjunction with the Foundation, has been a great success, if it generates new ideas and active participation interaction between the speakers and the public.

“In the coming years, we plan to organise a seminar on rural telecommunications, a case study contest is open to students of the first institutions on the basis of rural projects, which contribute to greater awareness of the campaign marketing among students. A seminar on “Public-private partnership in rural development” is in Bhopal later this year. ”

According to Rajan, RMAAI is also planning a book on “case studies in marketing campaigns, in collaboration with Mudra Institute of Communications, Ahmedabad. MICA has also entrusted RMAAI, a full course credit in rural marketing in the year where the club is solely responsible for education and the Faculty, those envisaged in the circle of members of RMAAI. With the help of MICA, which contributes RMAAI site also to the press in rural marketing of each month, can be downloaded by members and other interested parties with information in their marketing.

RMAAI is also planning a study of a rural profile and procurement shopping countryside. RMAAI also publishes the “Journal of Rural Marketing”, a quarterly that messages, articles and information of interest to marketing campaigns. Three issues have already been published. The fourth question on rural ICT seminar is planned in July 2007.

India has Star Prem Kamath as Vice President, Marketing. His stay was more recent Leo Burnett, where he is Associate Vice President. Kamath appointment is the result of Satya Raghavan, ceasing to oppose India as Head of Consumer Marketing.

Star TV, Kamath relations with the marketing and communications portfolio of six channels - Star Plus, Star One, Star Gold, Star Utsav, Star Movies and Star. It is also responsible for developing content for channels, managing existing properties and new development.

Kamath is an MBA from Mudra Institute of Communications, Ahmedabad (MICA). He began his career at Enterprise Nexus (now Bates David Enterprise) in Mumbai, then changed its Leo Burnett, where he has for seven years. During this margin Leo, he worked on brands like Coca-Cola, Thums Up, Maaza, Bajaj Auto, Kellogg’s and Johnny Walker.

For a course of the media planning and advertisers can flock to you for advice, Mr. Mitra Prithvijit

Back in the late ninety years, he has almost to the wall. Every time you joined the TV, sifted through magazines or on plates looked, there was no leakage of these four words? Yeh dil maange more. “The bubbly teenager, coca by hand, with a jiving Superstar has received almost in your psyche. If you like drinking, the flash tournament publicity ensured that there was never enough for the campaign.

If you thought it was madness, it was certainly a method. And we need a whole team of professionals around the clock to prepare, plan and conduct the strategy promoting the product. Media specializes in planning is an activity with crores of rupees on Thursday and has now returned to the classroom as well.

There are courses on various topics, including a two-year postgraduate programme in management communication at Mudra, the Institute of Communications, Ahmedabad. Indian Institute of Mass Communication (IIMC), New Delhi, has a similar program for advertising and public relations (PR) with modules on creativity and planning campaign. Several others will soon be as good.

Media planning is fully reap maximum benefit from advertising, public relations and direct marketing. Advertising is undoubtedly the largest and most powerful. And he takes care of money.

The identification of the target, different media platforms and how the functions other important aspect of planning media. The understanding of the platform or a combination of platforms work best for a certain type of audience is the heart of the work.

There are specialized in media research organizations that help advertisers plan the combination of media, buy the best offer and ensure that their messages are in a good position. They offer advice on media planning data from sources such as NRS (National Ship poll Reader), etc? Said Siddhartha Mukherjee, head, Corporate Communications TAM Media Research. And it is quite where practical training.

The MICA, of course, for example, focuses on the history, structure, management, technology, production processes and social conditions of the written press, radio, television, film, telecommunications, rural / traditional and outdoor media in India.

The industry has agreed to known professionals and specialized institutes. The MBA graduates specializing in marketing are also? Courses MICA like to give some sort of advance. You know the basics? software and information background, it is easier for you to do the analysis? Sonali believes Sircar, Mind Share, is an analysis of media.

The need for trained analysts to the media should continue to grow as the industry grows. And the good news is that the media boom has only just begun in India. With a degree from the Institute as a MICA, you rejoice about careers in industry and services, marketing organizations integrated communication management.

These organizations may be in the fields of advertising, media, marketing, market research, brand management consulting, direct marketing, Public Relations, Event marketing and entertainment, etc? But the better the job is to recognize that it is your analysis, that money moving within the profession? Mr. Mukherjee.

The Institute of Mass Communication and Media Technology at Kurukshetra University, Haryana, offers several specialised courses in the discipline and is shortly going to launch an M.Sc in Electronic Media, PG Diploma in Web Media and PG Diploma in Internet Journalism. The institute already runs courses in animation, printing and packaging.

Guru Jambheshwar University, Hisar, plans to start a media school on the US pattern. Delhi University, Panjab University, Chandigarh, Himachal Pradesh University, Shimla, Maharshi Dayanand University, Rohtak, Guru Nanak Dev University (Regional Campus), Jalandhar, Punjabi University, Patiala, GGS Indraprastha University, Delhi, and Rajasthan University, Jaipur, also offer courses in the discipline.

Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, Bhopal, and Kushabhau Thakre Patrakarita Vishwavidyalaya, Raipur, specialise in Hindi Journalism. Bhartiya Vidya Bhavan, YMCA and YWCA offer diploma courses.

There are undergraduate courses in the subject at certain colleges in Haryanaas well as some of those affiliated to Delhi University.

Several leading media houses have also been setting up their own journalism schools. These include the Times School of Journalism, Delhi, Malayalam Manorama School of Journalism, Kottayam, Pioneer Media School, TV Today Media School and Total TV Media Institute.

But while it is still through analysis and a mathematical curve of the spirit, media professionals today is more than just a number cruncher. According to Ravi Kiran, CEO, Starcom MediaVest Vest, “The analysis is important, but given that media management and communication with people and how they behave, it is very important for us, we are not in the trap of believing that people numbers of computer monitors. ”

For example, Consumer Insights now an integral part of the media, as the company tracking trends. Even when an explosion in the media, is the buyer to find innovative ways to maximize their customers and their return on investment.

So what kinds of skills is required? Analysis capabilities, but also creativity, social skills and men. The graduates in mathematics or statistical staffs have asked for media agencies, but it is not only analytical capabilities of their countries is an offer.

While advertising welcomes Freshers, they are rather professionals lease with a degree or diploma in advertising. Perhaps is the most prestigious Institute of advertising is Mudra Institute of Communications and Advertising (MICA), Ahmedabad, one of two post-graduate diploma in advertising and Communication Management (ACM). MICA use the common admission test administered by the IIMS as a screening test.

Once, however, it has a permission, with a test (MICAT in March), a group exercise and personal interviews.

The Pune-based Symbiosis Institute of Mass Communication offers a postgraduate diploma in management communication, with a specialization in advertising.

Admission includes the symbiosis National Aptitude Test (SNAP), a group discussion and personal interviews. Mumbai’s Narsee Monjee Institute of Management Studies (NMIMS) also has an advertising and communication of its two years of specialization in MBA.

While wages are not yet in order that the BPO industry pays its leaders. But the ad industry is a place, a quantity of exposure vis-à-vis its citizens in a wide variety of sectors, the nature of the interaction and responsibility that their world an image much bigger than most other sectors.

The working atmosphere in the industry is still the envy of most other sectors. It is a combination of creativity at the front-end and customer service, media planning and buying in the wings ticking believes that, whatever the number of units creative applause .

Mumbai: Mudra Institute of Communications Ahmedabad (MICA) announced, Post-Graduate Certificate Program Management broadcasting. The course takes place on the premises between the 12th MICA 11 August 2003 and May 2004.

The nine long months, the course focuses on the needs of new challenges in the management of television and radio companies - that demand for new skills, new knowledge and a new spirit of the game, which also increases the employment opportunities.

According to a press release, the course provides for the application of the hour - the development of a coherent and comprehensive approach of education and training, instead become familiar with these industry segments (radio, television , Multimedia) separately.

In the communication, MICA said that the broadcast media is growing rapidly and India, growth is rapid expansion as a center of entertainment industry in Asia. The statistics quoted Release MICA that broadcasting services and the entertainment industry could be worth the trouble, RS 600 billion by the year 2005 compared to the current revenues of around 150 billion ‘ deal

MICA The team believes that the impact of the information revolution and convergence, an overhaul of understanding of information, communication and entertainment (ICE) phenomenon. The broadcast media is a sector growing very fast and the possibilities are enormous for candidates communication management professionals, they say.

The MICA team stressed the need expressed by various industry associations, and while trying to meet the demand of professionals for the broadcast industry.

Program:
The program is a nine-month full-time residence. According to a communication, large swathes of this study would, Media Management, Integrated Marketing Communication, Mass Communications, the entertainment industry, broadcasters and management. Students would also have industry internship for eight weeks and four weeks of production and training.

Education:
MICA says that the program was developed in collaboration with renowned experts in the industry. This program is a unique blend of academic skills and practices of mica consequence of the industry. The learning process includes training courses in advanced theories and applications of broadcasting management in conjunction with industry internship.

Career:
Pupils and students were ready for the opening of a career in the Entry-Level Management positions in content management, programme coordination, production, marketing and media research of broadcasting organizations. At the end of the programme, students would be provided by the Institute for internships in industry.

MICA (Mudra Institute of Communications, Ahmedabad), announced a programme of career development in new fields of communication - public relations and events. The course starts from July 15, 2003 and will cost Rs 150,000 ($ 4,000).

A press release adds that the main objective of the programme is to develop students in leading specialists in the fields of public relations and event management for careers in sectors Public Relations, Corporate Communications, event management and communication marketing functions.

The program is a nine-month full-time-which has a home on a Post-Graduate Certificate in the fields of public relations and event management.

The MICA version indicates that the program was developed in collaboration with renowned experts in the industrial sector. This program is a unique blend of academic skills and practices of mica consequence of the industry, they say.

The division added that the education system, learning and training in theory applications in the fields of public relations and event management. The program combines the disciplines of business management and communication and focuses on the management of public relations and events.

The division added that students with a Bachelor of three years or an equivalent level of qualification in each discipline are eligible. Application forms are tanks and strengthen the selection and applicants are called to the written exam and personal interview for final selection.

Mumbai: Distribution Association of India (RAI) and Mudra Institute of Communications, Ahmedabad (MICA), to wash their hands at the beginning of a professional program six months from Visual Merchandising and creative communication.

Visual Merchandising (VM) is the art of persuasion by the presentation of the goods at home and in perspective too. It makes the customers, creates desire and finally, to increase sales.

Distributors Association of India CEO Gibson G Veda Manitoba, said: “Unlike the western countries, where Visual Merchandising is a top priority in retailing, the Indian industry and the practice of understanding the concept of VM is inadequate. As the seasons change, collections of the goods change in a retail store in detail. If such changes, the cases brought before a change to its visual presentation, apelliert aesthetic faculties of consumers.

“This phenomenon of transforming a visual presentation / Representation of goods, accompanied by thematic instruments, it is still at a stage of the emergence of India. Business is therefore a program in Visual Merchandising and creative communication go a long way to go before we fill this gap. ”

MICA Profiles director Atul Tandan, added: “The course offers a program that combines economics and psychology of retail principles of technical skills. Participants learn through practical experience, as the conception and design of ‘rendering of an ad, as necessary instruments and accessories, and how they carry out the project to completion.

At graduation, each participant on a portfolio of drawings and photographs of projects, he or she designed and executed. Graduates are Entry-level positions in the purchase of houses, shops and specialty boutiques as visual merchandisers, window trim and independent artists.

This full-time program will start July 20 and students with a professional degree with a privileged experience of two years, would be eligible for this program professional.