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Communication is fundamental to life, and as such to business and industry.Communicating well is an art in itself. To be successful in business one constantly needs to update ones communicating skills and learn an effective way of communication. His acceptability as an effective leader would depend to a great extent on his ability to express himself in clear terms and without compunction. Our failure to communicate properly, may result in serious consequences. Some important tips on how to be an effective communicator are discussed below. Before initiating any communication we must tune ourselves to the subject in mind by collecting all

While initiating a new business, perhaps the most vital consideration you as an entrepreneur must analyse is what the customer needs now, what could be his requirement tomorrow and his fluctuating preferences. For this purpose, it is indispensable that you should be in constant touch with your customers. It helps you to know his changing needs. Marketing is a very major aspect of business and one cant run a business efficiently and profitably by neglecting it. You would better concentrate on satisfying the customers needs. This will mean

Customer satisfaction implies giving to them what they really want in terms of quality, time and place convenient to them. Today, the market being customer-oriented, market people adopt the strategy of first identifying their customers and then attending to their needs. Customer loyalty is almost a necessity in the present market scenario. But this does not mean merely paying lip service . Neither should one take advantage of the availability of large number of customers for the products or services one offers paying no regard to their satisfaction, thinking tu nahi aur sahi. Customers deserve to be treated alike and provided

Many executives figure that if you spend enough money to promote a product, customers will come. But running a business in this way leads to failure, one expert says. One of the central facts of business life today is that customers dont have to do business with you, said Noel Capon, a professor of international marketing at Columbia Business School and author of The Marketing Mavens. He says firms that thrive in the long run are focused at every level of the organization on anticipating and meeting customer needs. More : money.cnn.com

With the success of the CNMI's Troops-to-Teachers Program in helping former soldiers pursue higher education, the program is currently looking at the possibility of allowing participants to take college courses online. Toward this end, the program invited Ed Hight, Park University's director for Bachelors Program for International Educators, to speak during the two-day orientation for the program last week. Program director Geri Willis told Saipan Tribune that she took the liberty of communicating with Park University after being referred to it by some institutions in Hawaii. She said she has been doing research on possibly introducing some universities to former soldiers who

From modest beginnings in 2003, Fortinet has emerged as the largest player in India in the UTM (Unified Threat Management) market. As per IDC, the company had a 49 percent market share of the UTM India during the year 2004. Starting with one facility in early 2004 to more than 600 at end-2005, it was quite a trip. Its solutions UTM and the Air India, the government of Maharashtra, Sonata Software, Amity Business School, CNBC and Malayala Manorama. Of course, the company has succeeded in communicating the importance of an integrated security system, the various functions such as anti-virus, firewall

When we talk of marketing we generally think in terms of selling our products to as many customers as possible at profitable rates. But we often ignore what marketing implies in real terms. Marketing, in fact means giving something to someone to satisfy his needs or wants and in turn get ours satisfied. From this theoretical aspect of marketing we can learn how to do business by marketing goods and services. We must keep in mind that each one of us has innumerable wants, involving different levels of preferences which we want to fulfil. To elaborate, we can say, we

SALEM: Organizations need to be innovative and to the management of their customers, Chief Executive Officer of the Association of Traders of India, Mumbai, V. Gibson said. Opening of the All India Council for Technical Education national seminar on "marketing in the digital era", co-sponsored by The Hindu Business Line, and organised by the School of Management Sona (SSM) here on Friday , M. Gibson said that the organizations should have an edge in terms of handling the demands of its customers. Retention Companies should innovative technologies for customers and loyalty. A real service would allow companies to maintain their customers. Outside the building customer

TIRUCHI: The industry is forced to decide on the basis of products from the market focus on the needs of potential customers, "said BV Ramanan, Confederation of Indian Industry, Tiruchi zone. At the opening session of the seminar on "best sales strategies" here on Friday, "said Ramanan marketing a function of organization and a number of processes for the design, and the provision D'benefits for our customers and for managing customer relationships in a way that the benefits - the organization and its actors. Prior to the introduction of market research, most companies have concentrated products, employing teams of vendors to

Nirulas, New Delhi, started their business in 1934 by setting up Hotel India, in Connaught Place and has today expanded to several branches. The main thrust of the success achieved by Nirulas was due to earning distinction in quality of eatables and service to customers and giving due consideration to the suggestions from the customers. The lesson to be drawn from their way of functioning is that one has to be very clear in ones concept of functioning. You must first visualise, like a film director the scene to be shot, the kind of scene you want to present about

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