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SALEM: Organizations need to be innovative and to the management of their customers, Chief Executive Officer of the Association of Traders of India, Mumbai, V. Gibson said. Opening of the All India Council for Technical Education national seminar on "marketing in the digital era", co-sponsored by The Hindu Business Line, and organised by the School of Management Sona (SSM) here on Friday , M. Gibson said that the organizations should have an edge in terms of handling the demands of its customers. Retention Companies should innovative technologies for customers and loyalty. A real service would allow companies to maintain their customers. Outside the building customer

Customer satisfaction implies giving to them what they really want in terms of quality, time and place convenient to them. Today, the market being customer-oriented, market people adopt the strategy of first identifying their customers and then attending to their needs. Customer loyalty is almost a necessity in the present market scenario. But this does not mean merely paying lip service . Neither should one take advantage of the availability of large number of customers for the products or services one offers paying no regard to their satisfaction, thinking tu nahi aur sahi. Customers deserve to be treated alike and provided

CHENNAI, MARCH 15 A holistic approach to branding can help companies in many ways, including in building customer loyalty, ensuring consistency and enhancing value for interested parties, said the door Critic at a seminar on "branding and advertising." There was a discussion yesterday in Bangalore Xavier Institute of Management and Entrepreneurship (XIME). "The value of a brand creates a competitive advantage," said V. Raman Bala, the director, Polaris Software Lab. Realizing that the "explosion" in the retail sector has been marked by customers increasingly cautious and selective, he said increased awareness on customers led to a wide variety of products to branded

A small minority blocking customers seem to have is a nice over several Banking. Clearly, not a single bank is in a position to meet their demands. Thiruvananthapuram, Oct. 11 - IT'S at the time, the new generation banks to shed their rights to royalties and license of the bank of banks in the public sector (PSBs) to the customer loyalty. A study on "The expectations of customers of retail banks in Kochi showed that customers today are not faithful to a bank. Aware of the intense competition, it wants cash on the best products and services available to you. The-40 years old,

Marriott was named the top hotel chain in a customer satisfaction survey by the University of Michigans Ross School of Business. The American Customer Satisfaction Index measures customer satisfaction with the quality of products and services in a variety of categories, including hotels, airlines, energy utilities, express delivery, U.S. Postal Service, hospitals, fast food restaurants, cable and satellite television, and telecommunications services. Marriott hotels scored a 79 out of 100. The survey compared four of the largest hotel chains and Marriott hotels were two points higher than their nearest competitor. This was the companys best score in the survey, which has

Businesses worldwide are making a shift in their philosophy from a 'buyer beware market' where the onus of being responsible for a business deal only rests on the buyer to a 'seller beware market', that makes a seller liable for a bad deal. Clearly it appears that the customer will have the last laugh. In India too, customers are increasingly becoming aware of their rights and the concept of customer-centric business practices appear to be in the offing in the days to come. Here customer relationship management or CRM plays a significant role as a marketing tool. CRM is offered as a

Synovate has made senior hires for its Delhi and Mumbai offices. Jaisy Desai will head up qualitative research for the Western Indian market, and Meeta Luthra, Deepak Dasila and Sumit Arora join at AD and Senior Project Director levels. Desai has over 15 years of experience and joins from qual boutique Ormax. She worked earlier for TNS, IMRB and ACNielsen ORG MARG on projects including ad testing, usage and attitude studies, concept and product testing, customer need analysis and trend analysis. She holds an MBA from Jamnalal Bajaj Management Institute, Mumbai. Luthra joins Synovate Loyalty as Associate Director, from IMRB International where

While initiating a new business, perhaps the most vital consideration you as an entrepreneur must analyse is what the customer needs now, what could be his requirement tomorrow and his fluctuating preferences. For this purpose, it is indispensable that you should be in constant touch with your customers. It helps you to know his changing needs. Marketing is a very major aspect of business and one cant run a business efficiently and profitably by neglecting it. You would better concentrate on satisfying the customers needs. This will mean

World Society for the Synovate market research directors has appointed market research specialists from its offices in New Delhi and Mumbai. Synovate is the branch of market research Aegis Group Plc, and generates Consumer Insights, the reader solutions sale competitive. The network offers its global customers and a supportive care comprehensive suite of search solutions. Jaisy Desai, head of qualitative research for Synovate-west India market, while Meeta LUTHRA, the company has customer loyalty Synovate loyalty as a practice, Associate Director. Deepak Dasila occurred as Senior Project Director quantitative Mumbai. Sumit Arora participates in the Office New Delhi as Senior Project Director. Jaisy

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