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SALEM: Organizations need to be innovative and to the management of their customers, Chief Executive Officer of the Association of Traders of India, Mumbai, V. Gibson said.
Opening of the All India Council for Technical Education national seminar on “marketing in the digital era”, co-sponsored by The Hindu Business Line, and organised by the School of Management Sona (SSM) here on Friday , M. Gibson said that the organizations should have an edge in terms of handling the demands of its customers.
Retention
Companies should innovative technologies for customers and loyalty.
A real service would allow companies to maintain their customers.
Outside the building customer loyalty, it was very important that the organizations of the loyalty of their customers, he said.
Recalling the developments in the various sectors of the country, “said Gibson of growth of the population was regarded as a negative factor.
Aspect positive
But it has proved positive aspect for the development of the nation.
Delivering a statement at a meeting on the Customer Relationship Management (CRM), Professor of Marketing, Indian Institute of Management, Indore, Thapan K. Panda said that the RCMP, organizations assist clients as individuals, to benefit from a long - Definition of Customer Relations and to remove obstacles and distortions in non-intermediate value.
Marketing Fees
He said that this could also help, CRM, sales organizations to reduce costs for customers by focusing on their needs and to ensure the effectiveness of a marketing operation today.
It would promote organisations customer service rather than price cuts and promotions to avoid additional costs of low value or customers for the costs of high value and improve the use of sales channels, make the most of every customer contact.
A. College secretary Dhirajlal presidency.
Festschrift book
S. Main Govindarajan, the seminar published book. Sona School of Management, the director D. Dhanapal welcome.
Those involved Assistant Professor David R. Rajesh, Regional General Manager, The Hindu, Tiruchy, Srikanthan V., and others.
Sessions on Integrated Marketing Communications and Strategic Marketing will be held on September 16.
Tags: building customer loyalty, chief executive officer, hindu business line, indian institute of management, national seminar, sales organizations |
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The article "The innovations in teacher training - the Indian context" Joshi and Thomas (1991, p. 11-15) is a short
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