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Brigham Young University’s NewsNet Interviews AIS Media on Why the Restaurant Industry is Turning to Internet Marketing

Thomas Harpointner, was interviewed by BYU's NewsNet to discuss why the restaurant industry is embracing the Internet and how they are benefiting from implementing Internet marketing. His statements included: The Internet is replacing or becoming additional exposure to traditional advertising and marketing, said Thomas Harpointner, CEO of AIS Media. The first contact that many people have with a restaurant is its Web site. The poll questioned 2,517 of America's consumers concerning the restaurant industry. Eighty-nine percent of those polled said they have researched a restaurant prior to visiting, and more than a third of respondents said they liked receiving promotional e-mails from

The Franchise Connection

It's big, it's bursting and when it does, it will throw up bags full of money. If you are among those who avoid the churn of the factory, but still want your own little world on the high street or at the mall, try to become a major franchisee of a brand, or company, and to sell anything from a haute couture Bodycare line, hamburgers and hot wheels. One of the most successful global franchise models is that of fast food giant McDonald's, which replicated in the same when it entered India 10 years ago. The fortunes of its two master

BIMTECH opens.

The Birla Institute of Management Technology (BIMTECH), New Delhi, is all set to launch a postgraduate diploma course in retailing and merchandising management in July. The one-year course, with a batch size of 60 students, shall focus primarily on retailing, merchandising and franchising functions, and shall cover topics like customer relationship management, sales promotion management, supply chain management, distribution and logistics management, consumer behaviour, inventory management, market research, business communication and direct marketing. The course has been designed in collaboration with the retailing industry.

Seminar on redefining retail.

ICFAI Business School, Bangalore is implementing a two-day national seminar on the theme "Redefining retailing: The Indian avatar, 13 and 14 September here. The seminar is organized various issues related matters of detail, the themes and consumers to keep the understanding of behaviour, develop retail formats, budgeting and planning for retail trade, Supply Chain Management, franchising and retail promotions. KSA-presenter Techopak, Jardine Matheson Group India and AC Nielson ORG Marg, among others, is more closely on various topics related to different segments of retailing.

Telent Managment

Only 50% of British businesses undertake talent management activities, despite a majority recognising that it has an impact on their bottom line, according to research launched by the Chartered Institute of Personnel and Development (CIPD) at a series of conferences held in London. The research found that 38% of companies have a formal talent management strategy and the same percentage have a formal definition of talent management. The report found that companies have very different definitions of talent management. Paul Turner, professor and executive in residence at Nottingham Business School, told the conference: “There are those [companies] that have an exclusive

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