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Mumbai: Distribution Association of India (RAI) and Mudra Institute of Communications, Ahmedabad (MICA), to wash their hands at the beginning of a professional program six months from Visual Merchandising and creative communication.
Visual Merchandising (VM) is the art of persuasion by the presentation of the goods at home and in perspective too. It makes the customers, creates desire and finally, to increase sales.
Distributors Association of India CEO Gibson G Veda Manitoba, said: “Unlike the western countries, where Visual Merchandising is a top priority in retailing, the Indian industry and the practice of understanding the concept of VM is inadequate. As the seasons change, collections of the goods change in a retail store in detail. If such changes, the cases brought before a change to its visual presentation, apelliert aesthetic faculties of consumers.
“This phenomenon of transforming a visual presentation / Representation of goods, accompanied by thematic instruments, it is still at a stage of the emergence of India. Business is therefore a program in Visual Merchandising and creative communication go a long way to go before we fill this gap. ”
MICA Profiles director Atul Tandan, added: “The course offers a program that combines economics and psychology of retail principles of technical skills. Participants learn through practical experience, as the conception and design of ‘rendering of an ad, as necessary instruments and accessories, and how they carry out the project to completion.
At graduation, each participant on a portfolio of drawings and photographs of projects, he or she designed and executed. Graduates are Entry-level positions in the purchase of houses, shops and specialty boutiques as visual merchandisers, window trim and independent artists.
This full-time program will start July 20 and students with a professional degree with a privileged experience of two years, would be eligible for this program professional.
Tags: art of persuasion, communications ahmedabad, creative communication, distributors association, economics and psychology, entry level positions, india business, mudra institute of communications, necessary instruments, professional degree, professional program, sales distributors, seasons change, top priority, visual merchandisers, visual merchandising, visual presentation, western countries |
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Retailers Association of India (RAI) and the Mudra Institute of Communications, Ahmedabad (MICA), met for a course of six months from Visual Merchandising.
The programme Professional Visual Merchandising & Creative Communication is described as the first of its kind in the country.
The phenomenon of visual presentation or it is turned on goods, with thematic accessories, is in its emergence staged in India, "said Gibson G Veda Mani, CEO, RAI, in a statement. The course, help participants learn through experience, to design a project and made an announcement, building materials and accessories needed and drive the project to completion, "said Atul Tandan,
Atul Tandan, Director, Mudra Institute of Communications Ahmedabad (MICA) — one of India’s premier communications management institutes — talks to Archana Mohan about investing in technology, research and his plans for MICA.
Excerpts:
What can be expected from MICA in 2007? Any plans to expand to other cities?
In 2007, MICA would be launching new courses in Health Management with an emphasis on studying water, sanitation and hygiene issues in the country, the doctor-patient relationship, and the like. We might also launch a programme in new media or digital media which is the need of the hour today
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Currently JDIFT offers 15 programs in the
The JD Institute of Fashion Technology (JDIFT) was in 1988 in Mumbai and New Delhi, and then in 1992, to offer programs in the design of fashion and technology. According to the Director General, JDIFT, RC Dalal: "We have more than 19 centres in India and abroad. Only in New Delhi, we have seven centres catering for almost 900 students, which shows the confidence we relied on by students and their parents. "Most centres JDIFT worked under the model of the franchise system JDIFT and follow the guidelines, while offering our courses, he said.
Currently JDIFT offers 15 programs in the
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According to a press release, the course provides for the application of the hour - the development of a coherent and comprehensive approach of education and training, instead become familiar
Ahmedabad, February 21: THE Mudra Institute of Communications, Ahmedabad (MICA) will host the fifth meeting Alumni MICA, on Saturday and Sunday. More than 300 alumni MICA, is currently working with national institutions and renowned companies are expected to return to campus, where they learned a communication education.
It is hoped that finding the former students to work with MICA HTA, Leo Burnett, Lowe Lintas, TNS-mode, ORG-Marg, Grey, Genesis PR, FCB Ulka, Mudra, Madison, Dainik Jagaran, Mid-Day and The Hindu - The best heads of some work in diverse communication flows ranging from design to programming from Canal mark in the media
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The annual management mark Feast of the Mudra Institute of Communications, Ahmedabad (Mica), Micancanvas takes place from 27 until 29 October.
The theme for the festival, "The Black Box-Unlocked" is a space in the thoughts of consumers and the sum and substance of everything that defines the New Age Indian consumers, Atul Tandon, director, mica , Said.
IIMS student, FMS, ISB, MDI, TAPMI, IMT, IIFT, XLRI, XIMB, JBIMS and IITS would be three in the event. Furthermore, asked to choose Mica Undergraduate Colleges, for the first time. .
AHMEDABAD: Mudra, the Institute of Communications, Ahmedabad (MICA) is double its capacity in the programs postgraduate course in the field of communication (PGPCM) from the academic year 2007-08. The home PGPCM current is 120 students in two batches.
MICA director Professor Atul Tandon said: "The capacity of PGPCM has been doubled this year. This was confirmed by All India Council for Technical Education (AICTE). "
He spoke at the 12th Convocation MICA, on Saturday. PGPCM more than two years of residence of the program, this is the flagship of MICA, it is also a PGPCM for executives from the next year. "This
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