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One day, a peak of sales on the theme “New sales of age: improving customer value,” was recently published by the Lal Bahadur Shastri Institute of Management (LBSIM), Delhi.
The top sale was chairman and chief executive, Hindustan Motors Ltd, Bhuvan Chaturvedi, Denmark, the students of the Institute for the selection of a theme, which is very relevant in the current scenario.
Anil Shastri, a former minister and president of the union, Board of Governors, LBSIM chair the event. In his speech, Chaturvedi ordered era of the sale in three phases - as a first, if the client had no choice, and the conditions were dictated by the companies and then by the age of determining customer needs and the future of marketing lies in the anticipation of client needs and provide accordingly.
He said that the new era of sale is characterized by information from various media, customers wiser. He added that the policy of importation, there was an overall sense of comparative analysis, it changes the face of competition in the market.
The paradigm to improve customer value, he said, understanding the latent needs of customers on a scientific basis and not to feel well. He concluded by dwelling on the need to develop an effective communication strategy for the added value.
Shastri cited the example of Amul and evokes the first company troubleshooting took her face in selling their products. He invited the future graduates management to mitigate the digital divide and means, to be the poorest of the poor in India. A souvenir was NS Ramachandran, Executive Director - marketing, Gujarat Heavy Chemicals Ltd at the meeting.
Tags: bhuvan, chaturvedi, communication strategy, director marketing, effective communication, lal bahadur shastri, lal bahadur shastri institute of management, motors ltd, new age marketing, poor in india |
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When we talk of marketing we generally think in terms of selling our products to as many customers as possible at profitable rates. But we often ignore what marketing implies in real terms. Marketing, in fact means giving something to someone to satisfy his needs or wants and in turn get ours satisfied. From this theoretical aspect of marketing we can learn how to do business by marketing goods and services. We must keep in mind that each one of us has innumerable wants, involving different levels of preferences which we want to fulfil. To elaborate, we can say, we
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Correspondence Courses : MBA (Pharma Marketing) : 2 Year
Fast Track System : Student can complete 2 year course in 1 year
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Prospectus of Rs.70/- by DD favouring IIPM payable at Lucknow from
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5/28, Vikas Nagar, Lucknow-22
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