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The MBA Route to Google When recruiting at B-schools, the search engine extraordinaire seeks candidates with a good technical grounding, says recruiter Judy Gilbert With work-life balance the top priority for new MBA, its perhaps no surprise that Google (GOOG )—well-known for its laid-back culture and fun perks—is high on the list of where MBA grads want to work. Google ranked No. 2 in this years Universum Communications survey of 5,000 MBA students most desirable employers, behind only McKinsey & Co. A career at Google offers MBAs much more stability and longevity than offered at dot-coms past, but staffing programs

New feature boosts the relevance between ads and a Web pages content Google (Profile, Products, Articles) has introduced a feature into its AdSense advertising program that increases the number of text ads tied to a Web page. The feature, called Ad Links, also improves the relevance between the ads and the Web pages content. In the AdSense program, Web site publishers insert Google code into their Web pages, which generates text ads that are relevant to each pages content. The ads are sold by Google to advertisers and are distributed to publishers who participate in AdSense. When a visitor clicks

Google has an innovative and totally off the book working environment, that is catching up with the 21st century youth at an incredible speed. Google promises what many have found missing from the rest of corporate America. Inspite of Google's nefariously grueling selection process, thousands of MBA graduates appear each year for interviews. For 2007, Google had hired hundreds of MBA graduates. According to Yvonne Agyei (Google Director of Global University Programs), MBA graduates are particularly attracted to Google because they really get a lot of responsibility right at the outset. MBAs are looking for the opportunity to make an

Where Do MBAs Want To Work Fortune magazine recently published a list of the companies where the most MBA graduates say they want to start their careers. The winner in what Fortune calls the popularity contest for companies is the consulting company McKinsey & Co. The list of the top 100 companies includes large and small companies from a variety of industries; everything from Disney to the CIA. You an also see the differences in the list when filtered by womens preferred companies and see the breakdown by industries. Its not surprising that MBAs want to work for a consulting firm

Our philosophy is we want to get people off the Google site Marissa Mayer, Google Internet search engine Google has squared up to rivals Yahoo and Microsoft with the its own personalised web service Googles pages will allow users to cram their favourite sites and information sources into a single space. Yahoo and Microsoft already have their own versions offering news, weather, stocks, e-mail and blogs at one glance. Google is keen, however, to keep people using its search engine as most of its revenue comes from web advertising. The search industry is becoming more competitive as money spent on

You’re getting your MBA, and you’re looking for a job – but where? Goldman Sachs (GS), J.P. Morgan? Not according to the most recent crop of MBA students. They, like everyone else, want to work for Google, according to a survey from market research firm Universum published on Fortune.com. Of the 5,769 students surveyed, a startling 23.65% said they wanted to work for the search giant. Consulting firm McKinsey & Company (15.84%) took the second spot and Goldman Sachs (13.68%) was third. One other tech firm eked its way into the top 5 – Apple (AAPL) was fourth with 13.68%. More :

Theyre literally sucking the financial air out of the room... The extraordinary revenue growth exhibited recently by Google and Yahoo is coming at the expense of established players in the $263 billion information industry, a new report says. The extraordinary revenue growth exhibited recently by Google Inc. and Yahoo Inc. is coming at the expense of established players in the $263 billion information industry, according to a report released Tuesday by research and advisory firm Outsell. Theyre literally sucking the financial air out of the room, the report says. Google and Yahoo are clearly diverting advertising revenue from established information companies.

In a major expansion, Yahoo Inc. (Nasdaq:YHOO - news) said Monday that its online search engine index now spans more than 20 billion Web documents and images, nearly double the material scanned by rival Google Inc. Yahoos expansion doesnt necessarily mean it produces more useful results than Google, which has long been considered the Internets most comprehensive database. But the breakthrough gives the Sunnyvale-based company the bragging rights to a widely watched measurement for assessing the power of an Internet search engine. Yahoo said its index, boosted by a recent upgrade, covers 20.8 billion online objects, comprised of about 19.2

US search Goliath Google has put on hold its internationally criticized plan to amass an online library of the worlds books, the company website indicated. The posted announcement by Googles print product manager Adam Smith was apparently intended to take the Silicon Valley company out of the cross-hairs of publishers who opened fire on the company after it launched the project. We know that not everyone agrees, and we want to do our best to respect their views, too, Smith said in a website posting. So now, any and all copyright holders can tell us which books theyd prefer that

MNCs queue up at doors of city B-schools Pay packets of management students in the city are becoming heftier by the day. Ask 22-year-old Nidhi Juneja, a final year MBA student at Punjab College for Technical Education (PCTE), who has just bagged a fat one — Rs 6.25 lakh per annum — from google.com. Nidhi is not alone; there are 11 others with her awaiting the final round of HR introduction in the company. Says an ecstatic Nidhi, The best part is that I didnt have to go to Pune or Bangalore, I got a good job right here. Ludhiana indeed

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