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Sonoma State officials say although there are similar programs in Europe and Australia, their new Master of Business Administration with an emphasis in wine business is the first in the nation.
The wine industry has done a great job of building a high-quality product, but when it comes to actually learning how to manage in the marketplace, the industry has been relatively unsophisticated, declares Mack Schwing, director of the Wine Business Program at the Santa Rosa-based state university.
Schwing says the wine industry should study the lesson plan of other consumer-oriented companies who have learned how to sell in a mass market. The wine industry needs to have a far greater understanding of how to make their packaging more friendly, and get their product out in front of people in a way that appeals to them, Schwing says, adding, This is not just for big wineries. Small wineries also need expertise in things like how to sell direct to consumers, set up a Web site, market to restaurant chains. He expects the program, set to begin this fall, to attract mid-level managers, such as marketing, finance and sales directors, who are already working in the wine industry, and are eager to increase their competitiveness against MBAs in other fields who have been imported from outside the industry.
More : winemag.com
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Sonoma State University, in the heart of the North Bays Wine Country, is offering what officials are calling the nations first Wine MBA program.
The school said Wednesday that the MBA program is meant to fill a growing need for winery executives and managers who understand both management techniques and the wine business unique needs. The program is 100 percent industry funded, James Robinson, dean of Sonoma States school of business and economics, said in a statement. The universitys nine-year-old wine business program, the result of a public-private partnership between Sonoma State and the wine industry, now offers both a
Raising a glass to the wine MBA
Wine is not only one of lifes more refined and varied pleasures, its also increasingly big business, with more than 23 billion liters of the stuff consumed each year.
And where better to learn about the global wine trade than in Bordeaux?
The area around the south-western French city is the most famous wine-producing region in the world, celebrated not only for its renowned, eponymous variety but also Médoc, Saint-Émilion and others.
Early next year, a sixth annual crop of students will enter Bordeaux Business School to begin the one-year Wine MBA, learning about all aspects
Nitishji began his tour of bat with a loud bang, but so far it seems to old wine in new bottles.
It is as follows Lalu road with a higher speed and it is concerned about its image as a result.
MY Laluji encouraged during Nitishji also has an eye on BHUKU (Bhumihar-Kurmi), while other parts of society are not the same opportunities in the development of government activities.
Laluji lasted a few years in divorcing his political advisers / guru Whereas it is no more than a few months to do the same.
Senior IAS and other officers have
The part-time MBA program at Santa Clara University’s Leavey School of Business was ranked No. 13 among the top MBA part-time programs in the country, according to U.S. News & World Report magazine’s annual “America’s Best Graduate Schools” rankings.
Other part time MBA programs in California ranked by U.S. News in the top 15 are: The Haas School of Business at the University of California, Berkeley (6), the Marshall School of Business at the University of Southern California (6), and the Anderson School of Business at the University of California, Los Angeles (4).
The part-time MBA program at Santa Clara
Business managers and executives interested in education tailored to their needs and busy schedules may opt for a new master's program planned for Stockton by California State University, Stanislaus.
After receiving a strong response to its executive MBA program in Tracy launched earlier this year, the CSUS College of Business Administration will offer a second 15-month program beginning in April, said Dr. Nael Aly, college dean.
While the program has yet to be formally marketed (a kick-off meeting is planned today), Aly already has interviewed one candidate and received two or three other applications for the 25 to 30 available slots.
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The MBA program at Indiana University Southeast in New Albany has been ranked among the nations top 30 part-time MBA programs by BusinessWeek magazine.
The IUS program was ranked No. 18 in the nation and No. 3 in the Midwest.
The magazine has ranked executive MBA and executive education programs since the 1990s, but launched the new part-time rankings this year.
More : bizjournals.com
Part-time workers at the MBA program of the Santa Clara University's Leavey School of Business at the No. 13 spot among the best MBA part-time programs throughout the country, according to U.S. News & World Report magazine's annual "America's Best Graduate Schools Rankings.
Other part-time MBA programs in California U.S. News in the top 15
Is the Haas School of Business at the University of California, Berkeley (6), the Marshall School of Business at the University of Southern California (6), and the Anderson School of Business at the University of California , Los Angeles (4).
Part-time
KOLKATA: Indian Institute of Management, Calcutta (IIMC), Indian Institute of Technology, Kanpur (IITK) and Indian Institute of Technology Madras (IITM), officially launched Post-Graduate Programme for managers of visionary leadership in the industry manufacturing (-PGPEX VLMP).
The program focuses on developing leaders of the processing industry, receive the active support of the Japanese government, facilitating presentations by experts of the Japanese production and visits to centres of excellence Japanese ' manufacturing. The industry is also involved in course development and management of the programme by sponsoring, organizing visits and internships in industry.
At the opening, the Japanese Consul General Noro-Moto Yoshi,
KOLKATA: Indian Institute of Management, Calcutta (IIMC), Indian Institute of Technology, Kanpur (IITK) and Indian Institute of Technology Madras (IITM), officially launched Post-Graduate Programme for managers of visionary leadership in the industry manufacturing (-PGPEX VLMP).
The program focuses on developing leaders of the processing industry, receive the active support of the Japanese government, facilitating presentations by experts of the Japanese production and visits to centres of excellence Japanese ' manufacturing. The industry is also involved in course development and management of the programme by sponsoring, organizing visits and internships in industry.
At the opening, the Japanese Consul General Noro-Moto Yoshi,
3 Asian Universities to Begin Joint MBA Course
Three Asian universities will operate a joint MBA course to better train business and economic experts in Asian regions.
Korea University said Friday that it recently reached an agreement with the National University of Singapore (NUS) in Singapore and the Fudan University in China to jointly offer the program.
The program is designed to catch up with American and European counterparts through an Asian-style MBA program launched by Asian universities, which comparatively lag behind.
It is the first program of its kind where a joint MBA program in association with other overseas universities
MBA Tag Clouds
